Katarina Witt Audience in Germany

Katarina Witt has an estimated audience of 3,823,170 people in Germany. 38.0% are female, 62.0% are male, average age 49.2. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: American Airlines, Roland Kaiser, RTL Television, Citibank, Borussia Dortmund.

The average Katarina Witt fan in Germany is 49.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include American Airlines, Roland Kaiser, RTL Television, with strongest over-indexing on American Airlines (66.67× the country average). Demographically, the Katarina Witt audience skews more male with an average age of 49.2, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Figure skating

Demographics of Katarina Witt fans

Demographic split for Katarina Witt audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age49.2
Estimated audience size3,823,170

Audience persona

The typical Katarina Witt fan in Germany is more male, around 49.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for American Airlines.

Top regions in Germany

Top regions ranked by reach for Katarina Witt in Germany
RegionReachAffinity
Nordrhein-Westfalen571,1570.68×
Bayern424,5590.69×
Sachsen349,2741.86×
Baden-Württemberg348,6320.67×
Niedersachsen317,8780.86×
Brandenburg196,7881.66×
Hessen187,5010.64×
Sachsen-Anhalt165,2671.67×
Thüringen162,5431.67×
Berlin160,3890.94×
Mecklenburg-Vorpommern117,7131.61×
Schleswig-Holstein116,0230.85×
Rheinland-Pfalz77,5290.4×
Hamburg51,8690.6×
Saarland28,2010.6×
Bremen19,5380.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katarina Witt audience
BrandAffinityCategory
American Airlines66.67×Travel & Leisure
Roland Kaiser5.36×Music & Radio
RTL Television4.38×Movies & TV
Citibank33.33×Business & Career
Borussia Dortmund1.68×Sports
Andy Borg5.36×Music & Radio
Dieter Bohlen4.58×Music & Radio
Let's Dance (German TV series)3.08×Movies & TV
FC Bayern Munich1.84×Sports
F.C. Hansa Rostock4.13×Sports
Obi (store)2.02×Shopping
Thomas Gottschalk3.21×Movies & TV
Matthias Reim5.36×Music & Radio
Semino Rossi5.36×Music & Radio
Satire3.78×Literature
Maite Kelly5.36×Music & Radio
German television comedy4.77×Movies & TV
Michael Patrick Kelly5.36×Music & Radio
Eintracht Frankfurt2.13×Sports
Tagesschau1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katarina Witt audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Price SensitivityPREMIUM1.14
Community OrientationOPEN1.12
Pet OwnershipJOY1.12
DIY MentalityTHRILL1.1
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Katarina Witt
CountryShare
Germany88.4%
United States4.1%
Poland2.9%

See Katarina Witt audiences in other countries

More Figure skating audiences in Germany

Frequently asked questions

How many fans does Katarina Witt have in Germany?

Katarina Witt has an estimated audience of 3,823,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Katarina Witt fans?

38.0% of Katarina Witt fans are female, 62.0% are male, with an average age of 49.2 years.

Which brands do Katarina Witt fans like most?

Katarina Witt fans show strongest brand affinity for American Airlines (66.67×), Roland Kaiser (5.36×), and RTL Television (4.38×) over the country average.

Where do Katarina Witt fans live in Germany?

Katarina Witt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 571,157), Bayern (reach 424,559), and Sachsen (reach 349,274). These three regions account for the largest share of the active audience.

What other brands do Katarina Witt fans also like?

Beyond Katarina Witt itself, the audience over-indexes on Roland Kaiser (5.36×), RTL Television (4.38×), Citibank (33.33×), and Borussia Dortmund (1.68×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Katarina Witt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.