Rascasse Audience Intelligence

Social Good Audience in United States

A data profile of the people who buy, follow and care about Social Good in United States — modelled from more than twelve digital signal sources. Social Good has an estimated audience of 939,837 people in United States.

#42among Charity in United States#8878among Topic in United States#1606in Business & Career

The average Social Good fan in United States is 44.3 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, New York.

Top brand affinities include Sustainable energy, Renewable energy, Volcom, with strongest over-indexing on Sustainable energy (11.68× the country average).

Demographically, the Social Good audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social Good fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social Good profile in United States.

Audience size
940K
in United States
Gender
61.3%♀
38.7% male
Age
44.3
average years
Country rank
#24677
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social Good fans

61.3% are female, 38.7% are male, average age 44.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Social Good audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.3
Estimated audience size939,837
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Social Good audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3916%
40-4924%
50+35%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Social Good audience comes from United States.

Worldwide audience distribution share by country for Social Good
CountryShare
United States38.2%
United Kingdom32.5%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social Good audience in United States is strongest.

Fig. 05

Top regions by affinity

Social Good fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K12.52×
02Washington, District of Columbia~4K1.43×
03Minnesota~20K1.17×
04Missouri~20K1.11×
05Washington~20K1.06×
06Alaska~2K1.06×
07Vermont~2K1.05×
08New York~50K1.01×
09South Dakota~2K1.01×
10North Dakota~2K1.00×
11Arkansas~8K0.98×
12Maine~3K0.98×
13Montana~3K0.97×
14Kansas~7K0.96×
15Mississippi~7K0.95×
16West Virginia~4K0.95×
17Delaware~2K0.95×
18Oklahoma~10K0.93×
19Nevada~8K0.93×
20New Hampshire~3K0.93×
21Rhode Island~3K0.93×
22Nebraska~4K0.92×
23New Mexico~4K0.92×
24Idaho~4K0.91×
25Hawaii~4K0.91×
26Virginia~20K0.88×
27Louisiana~10K0.88×
28Kentucky~10K0.87×
29Iowa~7K0.87×
30Colorado~10K0.86×
31Utah~7K0.86×
32Massachusetts~20K0.85×
33Connecticut~8K0.84×
34California~80K0.81×
35Indiana~10K0.81×
36Alabama~10K0.81×
37Michigan~20K0.80×
38Tennessee~20K0.80×
39South Carolina~10K0.80×
40Georgia~20K0.79×
41Wisconsin~10K0.79×
42Maryland~10K0.76×
43Illinois~20K0.74×
44Arizona~10K0.74×
45Pennsylvania~20K0.73×
46Ohio~20K0.73×
47North Carolina~20K0.72×
48New Jersey~20K0.72×
49Florida~40K0.61×
50Texas~50K0.60×
Fig. 06

Affinity by region

Affinity by region — Social Good, United States
0.60×1.00×12.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social Good audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social Good audience
#·InterestCategoryAffinity×
01VolcomFashion & Accessoires26.75×
02Mamma Mia!Movies & TV20.02×
03Sustainable energyHome & Garden11.68×
04Elderly careHealth8.69×
05Renewable energyBusiness & Career8.30×
06Cats (musical)Music & Radio6.54×
07PhilanthropyArts & Culture6.49×
08Weather forecastingHome & Garden5.42×
09FedExBusiness & Career4.51×
10QVCMovies & TV4.42×
11LinkedInInternet & Social Media4.20×
12Charitable organizationPolitics & Society3.58×
13InnovationBusiness & Career3.54×
14Solar energyHome & Garden3.27×
15Discount storesShopping2.88×
16Mortgage loansBusiness & Career2.80×
17AirbnbTravel & Leisure2.35×
18Nonprofit organizationPolitics & Society2.30×
19Organic foodFood & Beverages2.17×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social Good audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social Good audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.57×
SustainabilityBALANCE3.25×
Community OrientationOPEN2.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social Good audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social Good have in United States?

Social Good has an estimated audience of 939,837 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Social Good fans?

61.3% of Social Good fans are female, 38.7% are male, with an average age of 44.3 years.

03

Which brands do Social Good fans like most?

Social Good fans show strongest brand affinity for Sustainable energy (11.68×), Renewable energy (8.3×), and Volcom (26.75×) over the country average.

04

Where do Social Good fans live in United States?

Social Good fans in United States are most concentrated in Oregon (reach ~100K), California (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Social Good fans also like?

Beyond Social Good itself, the audience over-indexes on Renewable energy (8.3×), Volcom (26.75×), Mamma Mia! (20.02×), and Philanthropy (6.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Social Good audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social Good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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