Social Good Audience in United States

Social Good has an estimated audience of 939,837 people in United States. 61.3% are female, 38.7% are male, average age 44.3. Top regions: Oregon, California, New York. Top brand affinities: Finnair, AccuWeather, StubHub, Volcom, Clint Eastwood.

The average Social Good fan in United States is 44.3 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Social Good audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Charity

Demographics of Social Good fans

Demographic split for Social Good audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.3
Estimated audience size939,837

Audience persona

The typical Social Good fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Social Good in United States
RegionReachAffinity
Oregon97,8899.09×
California96,2560.93×
New York61,8571.18×
Texas50,1150.62×
Florida36,4660.57×
Georgia23,9530.83×
Illinois23,3640.75×
Pennsylvania22,9820.73×
Washington22,1601.18×
Missouri20,4161.35×
Michigan20,0560.82×
Ohio19,6780.68×
North Carolina18,5040.65×
Virginia18,3670.8×
Massachusetts16,5470.89×
New Jersey15,8280.66×
Tennessee13,9470.74×
Colorado12,9130.87×
Indiana12,6480.74×
Arizona11,4670.6×
Minnesota10,2240.76×
Louisiana10,2230.84×
Oklahoma10,1810.98×
Maryland9,9160.61×
Wisconsin9,1240.65×
Kentucky9,0740.77×
Nevada8,9080.98×
South Carolina8,4810.6×
Arkansas8,2501.07×
Kansas7,7551.05×
Alabama7,5030.57×
Mississippi7,2960.94×
Connecticut6,3230.67×
Utah6,1620.73×
Washington, District of Columbia6,0102.13×
Iowa4,9620.64×
Nebraska3,6820.78×
New Mexico3,6630.78×
West Virginia3,6510.83×
Maine3,1930.95×
Idaho2,6970.57×
Alaska2,1861.09×
New Hampshire2,1060.57×
Hawaii2,0930.52×
South Dakota2,0370.94×
Delaware1,9510.75×
Montana1,9050.73×
North Dakota1,8310.95×
Wyoming1,7721.27×
Rhode Island1,7430.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social Good audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Volcom40×Fashion & Accessoires
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.73×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Diane Keaton7.12×Movies & TV
Telegram14.83×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
Matt Damon12.94×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social Good audience
TraitClusterScore
PatriotismCONSERVATISM3.09
Community OrientationOPEN2.7
Urban LifestyleOPEN1.9
IndividualismJOY1.9
SustainabilityBALANCE1.87
Risk AppetiteTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Social Good
CountryShare
United States38.2%
United Kingdom32.5%
Australia4.9%

See Social Good audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Social Good have in United States?

Social Good has an estimated audience of 939,837 people in United States, concentrated in Oregon and California.

What is the gender split and age of Social Good fans?

61.3% of Social Good fans are female, 38.7% are male, with an average age of 44.3 years.

Which brands do Social Good fans like most?

Social Good fans show strongest brand affinity for Finnair (675×), AccuWeather (16.31×), and StubHub (16.02×) over the country average.

Where do Social Good fans live in United States?

Social Good fans in United States are most concentrated in Oregon (reach 97,889), California (reach 96,256), and New York (reach 61,857). These three regions account for the largest share of the active audience.

What other brands do Social Good fans also like?

Beyond Social Good itself, the audience over-indexes on AccuWeather (16.31×), StubHub (16.02×), Volcom (40×), and Clint Eastwood (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social Good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.