Baker Skateboards Audience in United States

Baker Skateboards has an estimated audience of 436,741 people in United States. 26.7% are female, 73.3% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Tony Hawk, Autism Awareness, Diabetes mellitus awareness, Volcom, Morocco.

The average Baker Skateboards fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tony Hawk, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tony Hawk (49.79× the country average). Demographically, the Baker Skateboards audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Skateboarding

Demographics of Baker Skateboards fans

Demographic split for Baker Skateboards audience in United States
MetricValue
Female26.7%
Male73.3%
Average age31.8
Estimated audience size436,741

Audience persona

The typical Baker Skateboards fan in United States is more male, around 31.8 years old, with strong Sustainability tendencies and a notable affinity for Tony Hawk.

Top regions in United States

Top regions ranked by reach for Baker Skateboards in United States
RegionReachAffinity
California108,7282.26×
Texas38,2821.02×
Florida26,4080.89×
New York21,4950.88×
Arizona14,3561.61×
Illinois13,5210.93×
Georgia13,4131×
Pennsylvania13,4010.91×
North Carolina12,7430.97×
Ohio10,8780.81×
Washington10,1561.16×
Colorado9,6311.4×
Michigan9,4750.83×
Virginia9,1200.86×
Tennessee8,9261.02×
New Jersey8,7890.79×
Nevada8,5972.04×
Oregon8,3681.67×
Utah7,9912.04×
Indiana7,2370.91×
Massachusetts6,8600.8×
Missouri5,8910.84×
Oklahoma5,7741.19×
Maryland5,6090.75×
Kentucky5,5651.02×
South Carolina5,4180.82×
Wisconsin5,0970.78×
Minnesota4,9260.79×
Alabama4,4000.72×
Louisiana4,0350.72×
Connecticut3,6280.83×
Iowa3,3840.94×
New Mexico3,2191.47×
Idaho3,1451.44×
Arkansas3,0130.84×
Kansas3,0060.87×
Hawaii2,0031.07×
Mississippi1,9250.54×
Nebraska1,8930.86×
West Virginia1,5890.78×
New Hampshire1,4650.85×
Maine1,3240.85×
Montana1,1520.95×
Rhode Island1,0540.76×
Alaska9060.97×
Vermont8881.16×
Delaware8630.72×
Washington, District of Columbia7010.53×
South Dakota6820.68×
Wyoming5820.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baker Skateboards audience
BrandAffinityCategory
Tony Hawk49.79×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Volcom37.65×Fashion & Accessoires
Morocco26.43×Travel & Leisure
Kia Sportage30.41×Cars & Mobility
Extreme sport9.29×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Nike Skateboarding20.2×Sports
Palestine21.94×Travel & Leisure
The Smiths18.63×Music & Radio
RVCA31×Fashion & Accessoires
Income tax13.19×Business & Career
Scarf13.08×Fashion & Accessoires
Shawl16.35×Fashion & Accessoires
Skate shoe29.28×Fashion & Accessoires
Jean Paul Gaultier17.3×Fashion & Accessoires
Jonah Hill13.94×Movies & TV
Streetwear4.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baker Skateboards audience
TraitClusterScore
SustainabilityBALANCE2.19
LGBTQ+ IdentityOPEN2.16
Risk AppetiteTHRILL2.04
Early Adopter MentalityPOWER1.92
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Baker Skateboards
CountryShare
United States58.3%
United Kingdom8.5%
Germany5.8%

See Baker Skateboards audiences in other countries

More Skateboarding audiences in United States

Frequently asked questions

How many fans does Baker Skateboards have in United States?

Baker Skateboards has an estimated audience of 436,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Baker Skateboards fans?

26.7% of Baker Skateboards fans are female, 73.3% are male, with an average age of 31.8 years.

Which brands do Baker Skateboards fans like most?

Baker Skateboards fans show strongest brand affinity for Tony Hawk (49.79×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Baker Skateboards fans live in United States?

Baker Skateboards fans in United States are most concentrated in California (reach 108,728), Texas (reach 38,282), and Florida (reach 26,408). These three regions account for the largest share of the active audience.

What other brands do Baker Skateboards fans also like?

Beyond Baker Skateboards itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Volcom (37.65×), and Morocco (26.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.