Rascasse Audience Intelligence

Baker Skateboards Target Market in United States

A data profile of the people who buy, follow and care about Baker Skateboards in United States — modelled from more than twelve digital signal sources. Baker Skateboards has an estimated audience of 435,831 people in United States.

#10among Skateboarding in United States#4099among Brand in United States#3906in Sports

The average Baker Skateboards fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volcom, Extreme sport, Nike Skateboarding, with strongest over-indexing on Volcom (57.14× the country average).

Demographically, the Baker Skateboards audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baker Skateboards fan in United States is more male, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for Volcom.

Category: Sports · Type: Brand · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baker Skateboards profile in United States.

Audience size
436K
in United States
Gender
26.7%♀
73.3% male
Age
31.8
average years
Country rank
#39656
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baker Skateboards

26.7% are female, 73.3% are male, average age 31.8.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Baker Skateboards audience in United States
MetricValue
Female26.7%
Male73.3%
Average age31.8
Estimated audience size435,831
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Baker Skateboards audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Baker Skateboards audience comes from United States.

Worldwide audience distribution share by country for Baker Skateboards
CountryShare
United States58.2%
United Kingdom8.5%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baker Skateboards audience in United States is strongest.

Fig. 05

Top regions by affinity

Baker Skateboards customers by region in United States
#RegionReachAffinity×
01California~90K1.92×
02Utah~7K1.87×
03Nevada~7K1.68×
04Arizona~10K1.49×
05Oregon~7K1.46×
06Idaho~3K1.36×
07New Mexico~3K1.35×
08Colorado~8K1.23×
09Oklahoma~6K1.21×
10Washington~10K1.13×
11Vermont<1K1.08×
12Kentucky~6K1.07×
13Montana~1K1.07×
14Hawaii~2K1.05×
15Texas~40K1.03×
16North Carolina~10K1.02×
17Tennessee~9K1.02×
18Missouri~7K0.99×
19Georgia~10K0.97×
20Indiana~8K0.97×
21Arkansas~3K0.97×
22West Virginia~2K0.97×
23New Hampshire~2K0.97×
24Alaska<1K0.97×
25Kansas~3K0.95×
26Iowa~3K0.94×
27South Dakota<1K0.93×
28South Carolina~6K0.92×
29Pennsylvania~10K0.91×
30Nebraska~2K0.91×
31Maine~1K0.90×
32Connecticut~4K0.89×
33North Dakota<1K0.89×
34Rhode Island~1K0.88×
35Virginia~9K0.87×
36Illinois~10K0.86×
37Michigan~10K0.86×
38Delaware~1K0.86×
39Florida~30K0.85×
40Ohio~10K0.84×
41Alabama~5K0.83×
42Minnesota~5K0.82×
43Massachusetts~7K0.81×
44Louisiana~5K0.81×
45New York~20K0.80×
46Wisconsin~5K0.80×
47Mississippi~3K0.80×
48New Jersey~9K0.77×
49Maryland~6K0.77×
50Washington, District of Columbia~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Baker Skateboards, United States
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baker Skateboards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baker Skateboards audience
#·InterestCategoryAffinity×
01VolcomFashion & Accessoires57.14×
02Nyjah HustonSports51.92×
03Rodney MullenSports46.40×
04RVCAFashion & Accessoires43.06×
05Tony HawkSports33.36×
06Nike SkateboardingSports26.56×
07MoroccoTravel & Leisure25.76×
08Bam MargeraMovies & TV22.32×
09ShawlFashion & Accessoires20.96×
10ScarfFashion & Accessoires19.14×
11Jonah HillMovies & TV18.14×
12Wayne GretzkySports15.47×
13Extreme sportSports15.37×
14Roland GarrosSports14.59×
15Sidney CrosbySports14.07×
16BillabongFashion & Accessoires13.47×
17SkateparkSports10.82×
18Digital audio workstationTechnology & Electronics9.71×
19X GamesSports8.73×
20NBA FinalsSports5.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baker Skateboards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baker Skateboards audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.53×
SustainabilityBALANCE2.55×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baker Skateboards audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
IndividualismJOY0.75×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baker Skateboards's target market in United States?

Baker Skateboards's target market in United States covers an estimated 435,831 people, concentrated in California and Texas.

02

What is the gender split and age of Baker Skateboards customers?

26.7% of the Baker Skateboards audience are female, 73.3% are male, with an average age of 31.8 years.

03

Which brands do Baker Skateboards fans like most?

Baker Skateboards fans show strongest brand affinity for Volcom (57.14×), Extreme sport (15.37×), and Nike Skateboarding (26.56×) over the country average.

04

Where do Baker Skateboards fans live in United States?

Baker Skateboards fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Baker Skateboards fans also like?

Beyond Baker Skateboards itself, the audience over-indexes on Extreme sport (15.37×), Nike Skateboarding (26.56×), RVCA (43.06×), and Morocco (25.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in United States

See Baker Skateboards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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