Rascasse Audience Intelligence

black diamond Target Market in United States

A data profile of the people who buy, follow and care about black diamond in United States — modelled from more than twelve digital signal sources. black diamond has an estimated audience of 877,481 people in United States.

#2639among Brand in United States#1030in Fashion & Accessoires

The average black diamond fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Fischer (company), Volcom, City Bank, with strongest over-indexing on Fischer (company) (93.33× the country average).

Demographically, the black diamond audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical black diamond fan in United States is balanced, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the black diamond profile in United States.

Audience size
877K
in United States
Gender
52.0%♀
48.0% male
Age
36.8
average years
Country rank
#25825
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of black diamond

52.0% are female, 48.0% are male, average age 36.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for black diamond audience in United States
MetricValue
Female52.0%
Male48.0%
Average age36.8
Estimated audience size877,481
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the black diamond audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

33.9%

of the worldwide black diamond audience comes from United States.

Worldwide audience distribution share by country for black diamond
CountryShare
United States33.9%
Italy7.5%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the black diamond audience in United States is strongest.

Fig. 05

Top regions by affinity

black diamond customers by region in United States
#RegionReachAffinity×
01Utah~30K3.61×
02Washington~50K3.03×
03Alaska~5K2.81×
04Wyoming~3K2.72×
05Montana~6K2.50×
06Colorado~30K2.02×
07Vermont~3K2.01×
08Idaho~7K1.57×
09Oregon~10K1.21×
10New Hampshire~4K1.13×
11Kentucky~10K1.01×
12Maine~3K0.96×
13New Mexico~4K0.94×
14Washington, District of Columbia~2K0.85×
15West Virginia~3K0.83×
16California~80K0.80×
17Ohio~20K0.78×
18Indiana~10K0.78×
19Nevada~6K0.75×
20South Dakota~1K0.75×
21Pennsylvania~20K0.74×
22Massachusetts~10K0.74×
23Maryland~10K0.74×
24Connecticut~6K0.74×
25Arizona~10K0.73×
26Minnesota~9K0.72×
27Tennessee~10K0.71×
28Virginia~10K0.70×
29Hawaii~3K0.70×
30North Carolina~20K0.69×
31Illinois~20K0.68×
32Arkansas~5K0.68×
33Georgia~20K0.67×
34Texas~50K0.66×
35New York~30K0.66×
36New Jersey~10K0.66×
37Nebraska~3K0.65×
38Rhode Island~2K0.64×
39Michigan~10K0.63×
40Oklahoma~6K0.63×
41Wisconsin~8K0.62×
42Alabama~7K0.62×
43Florida~40K0.61×
44Missouri~8K0.60×
45Louisiana~7K0.60×
46Kansas~4K0.60×
47Mississippi~4K0.59×
48South Carolina~7K0.57×
49Iowa~4K0.57×
50Delaware~1K0.56×
Fig. 06

Affinity by region

Affinity by region — black diamond, United States
0.56×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the black diamond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for black diamond audience
#·InterestCategoryAffinity×
01Fischer (company)Sports93.33×
02Ford GalaxieCars & Mobility46.58×
03VolcomFashion & Accessoires32.27×
04Atomic SkisSports20.00×
05FIS Alpine Ski World CupSports18.62×
06Häagen-DazsFood & Beverages11.86×
07PeugeotCars & Mobility11.81×
08Arc'teryxFashion & Accessoires11.03×
09SiaMusic & Radio10.93×
10Mount EverestTravel & Leisure10.30×
11Sleeping bagHome & Garden10.30×
12City BankBusiness & Career9.52×
13Extreme sportSports7.32×
14Kay JewelersFashion & Accessoires5.44×
15Alpine skiingSports5.25×
16Ski resortTravel & Leisure5.09×
17Diaper bagKids & Family4.48×
18Backpacking (travel)Travel & Leisure4.28×
19Dollar TreeShopping3.46×
20Planet FitnessSports3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the black diamond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by black diamond audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.12×
Luxury OrientationPREMIUM2.64×
PatriotismCONSERVATISM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by black diamond audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Social Media UsageJOY0.87×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is black diamond's target market in United States?

black diamond's target market in United States covers an estimated 877,481 people, concentrated in California and Washington.

02

What is the gender split and age of black diamond customers?

52.0% of the black diamond audience are female, 48.0% are male, with an average age of 36.8 years.

03

Which brands do black diamond fans like most?

black diamond fans show strongest brand affinity for Fischer (company) (93.33×), Volcom (32.27×), and City Bank (9.52×) over the country average.

04

Where do black diamond fans live in United States?

black diamond fans in United States are most concentrated in California (reach ~80K), Washington (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do black diamond fans also like?

Beyond black diamond itself, the audience over-indexes on Volcom (32.27×), City Bank (9.52×), Extreme sport (7.32×), and FIS Alpine Ski World Cup (18.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See black diamond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for black diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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