black diamond Audience in United States

black diamond logo

black diamond has an estimated audience of 858,275 people in United States. 52.0% are female, 48.0% are male, average age 36.8. Top regions: California, Texas, Washington. Top brand affinities: Mothercare, Embroidery Library, Elsword, Sailor, Alaska.

The average black diamond fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Mothercare, Embroidery Library, Elsword, with strongest over-indexing on Mothercare (5.72× the country average). Demographically, the black diamond audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of black diamond fans

Demographic split for black diamond audience in United States
MetricValue
Female52.0%
Male48.0%
Average age36.8
Estimated audience size858,275

Audience persona

The typical black diamond fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for black diamond in United States
RegionReachAffinity
California81,2360.86×
Texas50,9090.69×
Washington46,0682.68×
Florida35,9790.62×
New York33,9200.71×
Utah30,4393.96×
Colorado29,2152.16×
Pennsylvania21,6040.75×
Illinois20,2610.71×
Ohio19,9860.76×
North Carolina17,9900.7×
Georgia17,7970.67×
Virginia15,1130.72×
Michigan14,4800.65×
New Jersey14,2730.65×
Arizona13,1690.75×
Massachusetts13,0170.77×
Tennessee12,5700.73×
Indiana12,3930.79×
Oregon12,1581.24×
Maryland11,2090.76×
Kentucky10,8311.01×
Minnesota8,9290.73×
Missouri8,3680.6×
Wisconsin7,7760.6×
South Carolina7,3190.57×
Alabama7,1140.59×
Idaho6,8691.6×
Louisiana6,5070.59×
Nevada6,4190.77×
Connecticut6,3520.74×
Oklahoma6,1640.65×
Montana5,8372.45×
Alaska4,8562.64×
Arkansas4,6020.65×
New Mexico4,0570.94×
Kansas3,9110.58×
Iowa3,8840.55×
New Hampshire3,8211.13×
Mississippi3,8110.54×
Wyoming3,4132.68×
Vermont2,9971.99×
West Virginia2,9820.75×
Maine2,8110.91×
Nebraska2,7010.63×
Hawaii2,4180.66×
Washington, District of Columbia2,2600.88×
Rhode Island1,5970.58×
South Dakota1,3700.69×
Delaware1,1600.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for black diamond audience
BrandAffinityCategory
Mothercare5.72×Kids & Family
Embroidery Library23.77×Home & Garden
Elsword20×Games
Sailor5.7×Travel & Leisure
Alaska1.89×Travel & Leisure
Home equity2.11×Home & Garden
Waterford9.38×Travel & Leisure
Minnesota1.67×Travel & Leisure
Product design1.76×Business & Career
Pro-Ject3.59×Music & Radio
Nebraska Cornhuskers football3.07×Sports
Bank account1.99×Business & Career
edureka27.81×Business & Career
UK garage4.08×Music & Radio
JDSU2.08×Business & Career
Certified diabetes educator8.71×Business & Career
Grinch2.41×Movies & TV
N1 road (South Africa)2.46×Travel & Leisure
Monogram2.19×Home & Garden
Urban horticulture2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by black diamond audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
SustainabilityBALANCE2.42
Design AffinityPREMIUM2.32
Risk AppetiteTHRILL2.23
Sports ActivityPOWER1.89
TravellingTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for black diamond
CountryShare
United States39.2%
Germany6.2%
Japan5.3%

See black diamond audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does black diamond have in United States?

black diamond has an estimated audience of 858,275 people in United States, concentrated in California and Texas.

What is the gender split and age of black diamond fans?

52.0% of black diamond fans are female, 48.0% are male, with an average age of 36.8 years.

Which brands do black diamond fans like most?

black diamond fans show strongest brand affinity for Mothercare (5.72×), Embroidery Library (23.77×), and Elsword (20×) over the country average.

Where do black diamond fans live in United States?

black diamond fans in United States are most concentrated in California (reach 81,236), Texas (reach 50,909), and Washington (reach 46,068). These three regions account for the largest share of the active audience.

What other brands do black diamond fans also like?

Beyond black diamond itself, the audience over-indexes on Embroidery Library (23.77×), Elsword (20×), Sailor (5.7×), and Alaska (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for black diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.