Sertaneja, Paraná Audience in United States

Sertaneja, Paraná logo

Sertaneja, Paraná has an estimated audience of 287,614 people in United States. 57.1% are female, 42.9% are male, average age 39.5. Top brand affinities: Nationality, Nurse educator, Fathead (brand), Buying and Selling Real Estate, UK garage.

Top brand affinities include Nationality, Nurse educator, Fathead (brand), with strongest over-indexing on Nationality (6.41× the country average). Demographically, the Sertaneja, Paraná audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Sertaneja, Paraná fans

Demographic split for Sertaneja, Paraná audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.5
Estimated audience size287,614

Audience persona

The typical Sertaneja, Paraná fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sertaneja, Paraná audience
BrandAffinityCategory
Nationality6.41×Politics & Society
Nurse educator20×Kids & Family
Fathead (brand)37.92×Arts & Culture
Buying and Selling Real Estate15.53×Home & Garden
UK garage9.9×Music & Radio
Electrolyte6.8×Health
Pro-Ject5.78×Music & Radio
Minnesota2.2×Travel & Leisure
The Journey (1959 film)19.65×Movies & TV
Stamp collecting5.04×Home & Garden
Hebe6.86×Home & Garden
Kendra Scott3.03×Fashion & Accessoires
The Historian15.92×Literature
Historic site4.16×Arts & Culture
Natural rubber1.85×Cars & Mobility
Curcuma17.41×Food & Beverages
Kay Arthur20×Literature
Bank account2.11×Business & Career
South Yorkshire12.21×Travel & Leisure
Cam Ward3.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sertaneja, Paraná audience
TraitClusterScore
MindfulnessBALANCE4.82
Luxury OrientationPREMIUM3.38
Risk AppetiteTHRILL1.49
PatriotismCONSERVATISM1.27
TravellingTHRILL1.22
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Sertaneja, Paraná
CountryShare
Brazil79.3%
Portugal6.1%
United States4.5%

See Sertaneja, Paraná audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sertaneja, Paraná. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.