Sertaneja, Paraná Audience in United States

Sertaneja, Paraná has an estimated audience of 287,614 people in United States. 57.1% are female, 42.9% are male, average age 39.5. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Disneyland Paris, Microblogging, Singer-songwriter.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Disneyland Paris, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sertaneja, Paraná audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Sertaneja, Paraná fans

Demographic split for Sertaneja, Paraná audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.5
Estimated audience size287,614

Audience persona

The typical Sertaneja, Paraná fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sertaneja, Paraná audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Disneyland Paris18.89×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Fitness app19.99×Sports
Multi-function printer37.92×Technology & Electronics
Income tax13.19×Business & Career
Vera Farmiga20×Movies & TV
Freddie Freeman17.73×Sports
MSN3.9×News
Christian Slater20×Movies & TV
Travelocity8.62×Travel & Leisure
Scott Eastwood16.13×Movies & TV
Incandescent light bulb10.95×Home & Garden
Erin Andrews17.57×Sports
Mercedes AMG Petronas F115.67×Sports
Charles, Prince of Wales18.87×Politics & Society
FC Bayern MunichSports
Spiritism20.27×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sertaneja, Paraná audience
TraitClusterScore
MindfulnessBALANCE4.82
Luxury OrientationPREMIUM3.38
Risk AppetiteTHRILL1.49
PatriotismCONSERVATISM1.27
TravellingTHRILL1.22
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Sertaneja, Paraná
CountryShare
Brazil79.3%
Portugal6.1%
United States4.5%

See Sertaneja, Paraná audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sertaneja, Paraná. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.