A data profile of the people who buy, follow and care about Sertaneja, Paraná in United States — modelled from more than twelve digital signal sources. Sertaneja, Paraná has an estimated audience of 287,614 people in United States.
Sertaneja, Paraná has an estimated audience of 287,614 people in United States. 57.1% are female, 42.9% are male, average age 39.5. Top brand affinities: Tennis Warehouse, Travelocity, Fitness app, Freddie Freeman, Incandescent light bulb.
Top brand affinities include Tennis Warehouse, Travelocity, Fitness app, with strongest over-indexing on Tennis Warehouse (52.95× the country average).
Demographically, the Sertaneja, Paraná audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Sertaneja, Paraná fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Tennis Warehouse.
The key figures that characterise the Sertaneja, Paraná profile in United States.
57.1% are female, 42.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.5 |
| Estimated audience size | 287,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Sertaneja, Paraná audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 77.3% |
| Portugal | 6.0% |
| United States | 4.4% |
The strongest cross-interests of the Sertaneja, Paraná audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis Warehouse | Shopping | 52.95× | ||
| 02 | Invicta (company) | Fashion & Accessoires | 33.32× | ||
| 03 | Fitness app | Sports | 27.52× | ||
| 04 | Freddie Freeman | Sports | 26.26× | ||
| 05 | Multi-function printer | Technology & Electronics | 23.88× | ||
| 06 | Incandescent light bulb | Home & Garden | 20.11× | ||
| 07 | Vera Farmiga | Movies & TV | 20.00× | ||
| 08 | Erin Andrews | Sports | 20.00× | ||
| 09 | LMC Truck | Cars & Mobility | 20.00× | ||
| 10 | São Paulo FC | Sports | 20.00× | ||
| 11 | Pep Guardiola | Sports | 20.00× | ||
| 12 | Spiritism | Health | 18.88× | ||
| 13 | Ronaldinho | Sports | 18.42× | ||
| 14 | Christian Slater | Movies & TV | 18.17× | ||
| 15 | Travelocity | Travel & Leisure | 17.86× | ||
| 16 | Disneyland Paris | Travel & Leisure | 9.66× | ||
| 17 | US Open (tennis) | Sports | 9.39× | ||
| 18 | Radio | Technology & Electronics | 3.86× | ||
| 19 | Mother's Day | Kids & Family | 3.60× | ||
| 20 | Country music | Music & Radio | 2.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.60× | |
| Patriotism | CONSERVATISM | 2.00× | |
| Spirituality | BALANCE | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Extroversion | THRILL | 0.78× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sertaneja, Paraná. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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