A data profile of the people who buy, follow and care about Sertaneja, Paraná in Brazil — modelled from more than twelve digital signal sources. Sertaneja, Paraná has an estimated audience of 5,086,648 people in Brazil.
Sertaneja, Paraná has an estimated audience of 5,086,648 people in Brazil. 60.9% are female, 39.1% are male, average age 41.7. Top brand affinities: Country music, Instagram, Rock music, Pop music, MSN.
Top brand affinities include Country music, Instagram, Rock music, with strongest over-indexing on Country music (2.15× the country average).
Demographically, the Sertaneja, Paraná audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Sertaneja, Paraná fan in Brazil is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Country music.
The key figures that characterise the Sertaneja, Paraná profile in Brazil.
60.9% are female, 39.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.7 |
| Estimated audience size | 5,086,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Sertaneja, Paraná audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 77.3% |
| Portugal | 6.0% |
| United States | 4.4% |
The strongest cross-interests of the Sertaneja, Paraná audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eduardo Costa | Music & Radio | 2.65× | ||
| 02 | Forró | Music & Radio | 2.25× | ||
| 03 | MSN | News | 2.22× | ||
| 04 | Country music | Music & Radio | 2.15× | ||
| 05 | Rock music | Music & Radio | 1.90× | ||
| 06 | Pop music | Music & Radio | 1.88× | ||
| 07 | Radio | Technology & Electronics | 1.85× | ||
| 08 | Soul music | Music & Radio | 1.78× | ||
| 09 | Hip hop music | Music & Radio | 1.70× | ||
| 10 | Internet & Social Media | 1.69× | |||
| 11 | Samba | Music & Radio | 1.64× | ||
| 12 | Jazz music | Music & Radio | 1.61× | ||
| 13 | Localiza | Cars & Mobility | 1.58× | ||
| 14 | Esporte Clube Bahia | Sports | 1.56× | ||
| 15 | Electronic music | Music & Radio | 1.54× | ||
| 16 | Music download | Technology & Electronics | 1.54× | ||
| 17 | Bars | Travel & Leisure | 1.53× | ||
| 18 | Medicine | Business & Career | 1.52× | ||
| 19 | Action movies | Movies & TV | 1.52× | ||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.62× | |
| Spirituality | BALANCE | 1.46× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.59× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sertaneja, Paraná. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.