Rascasse Audience Intelligence

Army men Audience in United States

A data profile of the people who buy, follow and care about Army men in United States — modelled from more than twelve digital signal sources. Army men has an estimated audience of 2,148,159 people in United States.

#86among Video game in United States#124among Video / Board Game in United States#280in Games

The average Army men fan in United States is 47.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Strategy games, Military press, Pirates of the Caribbean (film series), with strongest over-indexing on Strategy games (13.97× the country average).

Demographically, the Army men audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Army men fan in United States is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Strategy games.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Army men profile in United States.

Audience size
2.1M
in United States
Gender
34.7%♀
65.3% male
Age
47.0
average years
Country rank
#13485
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Army men fans

34.7% are female, 65.3% are male, average age 47.0.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Army men audience in United States
MetricValue
Female34.7%
Male65.3%
Average age47.0
Estimated audience size2,148,159
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Army men audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3914%
40-4920%
50+45%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Army men audience comes from United States.

Worldwide audience distribution share by country for Army men
CountryShare
United States65.3%
India10.9%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Army men audience in United States is strongest.

Fig. 05

Top regions by affinity

Army men fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.50×
02Kentucky~40K1.47×
03Oklahoma~30K1.33×
04Kansas~20K1.23×
05Tennessee~50K1.20×
06Missouri~40K1.19×
07Utah~20K1.17×
08Alabama~30K1.16×
09Arkansas~20K1.16×
10Indiana~40K1.14×
11Montana~7K1.13×
12Ohio~70K1.11×
13Mississippi~20K1.11×
14South Dakota~6K1.11×
15Louisiana~30K1.10×
16Nebraska~10K1.10×
17North Dakota~5K1.10×
18Arizona~50K1.08×
19South Carolina~30K1.08×
20North Carolina~70K1.07×
21New Mexico~10K1.03×
22Alaska~5K1.03×
23Idaho~10K1.02×
24Maine~8K1.02×
25Rhode Island~7K1.00×
26Pennsylvania~70K0.99×
27Virginia~50K0.98×
28Iowa~20K0.97×
29Texas~200K0.94×
30Vermont~4K0.94×
31Hawaii~9K0.93×
32Wisconsin~30K0.92×
33New Hampshire~8K0.92×
34Georgia~60K0.91×
35Oregon~20K0.91×
36Nevada~20K0.90×
37Minnesota~30K0.89×
38Illinois~60K0.88×
39Michigan~50K0.88×
40Washington~40K0.87×
41Colorado~30K0.87×
42Delaware~5K0.87×
43California~200K0.81×
44Connecticut~20K0.80×
45Washington, District of Columbia~5K0.78×
46Florida~100K0.77×
47Maryland~30K0.75×
48New Jersey~40K0.73×
49Massachusetts~30K0.71×
50New York~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Army men, United States
0.67×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Army men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Army men audience
#·InterestCategoryAffinity×
01Military pressSports28.06×
02Dwight YoakamMusic & Radio17.64×
03MacGyverMovies & TV16.13×
04Tower defenseGames15.69×
05Pirates of the Caribbean (film series)Movies & TV15.36×
06Strategy gamesGames13.97×
07Blue Bloods (TV series)Movies & TV10.81×
08Beverly Hills, 90210Movies & TV8.67×
09Jurassic WorldMovies & TV7.25×
10Simulation gamesGames6.79×
11Navy Federal Credit UnionBusiness & Career5.42×
12Drudge ReportSports4.26×
13Mobile gameGames4.15×
14Puzzle video gamesGames3.75×
15Action gamesGames3.69×
16Solar energyHome & Garden3.25×
17FedExBusiness & Career3.17×
18Chick-fil-AFood & Beverages2.41×
19Pizza HutFood & Beverages2.25×
20McDonald'sFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Army men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Army men audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
IndividualismJOY1.81×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Army men audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Army men have in United States?

Army men has an estimated audience of 2,148,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Army men fans?

34.7% of Army men fans are female, 65.3% are male, with an average age of 47.0 years.

03

Which brands do Army men fans like most?

Army men fans show strongest brand affinity for Strategy games (13.97×), Military press (28.06×), and Pirates of the Caribbean (film series) (15.36×) over the country average.

04

Where do Army men fans live in United States?

Army men fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Army men fans also like?

Beyond Army men itself, the audience over-indexes on Military press (28.06×), Pirates of the Caribbean (film series) (15.36×), Mobile game (4.15×), and Dwight Yoakam (17.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Army men audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Army men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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