Army men Audience in United States

Army men logo

Army men has an estimated audience of 2,148,087 people in United States. 34.7% are female, 65.3% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Pot roast, Alaska, nbc chicago, Israel, Minnesota.

The average Army men fan in United States is 47.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pot roast, Alaska, nbc chicago, with strongest over-indexing on Pot roast (14.99× the country average). Demographically, the Army men audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Army men fans

Demographic split for Army men audience in United States
MetricValue
Female34.7%
Male65.3%
Average age47.0
Estimated audience size2,148,087

Audience persona

The typical Army men fan in United States is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Pot roast.

Top regions in United States

Top regions ranked by reach for Army men in United States
RegionReachAffinity
California201,2360.85×
Texas174,5620.95×
Florida112,4590.77×
New York80,8290.67×
Ohio77,8301.18×
Pennsylvania72,6021×
North Carolina69,6131.08×
Illinois64,7950.91×
Georgia61,9720.94×
Virginia54,1831.04×
Tennessee53,0371.23×
Michigan49,6220.88×
Indiana48,0831.23×
Arizona44,5531.02×
Washington42,1630.98×
Missouri41,0301.18×
Kentucky40,4781.5×
New Jersey39,5060.72×
South Carolina34,2541.06×
Alabama33,8991.13×
Oklahoma32,2711.35×
Colorado31,5910.93×
Louisiana30,1941.09×
Wisconsin28,6310.89×
Massachusetts27,3710.65×
Minnesota27,0910.88×
Maryland26,8720.73×
Utah24,8291.29×
Kansas22,3441.32×
Arkansas21,8851.24×
Oregon21,3820.87×
Mississippi20,4031.15×
Nevada17,5020.84×
West Virginia17,2971.73×
Iowa16,6810.94×
Connecticut15,7380.73×
Idaho11,0691.03×
Nebraska10,8141×
New Mexico10,8001×
Hawaii7,9290.86×
Montana7,4891.26×
Maine7,3450.95×
New Hampshire7,2900.86×
Rhode Island6,9611.02×
South Dakota5,5601.12×
North Dakota4,9581.12×
Alaska4,8761.06×
Delaware4,1100.69×
Washington, District of Columbia3,0070.47×
Wyoming2,9170.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Army men audience
BrandAffinityCategory
Pot roast14.99×Food & Beverages
Alaska1.98×Travel & Leisure
nbc chicago6.39×Movies & TV
Israel2.36×Travel & Leisure
Minnesota1.6×Travel & Leisure
Suhr Guitars15.73×Music & Radio
ENA (Emergency Nurses Association)9.57×Health
Nebraska1.88×Travel & Leisure
WESH3.28×Movies & TV
ABC 7 Chicago2.86×Movies & TV
Elsword10.75×Games
The Wallflower (manga)11.71×Literature
Home staging3.37×Home & Garden
Racing1.67×Cars & Mobility
E-mentoring13.25×Business & Career
Monogram2.37×Home & Garden
Jeep Wagoneer3.46×Cars & Mobility
Glossier2.99×Beauty & Wellness
Sinaloa2×Travel & Leisure
Tiara4.67×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Army men audience
TraitClusterScore
PatriotismCONSERVATISM1.72
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.25
IndividualismJOY1.15
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Army men
CountryShare
United States65.3%
India10.9%
United Kingdom8.2%

See Army men audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Army men have in United States?

Army men has an estimated audience of 2,148,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Army men fans?

34.7% of Army men fans are female, 65.3% are male, with an average age of 47.0 years.

Which brands do Army men fans like most?

Army men fans show strongest brand affinity for Pot roast (14.99×), Alaska (1.98×), and nbc chicago (6.39×) over the country average.

Where do Army men fans live in United States?

Army men fans in United States are most concentrated in California (reach 201,236), Texas (reach 174,562), and Florida (reach 112,459). These three regions account for the largest share of the active audience.

What other brands do Army men fans also like?

Beyond Army men itself, the audience over-indexes on Alaska (1.98×), nbc chicago (6.39×), Israel (2.36×), and Minnesota (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Army men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.