A data profile of the people who buy, follow and care about Train in Spain — modelled from more than twelve digital signal sources. Train has an estimated audience of 2,688,094 people in Spain.
Train has an estimated audience of 2,688,094 people in Spain. 53.0% are female, 47.0% are male, average age 44.9. Top brand affinities: Ryanair, Rail transport, EasyJet, Real property, Lufthansa.
Top brand affinities include Ryanair, Rail transport, EasyJet, with strongest over-indexing on Ryanair (2.55× the country average).
Demographically, the Train audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Train fan in Spain is balanced, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
The key figures that characterise the Train profile in Spain.
53.0% are female, 47.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 2,688,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Train audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Train audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 6.10× | ||
| 02 | Italo disco | Music & Radio | 6.00× | ||
| 03 | Lufthansa | Travel & Leisure | 5.22× | ||
| 04 | EasyJet | Travel & Leisure | 3.87× | ||
| 05 | Rail transport | Travel & Leisure | 3.70× | ||
| 06 | Satire | Literature | 3.18× | ||
| 07 | Real property | Home & Garden | 2.76× | ||
| 08 | Ryanair | Travel & Leisure | 2.55× | ||
| 09 | Travel website | Travel & Leisure | 2.38× | ||
| 10 | Ouigo | Cars & Mobility | 2.30× | ||
| 11 | Refrigerator | Home & Garden | 2.17× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.16× | ||
| 13 | Wine tasting | Food & Beverages | 2.15× | ||
| 14 | Volunteering | Politics & Society | 2.11× | ||
| 15 | Cultural heritage | Politics & Society | 2.08× | ||
| 16 | Innovation | Business & Career | 1.86× | ||
| 17 | Airbnb | Travel & Leisure | 1.60× | ||
| 18 | Caixabank | Business & Career | 1.60× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Take-out | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.93× | |
| Travelling | THRILL | 1.70× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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