A data profile of the people who buy, follow and care about Train in United Kingdom — modelled from more than twelve digital signal sources. Train has an estimated audience of 5,189,114 people in United Kingdom.
The average Train fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Rail transport, Hobby, with strongest over-indexing on Wikipedia (3.43× the country average).
Demographically, the Train audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Train fan in United Kingdom is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Train profile in United Kingdom.
54.0% are female, 46.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.8 |
| Estimated audience size | 5,189,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Train audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 6.0% |
| United Kingdom | 5.5% |
Where the Train audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.85× | |
| 02 | Wales | ~500K | 1.53× | |
| 03 | Scotland | ~700K | 1.44× | |
| 04 | West Midlands | ~200K | 0.91× | |
| 05 | Yorkshire and the Humber | ~400K | 0.90× | |
| 06 | East of England | ~400K | 0.75× | |
| 07 | South East | ~500K | 0.73× | |
| 08 | North East | ~100K | 0.71× | |
| 09 | Northern Ireland | ~90K | 0.58× | |
| 10 | South West | ~200K | 0.56× | |
| 11 | East Midlands | ~200K | 0.50× | |
| 12 | North West | ~200K | 0.38× |
The strongest cross-interests of the Train audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.43× | ||
| 02 | Rail transport | Travel & Leisure | 2.89× | ||
| 03 | Risk management | Business & Career | 2.65× | ||
| 04 | Forestry | Home & Garden | 2.61× | ||
| 05 | Mobile home | Cars & Mobility | 2.48× | ||
| 06 | Hypermarket | Shopping | 2.45× | ||
| 07 | Motorhome | Cars & Mobility | 2.41× | ||
| 08 | Real property | Home & Garden | 2.32× | ||
| 09 | Business class | Travel & Leisure | 2.29× | ||
| 10 | Refrigerator | Home & Garden | 2.27× | ||
| 11 | Esso | Cars & Mobility | 2.17× | ||
| 12 | Satire | Literature | 2.01× | ||
| 13 | Hot tub | Home & Garden | 2.00× | ||
| 14 | Betfair | Games | 1.76× | ||
| 15 | Hobby | Home & Garden | 1.74× | ||
| 16 | Volunteering | Politics & Society | 1.64× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Distilled beverage | Food & Beverages | 1.51× | ||
| 20 | William Hill (bookmaker) | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Travelling | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Train has an estimated audience of 5,189,114 people in United Kingdom, concentrated in England and Scotland.
54.0% of Train fans are female, 46.0% are male, with an average age of 43.8 years.
Train fans show strongest brand affinity for Wikipedia (3.43×), Rail transport (2.89×), and Hobby (1.74×) over the country average.
Train fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~700K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Train itself, the audience over-indexes on Rail transport (2.89×), Hobby (1.74×), Refrigerator (2.27×), and Mobile home (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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