A data profile of the people who buy, follow and care about Train in Italy — modelled from more than twelve digital signal sources. Train has an estimated audience of 5,661,153 people in Italy.
The average Train fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Singer-songwriter, Volunteering, with strongest over-indexing on Wikipedia (3.69× the country average).
Demographically, the Train audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Train fan in Italy is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Train profile in Italy.
53.6% are female, 46.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.7 |
| Estimated audience size | 5,661,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Train audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 6.0% |
| United Kingdom | 5.5% |
Where the Train audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~300K | 1.68× | |
| 02 | Tuscany | ~600K | 1.64× | |
| 03 | Lazio | ~900K | 1.34× | |
| 04 | Lombardy | ~1.5M | 1.29× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.24× | |
| 06 | Veneto | ~500K | 1.21× | |
| 07 | Campania | ~700K | 1.12× | |
| 08 | Emilia-Romagna | ~500K | 1.07× | |
| 09 | Piedmont | ~400K | 1.06× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 11 | Sicilia | ~500K | 0.95× | |
| 12 | Puglia | ~400K | 0.92× | |
| 13 | Calabria | ~200K | 0.91× | |
| 14 | Umbria | ~80K | 0.90× | |
| 15 | Aosta Valley | ~10K | 0.85× | |
| 16 | Molise | ~20K | 0.79× | |
| 17 | Basilicata | ~40K | 0.77× | |
| 18 | Marche | ~100K | 0.74× | |
| 19 | Sardinia | ~100K | 0.71× | |
| 20 | Abruzzo | ~90K | 0.71× |
The strongest cross-interests of the Train audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.74× | ||
| 02 | Wikipedia | Internet & Social Media | 3.69× | ||
| 03 | New Testament | Politics & Society | 3.62× | ||
| 04 | Master of Business Administration | Business & Career | 2.81× | ||
| 05 | Rail transport | Travel & Leisure | 2.70× | ||
| 06 | Satire | Literature | 2.52× | ||
| 07 | Doctor of Medicine | Business & Career | 2.31× | ||
| 08 | Business class | Travel & Leisure | 2.26× | ||
| 09 | General practitioner | Health | 2.26× | ||
| 10 | Adriatic Sea | Travel & Leisure | 2.22× | ||
| 11 | Travel website | Travel & Leisure | 1.94× | ||
| 12 | Volunteering | Politics & Society | 1.84× | ||
| 13 | Singer-songwriter | Music & Radio | 1.79× | ||
| 14 | TicketOne | Travel & Leisure | 1.76× | ||
| 15 | Genetics | Kids & Family | 1.72× | ||
| 16 | Mediaset | Technology & Electronics | 1.66× | ||
| 17 | Innovation | Business & Career | 1.62× | ||
| 18 | Musical theatre | Movies & TV | 1.57× | ||
| 19 | Financial services | Business & Career | 1.56× | ||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.59× | |
| Travelling | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.85× | |
| Extroversion | THRILL | 0.86× |
Train has an estimated audience of 5,661,153 people in Italy, concentrated in Lombardy and Lazio.
53.6% of Train fans are female, 46.4% are male, with an average age of 42.7 years.
Train fans show strongest brand affinity for Wikipedia (3.69×), Singer-songwriter (1.79×), and Volunteering (1.84×) over the country average.
Train fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Train itself, the audience over-indexes on Singer-songwriter (1.79×), Volunteering (1.84×), Adriatic Sea (2.22×), and Master of Business Administration (2.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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