Rascasse Audience Intelligence

Promod Target Market in Germany

A data profile of the people who buy, follow and care about Promod in Germany — modelled from more than twelve digital signal sources. Promod has an estimated audience of 464,543 people in Germany.

#1624among Brand in Germany#598in Fashion & Accessoires

The average Promod fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonprix, Allegro (auction website), Architecture & Design, with strongest over-indexing on Bonprix (5.37× the country average).

Demographically, the Promod audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Promod fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Bonprix.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Promod profile in Germany.

Audience size
465K
in Germany
Gender
74.4%♀
25.6% male
Age
35.7
average years
Country rank
#12473
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Promod

74.4% are female, 25.6% are male, average age 35.7.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Promod audience in Germany
MetricValue
Female74.4%
Male25.6%
Average age35.7
Estimated audience size464,543
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Promod audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4919%
50+11%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Promod audience comes from Germany.

Worldwide audience distribution share by country for Promod
CountryShare
France69.2%
Poland9.1%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Promod audience in Germany is strongest.

Fig. 05

Top regions by affinity

Promod customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.20×
02Rheinland-Pfalz~30K1.18×
03Berlin~20K1.15×
04Bayern~80K1.12×
05Hessen~40K1.10×
06Hamburg~10K1.08×
07Saarland~6K1.08×
08Nordrhein-Westfalen~100K1.06×
09Brandenburg~10K0.98×
10Thüringen~10K0.96×
11Sachsen~20K0.94×
12Mecklenburg-Vorpommern~8K0.90×
13Niedersachsen~40K0.86×
14Bremen~3K0.86×
15Sachsen-Anhalt~10K0.81×
16Schleswig-Holstein~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Promod, Germany
0.79×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Promod audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Promod audience
#·InterestCategoryAffinity×
01F&FFashion & Accessoires13.94×
02Allegro (auction website)Shopping12.05×
03PepcoFashion & Accessoires10.24×
04WaistcoatFashion & Accessoires6.12×
05BeirutTravel & Leisure5.54×
06Manicure & PedicureBeauty & Wellness5.39×
07BonprixShopping5.37×
08Polo Ralph LaurenFashion & Accessoires5.13×
09Onet.plNews5.13×
10Hair ExtensionsBeauty & Wellness5.12×
11Handmade CraftsKids & Family5.11×
12ShellacBeauty & Wellness4.53×
13Makeup TutorialsBeauty & Wellness4.49×
14Architecture & DesignBusiness & Career4.48×
15DIY & Craft IdeasHome & Garden4.16×
16C&AShopping3.11×
17WoolworthsShopping3.10×
18Home Interior DesignHome & Garden2.71×
19PrimarkShopping2.66×
20KauflandShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Promod audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Promod audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
IndividualismJOY1.23×
CreativityOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Promod audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.65×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Promod's target market in Germany?

Promod's target market in Germany covers an estimated 464,543 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Promod customers?

74.4% of the Promod audience are female, 25.6% are male, with an average age of 35.7 years.

03

Which brands do Promod fans like most?

Promod fans show strongest brand affinity for Bonprix (5.37×), Allegro (auction website) (12.05×), and Architecture & Design (4.48×) over the country average.

04

Where do Promod fans live in Germany?

Promod fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Promod fans also like?

Beyond Promod itself, the audience over-indexes on Allegro (auction website) (12.05×), Architecture & Design (4.48×), Handmade Crafts (5.11×), and Pepco (10.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Promod audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Promod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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