Promod Audience in Germany
Promod has an estimated audience of 466,407 people in Germany. 74.4% are female, 25.6% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonprix, Allegro (auction website), Architecture & Design, New Look, Handmade Crafts.
The average Promod fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonprix, Allegro (auction website), Architecture & Design, with strongest over-indexing on Bonprix (5.37× the country average). Demographically, the Promod audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Promod fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 35.7 |
| Estimated audience size | 466,407 |
Audience persona
The typical Promod fan in Germany is more female, around 35.7 years old, with strong Creativity tendencies and a notable affinity for Bonprix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,617 | 1.1× |
| Bayern | 87,001 | 1.16× |
| Baden-Württemberg | 79,452 | 1.25× |
| Hessen | 39,794 | 1.12× |
| Niedersachsen | 39,636 | 0.88× |
| Rheinland-Pfalz | 27,834 | 1.19× |
| Berlin | 25,790 | 1.24× |
| Sachsen | 21,134 | 0.92× |
| Brandenburg | 14,405 | 1× |
| Schleswig-Holstein | 12,667 | 0.76× |
| Hamburg | 11,556 | 1.1× |
| Thüringen | 10,507 | 0.88× |
| Sachsen-Anhalt | 9,029 | 0.75× |
| Mecklenburg-Vorpommern | 7,552 | 0.85× |
| Saarland | 5,803 | 1.01× |
| Bremen | 3,191 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonprix | 5.37× | Shopping |
| Allegro (auction website) | 12.05× | Shopping |
| Architecture & Design | 4.48× | Business & Career |
| New Look | 10.73× | Fashion & Accessoires |
| Handmade Crafts | 5.11× | Kids & Family |
| Pepco | 10.24× | Fashion & Accessoires |
| C&A | 3.11× | Shopping |
| F&F | 13.94× | Fashion & Accessoires |
| Makeup Tutorials | 4.49× | Beauty & Wellness |
| Hair Extensions | 5.12× | Beauty & Wellness |
| Primark | 2.66× | Shopping |
| Beirut | 5.54× | Travel & Leisure |
| Waistcoat | 6.12× | Fashion & Accessoires |
| Manicure & Pedicure | 5.39× | Beauty & Wellness |
| Woolworths | 3.1× | Shopping |
| Shellac | 4.53× | Beauty & Wellness |
| DIY & Craft Ideas | 4.16× | Home & Garden |
| Kaufland | 1.8× | Shopping |
| Onet.pl | 5.13× | News |
| Home Interior Design | 2.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.17 |
| Sustainability | BALANCE | 1.98 |
| DIY Mentality | THRILL | 1.55 |
| Individualism | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 68.8% |
| Poland | 9.2% |
| Germany | 5.6% |
See Promod audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Promod have in Germany?
Promod has an estimated audience of 466,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Promod fans?
74.4% of Promod fans are female, 25.6% are male, with an average age of 35.7 years.
Which brands do Promod fans like most?
Promod fans show strongest brand affinity for Bonprix (5.37×), Allegro (auction website) (12.05×), and Architecture & Design (4.48×) over the country average.
Where do Promod fans live in Germany?
Promod fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,617), Bayern (reach 87,001), and Baden-Württemberg (reach 79,452). These three regions account for the largest share of the active audience.
What other brands do Promod fans also like?
Beyond Promod itself, the audience over-indexes on Allegro (auction website) (12.05×), Architecture & Design (4.48×), New Look (10.73×), and Handmade Crafts (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Promod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.