Rascasse Audience Intelligence

Gundam Audience in United States

A data profile of the people who buy, follow and care about Gundam in United States — modelled from more than twelve digital signal sources. Gundam has an estimated audience of 3,179,008 people in United States.

#435among Movie / TV Show / Series in United States#1244in Movies & TV

The average Gundam fan in United States is 26.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Gaming, Animated cartoon, with strongest over-indexing on Pokémon (video game series) (7.51× the country average).

Demographically, the Gundam audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gundam fan in United States is more male, around 26.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Pokémon (video game series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gundam profile in United States.

Audience size
3.2M
in United States
Gender
34.9%♀
65.1% male
Age
26.7
average years
Country rank
#9801
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gundam viewers

34.9% are female, 65.1% are male, average age 26.7.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Gundam audience in United States
MetricValue
Female34.9%
Male65.1%
Average age26.7
Estimated audience size3,179,008
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Gundam audience in United States
Age bracketShare%
16-1956%
20-2924%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Gundam audience comes from United States.

Worldwide audience distribution share by country for Gundam
CountryShare
Japan34.0%
United States21.0%
Indonesia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gundam audience in United States is strongest.

Fig. 05

Top regions by affinity

Gundam fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.82×
02California~600K1.64×
03Washington~100K1.56×
04Nevada~40K1.42×
05Alaska~9K1.35×
06Oregon~50K1.34×
07Texas~400K1.33×
08Arizona~80K1.21×
09Alabama~50K1.16×
10Oklahoma~40K1.14×
11Utah~30K1.14×
12New Mexico~20K1.13×
13Virginia~80K1.10×
14Colorado~50K1.08×
15New York~200K1.06×
16Florida~200K1.04×
17Illinois~100K1.04×
18Georgia~100K1.04×
19Kansas~30K1.04×
20Idaho~20K1.04×
21Indiana~60K0.98×
22North Carolina~90K0.96×
23Maryland~50K0.96×
24Nebraska~10K0.96×
25New Jersey~70K0.94×
26Missouri~50K0.94×
27Arkansas~20K0.94×
28Kentucky~40K0.93×
29Tennessee~60K0.90×
30North Dakota~6K0.89×
31Massachusetts~50K0.87×
32Minnesota~40K0.87×
33Connecticut~30K0.87×
34Rhode Island~8K0.86×
35Michigan~70K0.85×
36Louisiana~30K0.85×
37Pennsylvania~90K0.83×
38Montana~7K0.83×
39Ohio~80K0.82×
40Iowa~20K0.82×
41New Hampshire~10K0.82×
42South Dakota~6K0.82×
43Wisconsin~40K0.81×
44West Virginia~10K0.81×
45South Carolina~40K0.80×
46Washington, District of Columbia~7K0.79×
47Vermont~4K0.79×
48Delaware~7K0.78×
49Mississippi~20K0.77×
50Maine~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Gundam, United States
0.76×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gundam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gundam audience
#·InterestCategoryAffinity×
01GamingGames8.09×
02Pokémon (video game series)Games7.51×
03Yu-Gi-Oh! Trading Card GameGames7.09×
04Shōnen mangaLiterature6.47×
05Animated cartoonMovies & TV6.38×
06OtakuLiterature5.73×
07CutenessBeauty & Wellness5.42×
08Tattoo inkBeauty & Wellness4.81×
09Digital illustrationArts & Culture4.79×
10NerdTechnology & Electronics4.24×
11GamerGames2.98×
12Domino's PizzaFood & Beverages2.61×
13Burger KingFood & Beverages2.46×
14Pizza HutFood & Beverages2.39×
15McDonald'sFood & Beverages2.27×
16ReadingLiterature1.83×
17MusicBusiness & Career1.67×
18Arts and musicArts & Culture1.57×
19GamesGames1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gundam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gundam audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.97×
SustainabilityBALANCE1.74×
ExtroversionTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gundam audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
Community OrientationOPEN0.76×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gundam have in United States?

Gundam has an estimated audience of 3,179,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gundam viewers?

34.9% of Gundam fans are female, 65.1% are male, with an average age of 26.7 years.

03

Which brands do Gundam fans like most?

Gundam fans show strongest brand affinity for Pokémon (video game series) (7.51×), Gaming (8.09×), and Animated cartoon (6.38×) over the country average.

04

Where do Gundam fans live in United States?

Gundam fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gundam fans also like?

Beyond Gundam itself, the audience over-indexes on Gaming (8.09×), Animated cartoon (6.38×), Otaku (5.73×), and Reading (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gundam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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