A data profile of the people who buy, follow and care about Ninja Warriors in Germany — modelled from more than twelve digital signal sources. Ninja Warriors has an estimated audience of 898,573 people in Germany.
The average Ninja Warriors fan in Germany is 46.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include High-intensity interval training, Physical fitness, Fitness and figure competition, with strongest over-indexing on High-intensity interval training (17.41× the country average).
Demographically, the Ninja Warriors audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
The typical Ninja Warriors fan in Germany is more female, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Ninja Warriors profile in Germany.
75.8% are female, 24.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 46.8 |
| Estimated audience size | 898,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 9% | |
| 30-39 | 6% | |
| 40-49 | 28% | |
| 50+ | 43% |
of the worldwide Ninja Warriors audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 48.1% |
| Germany | 29.1% |
| Poland | 7.7% |
Where the Ninja Warriors audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.46× | |
| 02 | Bayern | ~200K | 1.35× | |
| 03 | Sachsen | ~50K | 1.14× | |
| 04 | Rheinland-Pfalz | ~50K | 1.09× | |
| 05 | Hessen | ~70K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.04× | |
| 07 | Niedersachsen | ~90K | 1.02× | |
| 08 | Saarland | ~10K | 1.01× | |
| 09 | Schleswig-Holstein | ~30K | 0.98× | |
| 10 | Brandenburg | ~30K | 0.95× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.94× | |
| 12 | Thüringen | ~20K | 0.91× | |
| 13 | Sachsen-Anhalt | ~20K | 0.85× | |
| 14 | Hamburg | ~20K | 0.82× | |
| 15 | Bremen | ~6K | 0.79× | |
| 16 | Berlin | ~30K | 0.70× |
The strongest cross-interests of the Ninja Warriors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 17.41× | ||
| 02 | Fitness and figure competition | Sports | 3.50× | ||
| 03 | International Federation of BodyBuilding & Fitness | Sports | 3.26× | ||
| 04 | Travel agency | Travel & Leisure | 2.84× | ||
| 05 | Rapha (sportswear) | Cars & Mobility | 2.54× | ||
| 06 | Giro d'Italia | Sports | 2.48× | ||
| 07 | Extreme sport | Sports | 2.18× | ||
| 08 | Independent film | Movies & TV | 2.13× | ||
| 09 | Stand-up comedy | Movies & TV | 1.98× | ||
| 10 | Philanthropy | Arts & Culture | 1.74× | ||
| 11 | Ineos Grenadiers | Sports | 1.70× | ||
| 12 | Physical fitness | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.18× | |
| Travelling | THRILL | 1.92× | |
| Sports Activity | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Pet Ownership | JOY | 0.67× | |
| Sports Activity | POWER | 0.92× |
Ninja Warriors has an estimated audience of 898,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
75.8% of Ninja Warriors fans are female, 24.2% are male, with an average age of 46.8 years.
Ninja Warriors fans show strongest brand affinity for High-intensity interval training (17.41×), Physical fitness (1.62×), and Fitness and figure competition (3.5×) over the country average.
Ninja Warriors fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ninja Warriors itself, the audience over-indexes on Physical fitness (1.62×), Fitness and figure competition (3.5×), Extreme sport (2.18×), and Stand-up comedy (1.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ninja Warriors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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