Rascasse Audience Intelligence

Super Mario 3D World Audience in United States

A data profile of the people who buy, follow and care about Super Mario 3D World in United States — modelled from more than twelve digital signal sources. Super Mario 3D World has an estimated audience of 359,711 people in United States.

#391among Video game in United States#663among Video / Board Game in United States#1013in Games

The average Super Mario 3D World fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jumanji, Beverly Hills Cop, Avaya, with strongest over-indexing on Jumanji (60.91× the country average).

Demographically, the Super Mario 3D World audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario 3D World fan in United States is more male, around 31.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Jumanji.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario 3D World profile in United States.

Audience size
360K
in United States
Gender
29.1%♀
70.9% male
Age
31.9
average years
Country rank
#43999
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario 3D World fans

29.1% are female, 70.9% are male, average age 31.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Super Mario 3D World audience in United States
MetricValue
Female29.1%
Male70.9%
Average age31.9
Estimated audience size359,711
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Super Mario 3D World audience in United States
Age bracketShare%
16-1923%
20-2937%
30-3929%
40-498%
50+2%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Super Mario 3D World audience comes from United States.

Worldwide audience distribution share by country for Super Mario 3D World
CountryShare
United States26.3%
Italy9.3%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario 3D World audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario 3D World fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.28×
02Washington~9K1.21×
03California~50K1.20×
04Oklahoma~5K1.15×
05Texas~30K1.13×
06Oregon~5K1.12×
07Connecticut~4K1.12×
08Michigan~10K1.11×
09Kentucky~5K1.10×
10New Jersey~10K1.09×
11Indiana~7K1.08×
12Maryland~7K1.08×
13Illinois~10K1.07×
14Missouri~6K1.07×
15Ohio~10K1.06×
16Tennessee~8K1.06×
17Nevada~4K1.06×
18Idaho~2K1.06×
19North Carolina~10K1.05×
20Florida~30K1.04×
21Virginia~9K1.04×
22Arizona~8K1.04×
23West Virginia~2K1.03×
24New York~20K1.02×
25Pennsylvania~10K1.02×
26Wisconsin~5K1.02×
27Massachusetts~7K1.01×
28Arkansas~3K1.01×
29Kansas~3K1.00×
30Alaska<1K1.00×
31Louisiana~5K0.99×
32New Mexico~2K0.99×
33Rhode Island~1K0.99×
34Nebraska~2K0.98×
35New Hampshire~1K0.98×
36Georgia~10K0.96×
37Minnesota~5K0.96×
38Colorado~5K0.95×
39North Dakota<1K0.95×
40Iowa~3K0.94×
41Maine~1K0.94×
42South Carolina~5K0.93×
43Alabama~5K0.93×
44South Dakota<1K0.93×
45Montana<1K0.91×
46Vermont<1K0.91×
47Mississippi~3K0.90×
48Delaware<1K0.90×
49Hawaii~1K0.85×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Super Mario 3D World, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario 3D World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario 3D World audience
#·InterestCategoryAffinity×
01AvayaTechnology & Electronics88.17×
02Super Mario GalaxyGames64.09×
03Beverly Hills CopMovies & TV62.21×
04JumanjiMovies & TV60.91×
05GameCubeGames40.50×
06Hay DayGames21.07×
07International educationBusiness & Career20.00×
08Zachary LeviMovies & TV19.50×
09Idris ElbaMovies & TV18.60×
10Austin Powers (film series)Movies & TV18.55×
11Mario KartGames17.14×
12Einstein Bros. BagelsFood & Beverages16.95×
13RobloxGames14.28×
14Tropic ThunderMovies & TV13.69×
15Super Mario Bros.Games13.09×
16SteamGames8.67×
17Assassin's CreedGames8.20×
18The Legend of ZeldaGames7.33×
19PokémonGames5.21×
20Mobile gameGames3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario 3D World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario 3D World audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Price SensitivityPREMIUM1.45×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario 3D World audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.81×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario 3D World have in United States?

Super Mario 3D World has an estimated audience of 359,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario 3D World fans?

29.1% of Super Mario 3D World fans are female, 70.9% are male, with an average age of 31.9 years.

03

Which brands do Super Mario 3D World fans like most?

Super Mario 3D World fans show strongest brand affinity for Jumanji (60.91×), Beverly Hills Cop (62.21×), and Avaya (88.17×) over the country average.

04

Where do Super Mario 3D World fans live in United States?

Super Mario 3D World fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario 3D World fans also like?

Beyond Super Mario 3D World itself, the audience over-indexes on Beverly Hills Cop (62.21×), Avaya (88.17×), Roblox (14.28×), and Super Mario Galaxy (64.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario 3D World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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