Western Michigan University Audience in United States

Western Michigan University has an estimated audience of 486,704 people in United States. 59.9% are female, 40.1% are male, average age 41.9. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Nelly Furtado, San Jose State University, Nightstand, Michigan State University, Michigan Lottery.

The average Western Michigan University fan in United States is 41.9 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Nelly Furtado, San Jose State University, Nightstand, with strongest over-indexing on Nelly Furtado (53.47× the country average). Demographically, the Western Michigan University audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Western Michigan University fans

Demographic split for Western Michigan University audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.9
Estimated audience size486,704

Audience persona

The typical Western Michigan University fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nelly Furtado.

Top regions in United States

Top regions ranked by reach for Western Michigan University in United States
RegionReachAffinity
Michigan275,17521.62×
Illinois51,7593.19×
Indiana22,2002.5×
Ohio17,7551.18×
California16,0480.3×
Texas15,9090.38×
Florida13,9650.42×
Wisconsin10,7801.47×
New York10,5380.39×
Pennsylvania7,3990.45×
Georgia6,7470.45×
Minnesota6,7380.97×
North Carolina6,6990.46×
Virginia6,3980.54×
Colorado4,9460.64×
Massachusetts4,9260.51×
Tennessee4,6520.48×
Arizona4,6070.46×
Missouri4,4370.57×
New Jersey4,2030.34×
Washington3,9700.41×
Maryland3,8650.46×
Kentucky3,5180.58×
South Carolina3,1170.43×
Alabama3,0770.45×
Iowa2,8350.71×
Connecticut2,3320.48×
Louisiana2,1880.35×
Oklahoma2,0690.38×
Kansas1,9970.52×
Oregon1,9750.35×
Nevada1,5380.33×
Utah1,3890.32×
Arkansas1,3280.33×
Mississippi1,2300.31×
Nebraska1,1900.49×
Hawaii1,0210.49×
North Dakota1,0141.01×
West Virginia9940.44×
Washington, District of Columbia9610.66×
Idaho7970.33×
New Hampshire7020.37×
Montana6940.51×
Maine6690.38×
New Mexico6490.27×
South Dakota5630.5×
Rhode Island5300.34×
Delaware4120.31×
Alaska3810.37×
Vermont3760.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Michigan University audience
BrandAffinityCategory
Nelly Furtado53.47×Music & Radio
San Jose State University64.62×Business & Career
Nightstand42.37×Home & Garden
Michigan State University18.61×Business & Career
Michigan Lottery8.56×Games
Colgate University20.28×Business & Career
Chest of drawers19.18×Home & Garden
Horoscope7.52×Health
Jensen Ackles10.8×Movies & TV
Detroit Red Wings9.71×Sports
Detroit Tigers4.82×Sports
Florida Panthers9.84×Sports
MSN2.85×News
Blended whiskey8.9×Food & Beverages
Glam rock14.66×Music & Radio
Whole grain10.3×Food & Beverages
University of Hawaii at Manoa33.21×Business & Career
Planet Fitness2.7×Sports
Indianapolis Motor Speedway9.36×Sports
Day trading7.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Michigan University audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Risk AppetiteTHRILL1.77
Community OrientationOPEN1.51
SustainabilityBALANCE1.36
IndulgenceJOY1.33
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Western Michigan University
CountryShare
United States84.0%
India3.5%
United Kingdom3.5%

See Western Michigan University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Western Michigan University have in United States?

Western Michigan University has an estimated audience of 486,704 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Western Michigan University fans?

59.9% of Western Michigan University fans are female, 40.1% are male, with an average age of 41.9 years.

Which brands do Western Michigan University fans like most?

Western Michigan University fans show strongest brand affinity for Nelly Furtado (53.47×), San Jose State University (64.62×), and Nightstand (42.37×) over the country average.

Where do Western Michigan University fans live in United States?

Western Michigan University fans in United States are most concentrated in Michigan (reach 275,175), Illinois (reach 51,759), and Indiana (reach 22,200). These three regions account for the largest share of the active audience.

What other brands do Western Michigan University fans also like?

Beyond Western Michigan University itself, the audience over-indexes on San Jose State University (64.62×), Nightstand (42.37×), Michigan State University (18.61×), and Michigan Lottery (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Michigan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.