Rascasse Audience Intelligence

Western Michigan University Audience in United States

A data profile of the people who buy, follow and care about Western Michigan University in United States — modelled from more than twelve digital signal sources. Western Michigan University has an estimated audience of 486,704 people in United States.

#280among University in United States#3954among POI in United States#2304in Business & Career

The average Western Michigan University fan in United States is 41.9 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Indiana.

Top brand affinities include Nelly Furtado, Michigan State University, Colgate University, with strongest over-indexing on Nelly Furtado (59.03× the country average).

Demographically, the Western Michigan University audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Michigan University fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Nelly Furtado.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Michigan University profile in United States.

Audience size
487K
in United States
Gender
59.9%♀
40.1% male
Age
41.9
average years
Country rank
#37254
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Michigan University fans

59.9% are female, 40.1% are male, average age 41.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Western Michigan University audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.9
Estimated audience size486,704
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Western Michigan University audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Western Michigan University audience comes from United States.

Worldwide audience distribution share by country for Western Michigan University
CountryShare
United States83.9%
India3.5%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Michigan University audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Michigan University fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K21.84×
02Illinois~50K3.08×
03Indiana~20K2.48×
04Wisconsin~10K1.40×
05Ohio~20K1.09×
06North Dakota<1K0.99×
07Minnesota~6K0.92×
08Iowa~3K0.80×
09Alaska<1K0.75×
10Vermont<1K0.75×
11South Dakota<1K0.74×
12Washington, District of Columbia~1K0.73×
13Montana<1K0.71×
14Nebraska~2K0.65×
15Rhode Island~1K0.65×
16Delaware<1K0.65×
17Colorado~5K0.64×
18Kansas~2K0.64×
19West Virginia~1K0.64×
20Hawaii~1K0.64×
21Maine~1K0.64×
22Missouri~5K0.63×
23Kentucky~4K0.63×
24New Hampshire~1K0.62×
25Idaho~1K0.59×
26New Mexico~1K0.57×
27Mississippi~2K0.56×
28Connecticut~3K0.55×
29Virginia~6K0.54×
30Arkansas~2K0.54×
31Massachusetts~5K0.53×
32Tennessee~5K0.52×
33Alabama~4K0.52×
34South Carolina~4K0.51×
35Oklahoma~3K0.51×
36Maryland~4K0.50×
37Louisiana~3K0.50×
38Arizona~5K0.49×
39Pennsylvania~8K0.48×
40North Carolina~7K0.48×
41Utah~2K0.48×
42Georgia~7K0.47×
43Nevada~2K0.47×
44Oregon~3K0.46×
45Washington~4K0.45×
46Florida~10K0.42×
47New Jersey~5K0.41×
48Texas~20K0.39×
49New York~10K0.38×
50California~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Western Michigan University, United States
0.31×1.00×21.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Michigan University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Michigan University audience
#·InterestCategoryAffinity×
01Nelly FurtadoMusic & Radio59.03×
02University of Hawaii at ManoaBusiness & Career32.28×
03NightstandHome & Garden20.70×
04Colgate UniversityBusiness & Career19.99×
05Chest of drawersHome & Garden16.68×
06Michigan State UniversityBusiness & Career15.42×
07Florida PanthersSports9.85×
08University of MichiganBusiness & Career8.93×
09Detroit Red WingsSports7.78×
10Michigan LotteryGames6.74×
11Jensen AcklesMovies & TV6.68×
12Detroit TigersSports4.83×
13QVCMovies & TV4.64×
14Sustainable energyHome & Garden4.35×
15Renewable energyBusiness & Career4.02×
16Discount storesShopping3.59×
17BeetlejuiceMovies & TV3.51×
18FedExBusiness & Career3.20×
19Mortgage loansBusiness & Career2.48×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Michigan University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Michigan University audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.15×
Family OrientationCONSERVATISM1.74×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Michigan University audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Risk AppetiteTHRILL0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Michigan University have in United States?

Western Michigan University has an estimated audience of 486,704 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Western Michigan University fans?

59.9% of Western Michigan University fans are female, 40.1% are male, with an average age of 41.9 years.

03

Which brands do Western Michigan University fans like most?

Western Michigan University fans show strongest brand affinity for Nelly Furtado (59.03×), Michigan State University (15.42×), and Colgate University (19.99×) over the country average.

04

Where do Western Michigan University fans live in United States?

Western Michigan University fans in United States are most concentrated in Michigan (reach ~300K), Illinois (reach ~50K), and Indiana (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Western Michigan University fans also like?

Beyond Western Michigan University itself, the audience over-indexes on Michigan State University (15.42×), Colgate University (19.99×), Detroit Tigers (4.83×), and Michigan Lottery (6.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Western Michigan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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