A data profile of the people who buy, follow and care about Ibirapuera Park in Brazil — modelled from more than twelve digital signal sources. Ibirapuera Park has an estimated audience of 4,489,573 people in Brazil.
Ibirapuera Park has an estimated audience of 4,489,573 people in Brazil. 59.3% are female, 40.7% are male, average age 42.9. Top brand affinities: Preta Gil, MSN, Dafiti, Coritiba Foot Ball Club, Lodging.
Top brand affinities include Preta Gil, MSN, Dafiti, with strongest over-indexing on Preta Gil (3.61× the country average).
Demographically, the Ibirapuera Park audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Ibirapuera Park fan in Brazil is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Ibirapuera Park profile in Brazil.
59.3% are female, 40.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.9 |
| Estimated audience size | 4,489,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Ibirapuera Park audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 87.9% |
| United States | 2.9% |
| Portugal | 2.2% |
The strongest cross-interests of the Ibirapuera Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Preta Gil | Music & Radio | 3.61× | ||
| 02 | Sodimac | Home & Garden | 2.82× | ||
| 03 | Lodging | Travel & Leisure | 2.63× | ||
| 04 | Playground | Kids & Family | 2.55× | ||
| 05 | AutoZone | Cars & Mobility | 2.40× | ||
| 06 | Island | Travel & Leisure | 2.26× | ||
| 07 | MSN | News | 2.21× | ||
| 08 | Dafiti | Fashion & Accessoires | 2.20× | ||
| 09 | Bossa nova | Music & Radio | 2.04× | ||
| 10 | Centauro | Cars & Mobility | 1.99× | ||
| 11 | Coritiba Foot Ball Club | Sports | 1.93× | ||
| 12 | Mexico | Travel & Leisure | 1.81× | ||
| 13 | Assaí | Food & Beverages | 1.77× | ||
| 14 | Spanish language | Politics & Society | 1.71× | ||
| 15 | Real property | Home & Garden | 1.70× | ||
| 16 | Brad Pitt | Movies & TV | 1.62× | ||
| 17 | Happy hour | Food & Beverages | 1.59× | ||
| 18 | Enel | Home & Garden | 1.54× | ||
| 19 | Localiza | Cars & Mobility | 1.53× | ||
| 20 | Public transport | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.73× | |
| DIY Mentality | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ibirapuera Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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