Astrowoche Audience in Germany

Astrowoche has an estimated audience of 2,123,486 people in Germany. 55.3% are female, 44.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Western Union, German television comedy, Real property.

The average Astrowoche fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Western Union, with strongest over-indexing on Satire (6.14× the country average). Demographically, the Astrowoche audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Astrowoche fans

Demographic split for Astrowoche audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age40.0
Estimated audience size2,123,486

Audience persona

The typical Astrowoche fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Satire.

Top regions in Germany

Top regions ranked by reach for Astrowoche in Germany
RegionReachAffinity
Nordrhein-Westfalen550,2731.18×
Bayern456,9341.34×
Baden-Württemberg348,9191.2×
Niedersachsen184,4910.89×
Hessen161,834
Rheinland-Pfalz116,9591.1×
Schleswig-Holstein82,4131.08×
Sachsen80,4910.77×
Berlin74,6340.79×
Brandenburg54,5930.83×
Sachsen-Anhalt47,5110.86×
Hamburg47,1900.98×
Thüringen42,4830.79×
Saarland31,7011.22×
Bremen28,2491.56×
Mecklenburg-Vorpommern16,4940.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astrowoche audience
BrandAffinityCategory
Satire6.14×Literature
Tagesschau2.64×Movies & TV
Western Union5.32×Business & Career
German television comedy5.93×Movies & TV
Real property4.35×Home & Garden
Pets1.68×Pets & Animals
Transfermarkt2.19×Sports
Automobiles1.62×Cars & Mobility
Vacations2.04×Travel & Leisure
Felix Baumgartner3.3×Sports
Westdeutscher Rundfunk2.53×Movies & TV
Hairstyle2.13×Beauty & Wellness
Country rap3.94×Music & Radio
North Rhine-Westphalia1.74×Travel & Leisure
German language1.83×Politics & Society
Self care2.19×Health
Allgäu3.71×Travel & Leisure
Headphones3.42×Technology & Electronics
Hygiene2.03×Beauty & Wellness
University2.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astrowoche audience
TraitClusterScore
MindfulnessBALANCE1.45
IndulgenceJOY1.34
Pet OwnershipJOY1.21
LGBTQ+ IdentityOPEN1.19
Sports ActivityPOWER1.17
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Astrowoche
CountryShare
Germany86.2%
Austria6.1%
Switzerland5.0%

See Astrowoche audiences in other countries

More News audiences in Germany

Frequently asked questions

How many fans does Astrowoche have in Germany?

Astrowoche has an estimated audience of 2,123,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Astrowoche fans?

55.3% of Astrowoche fans are female, 44.7% are male, with an average age of 40.0 years.

Which brands do Astrowoche fans like most?

Astrowoche fans show strongest brand affinity for Satire (6.14×), Tagesschau (2.64×), and Western Union (5.32×) over the country average.

Where do Astrowoche fans live in Germany?

Astrowoche fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,273), Bayern (reach 456,934), and Baden-Württemberg (reach 348,919). These three regions account for the largest share of the active audience.

What other brands do Astrowoche fans also like?

Beyond Astrowoche itself, the audience over-indexes on Tagesschau (2.64×), Western Union (5.32×), German television comedy (5.93×), and Real property (4.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astrowoche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.