Astrowoche Audience in Germany
Astrowoche has an estimated audience of 2,123,486 people in Germany. 55.3% are female, 44.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Israel, KLIX (AM), Esra Erol.
The average Astrowoche fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Israel, with strongest over-indexing on Stradivarius (1.83× the country average). Demographically, the Astrowoche audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Astrowoche fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.0 |
| Estimated audience size | 2,123,486 |
Audience persona
The typical Astrowoche fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,273 | 1.18× |
| Bayern | 456,934 | 1.34× |
| Baden-Württemberg | 348,919 | 1.2× |
| Niedersachsen | 184,491 | 0.89× |
| Hessen | 161,834 | 1× |
| Rheinland-Pfalz | 116,959 | 1.1× |
| Schleswig-Holstein | 82,413 | 1.08× |
| Sachsen | 80,491 | 0.77× |
| Berlin | 74,634 | 0.79× |
| Brandenburg | 54,593 | 0.83× |
| Sachsen-Anhalt | 47,511 | 0.86× |
| Hamburg | 47,190 | 0.98× |
| Thüringen | 42,483 | 0.79× |
| Saarland | 31,701 | 1.22× |
| Bremen | 28,249 | 1.56× |
| Mecklenburg-Vorpommern | 16,494 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.83× | Shopping |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Israel | 1.63× | Travel & Leisure |
| KLIX (AM) | 1.68× | Music & Radio |
| Esra Erol | 3.72× | Movies & TV |
| Home Delivery | 1.81× | Food & Beverages |
| Volvo V60 | 2.72× | Cars & Mobility |
| Kodi (software) | 1.64× | Technology & Electronics |
| Coworking | 1.75× | Business & Career |
| Celtic mythology | 2.17× | Arts & Culture |
| Glashütte | 1.78× | Travel & Leisure |
| Fatteh | 4.24× | Food & Beverages |
| Information sensitivity | 2.09× | Technology & Electronics |
| Samanyolu Haber | 1.7× | Movies & TV |
| Viator | 2.37× | Travel & Leisure |
| Huck (magazine) | 3.54× | Internet & Social Media |
| Phil Campbell (musician) | 1.83× | Music & Radio |
| The Hunt (2012 film) | 1.55× | Movies & TV |
| Hakone, Kanagawa | 2.23× | Travel & Leisure |
| Theocracy | 3.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.45 |
| Indulgence | JOY | 1.34 |
| Pet Ownership | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 6.1% |
| Switzerland | 5.0% |
See Astrowoche audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Astrowoche have in Germany?
Astrowoche has an estimated audience of 2,123,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astrowoche fans?
55.3% of Astrowoche fans are female, 44.7% are male, with an average age of 40.0 years.
Which brands do Astrowoche fans like most?
Astrowoche fans show strongest brand affinity for Stradivarius (1.83×), Škoda Kodiaq (1.83×), and Israel (1.63×) over the country average.
Where do Astrowoche fans live in Germany?
Astrowoche fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,273), Bayern (reach 456,934), and Baden-Württemberg (reach 348,919). These three regions account for the largest share of the active audience.
What other brands do Astrowoche fans also like?
Beyond Astrowoche itself, the audience over-indexes on Škoda Kodiaq (1.83×), Israel (1.63×), KLIX (AM) (1.68×), and Esra Erol (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astrowoche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.