Neurexan Audience in Germany
Neurexan has an estimated audience of 1,220,092 people in Germany. 70.8% are female, 29.2% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Kieser Training, KLIX (AM), Israel.
The average Neurexan fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Kieser Training, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Neurexan audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Neurexan fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 41.9 |
| Estimated audience size | 1,220,092 |
Audience persona
The typical Neurexan fan in Germany is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 317,299 | 1.19× |
| Bayern | 188,130 | 0.96× |
| Baden-Württemberg | 152,959 | 0.92× |
| Niedersachsen | 134,338 | 1.13× |
| Hessen | 93,627 | 1.01× |
| Sachsen | 64,659 | 1.08× |
| Rheinland-Pfalz | 64,115 | 1.05× |
| Berlin | 44,620 | 0.82× |
| Schleswig-Holstein | 43,163 | 0.99× |
| Brandenburg | 37,194 | 0.98× |
| Thüringen | 33,835 | 1.09× |
| Sachsen-Anhalt | 30,172 | 0.95× |
| Hamburg | 26,792 | 0.97× |
| Mecklenburg-Vorpommern | 23,646 | 1.02× |
| Saarland | 15,845 | 1.06× |
| Bremen | 8,245 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Goes | 1.6× | Travel & Leisure |
| Kieser Training | 5.66× | Sports |
| KLIX (AM) | 3.18× | Music & Radio |
| Israel | 2.44× | Travel & Leisure |
| Samanyolu Haber | 5.23× | Movies & TV |
| Progressive rock | 1.65× | Music & Radio |
| Home Delivery | 2.78× | Food & Beverages |
| Scratching post | 5.35× | Pets & Animals |
| Mothercare | 1.77× | Kids & Family |
| Hormones: The Series | 7.73× | Movies & TV |
| Brunello Cucinelli | 4.05× | Fashion & Accessoires |
| Jack White | 1.6× | Movies & TV |
| Time (magazine) | 1.51× | News |
| Kendra Scott | 8.86× | Fashion & Accessoires |
| Este, Veneto | 1.65× | Travel & Leisure |
| Eco Friendly Living | 2.4× | Home & Garden |
| Knoll (company) | 5.4× | Home & Garden |
| Solo climbing | 2.19× | Sports |
| Emperor Entertainment Group | 2.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Healthy Lifestyle | BALANCE | 1.75 |
| Pet Ownership | JOY | 1.54 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sports Activity | POWER | 1.47 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.3% |
| Chile | 17.9% |
| Brazil | 8.4% |
See Neurexan audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Neurexan have in Germany?
Neurexan has an estimated audience of 1,220,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neurexan fans?
70.8% of Neurexan fans are female, 29.2% are male, with an average age of 41.9 years.
Which brands do Neurexan fans like most?
Neurexan fans show strongest brand affinity for Rossmann (1.53×), Goes (1.6×), and Kieser Training (5.66×) over the country average.
Where do Neurexan fans live in Germany?
Neurexan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 317,299), Bayern (reach 188,130), and Baden-Württemberg (reach 152,959). These three regions account for the largest share of the active audience.
What other brands do Neurexan fans also like?
Beyond Neurexan itself, the audience over-indexes on Goes (1.6×), Kieser Training (5.66×), KLIX (AM) (3.18×), and Israel (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neurexan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.