A data profile of the people who buy, follow and care about Burnout (psychology) in Germany — modelled from more than twelve digital signal sources. Burnout (psychology) has an estimated audience of 554,713 people in Germany.
Burnout (psychology) has an estimated audience of 554,713 people in Germany. 73.9% are female, 26.1% are male, average age 43.4. Top brand affinities: Neurexan, Therapy, Stress (biology), Bild, Obi (store).
Top brand affinities include Neurexan, Therapy, Stress (biology), with strongest over-indexing on Neurexan (10× the country average).
Demographically, the Burnout (psychology) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Burnout (psychology) fan in Germany is more female, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Neurexan.
The key figures that characterise the Burnout (psychology) profile in Germany.
73.9% are female, 26.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 43.4 |
| Estimated audience size | 554,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 27% | |
| 40-49 | 34% | |
| 50+ | 19% |
of the worldwide Burnout (psychology) audience comes from Germany.
| Country | Share |
|---|---|
| France | 20.0% |
| Germany | 17.5% |
| Netherlands | 13.1% |
The strongest cross-interests of the Burnout (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neurexan | Health | 10.00× | ||
| 02 | Ayurveda | Health | 6.07× | ||
| 03 | Web conferencing | Technology & Electronics | 4.42× | ||
| 04 | Mentorship | Kids & Family | 4.09× | ||
| 05 | Therapy | Health | 3.55× | ||
| 06 | Supernaturals | Health | 3.39× | ||
| 07 | Know-how | Business & Career | 3.25× | ||
| 08 | Soul | Health | 3.24× | ||
| 09 | Low-carbohydrate diet | Food & Beverages | 3.23× | ||
| 10 | Self-knowledge (psychology) | Health | 3.16× | ||
| 11 | Adult education | Business & Career | 3.09× | ||
| 12 | Der Tagesspiegel | News | 2.94× | ||
| 13 | Stress (biology) | Health | 2.87× | ||
| 14 | Wellness (alternative medicine) | Health | 2.57× | ||
| 15 | Self-awareness | Health | 2.50× | ||
| 16 | FOCUS Online | News | 2.30× | ||
| 17 | Training | Sports | 1.93× | ||
| 18 | Obi (store) | Shopping | 1.79× | ||
| 19 | Bild | News | 1.74× | ||
| 20 | Garden | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Mindfulness | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Burnout (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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