Rascasse Audience Intelligence

Spiritualism Audience in Germany

A data profile of the people who buy, follow and care about Spiritualism in Germany — modelled from more than twelve digital signal sources. Spiritualism has an estimated audience of 238,877 people in Germany.

#6870among Topic in Germany#564in Health

The average Spiritualism fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Traditional medicine, Cameron Diaz, Buddhism, with strongest over-indexing on Traditional medicine (38× the country average).

Demographically, the Spiritualism audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spiritualism fan in Germany is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Traditional medicine.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiritualism profile in Germany.

Audience size
239K
in Germany
Gender
73.1%♀
26.9% male
Age
41.4
average years
Country rank
#20268
Topic in Germany
Fig. 01

Search interest · 12-month trend

+250%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spiritualism fans

73.1% are female, 26.9% are male, average age 41.4.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Spiritualism audience in Germany
MetricValue
Female73.1%
Male26.9%
Average age41.4
Estimated audience size238,877
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Spiritualism audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3922%
40-4928%
50+21%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Spiritualism audience comes from Germany.

Worldwide audience distribution share by country for Spiritualism
CountryShare
Brazil20.5%
United States17.7%
United Kingdom15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiritualism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spiritualism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.50×
02Saarland~4K1.33×
03Thüringen~7K1.10×
04Mecklenburg-Vorpommern~5K1.08×
05Sachsen-Anhalt~6K1.05×
06Schleswig-Holstein~9K1.01×
07Brandenburg~7K0.97×
08Hamburg~5K0.92×
09Niedersachsen~20K0.90×
10Rheinland-Pfalz~10K0.87×
11Sachsen~10K0.87×
12Bayern~30K0.84×
13Berlin~9K0.83×
14Baden-Württemberg~30K0.79×
15Hessen~10K0.79×
16Nordrhein-Westfalen~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Spiritualism, Germany
0.76×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiritualism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiritualism audience
#·InterestCategoryAffinity×
01Traditional medicineHealth38.00×
02Once upon a timeMovies & TV20.00×
03Brenda SongFashion & Accessoires20.00×
04Cameron DiazMovies & TV15.50×
05Zentrum der GesundheitHealth15.01×
06HeilpraktikerHealth14.11×
07ClairvoyancePolitics & Society13.41×
08Crystal healingHealth11.28×
09BuddhismHealth10.78×
10AyurvedaHealth10.40×
11HerbalismHealth9.25×
12Wine cellarFood & Beverages8.49×
13Non-alcoholic beverageFood & Beverages7.93×
14Sparkling wineFood & Beverages7.49×
15Dua LipaMusic & Radio7.00×
16Alternative medicineBusiness & Career5.92×
17TraditionPolitics & Society4.02×
18Self-awarenessHealth3.11×
19EnergyHome & Garden2.86×
20TagesschauMovies & TV2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiritualism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiritualism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.54×
SpiritualityBALANCE3.54×
IndividualismJOY2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiritualism audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
DIY MentalityTHRILL0.83×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spiritualism have in Germany?

Spiritualism has an estimated audience of 238,877 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spiritualism fans?

73.1% of Spiritualism fans are female, 26.9% are male, with an average age of 41.4 years.

03

Which brands do Spiritualism fans like most?

Spiritualism fans show strongest brand affinity for Traditional medicine (38×), Cameron Diaz (15.5×), and Buddhism (10.78×) over the country average.

04

Where do Spiritualism fans live in Germany?

Spiritualism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Spiritualism fans also like?

Beyond Spiritualism itself, the audience over-indexes on Cameron Diaz (15.5×), Buddhism (10.78×), Tagesschau (2.82×), and Sparkling wine (7.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Spiritualism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spiritualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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