Rascasse Audience Intelligence

Spiritualism Audience in United States

A data profile of the people who buy, follow and care about Spiritualism in United States — modelled from more than twelve digital signal sources. Spiritualism has an estimated audience of 1,728,806 people in United States.

#6813among Topic in United States#541in Health

The average Spiritualism fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Traditional Chinese medicine, Microwave oven, with strongest over-indexing on Britney Spears (3.57× the country average).

Demographically, the Spiritualism audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spiritualism fan in United States is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiritualism profile in United States.

Audience size
1.7M
in United States
Gender
74.6%♀
25.4% male
Age
37.1
average years
Country rank
#15938
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spiritualism fans

74.6% are female, 25.4% are male, average age 37.1.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Spiritualism audience in United States
MetricValue
Female74.6%
Male25.4%
Average age37.1
Estimated audience size1,728,806
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Spiritualism audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4920%
50+18%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Spiritualism audience comes from United States.

Worldwide audience distribution share by country for Spiritualism
CountryShare
Brazil20.5%
United States17.7%
United Kingdom15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiritualism audience in United States is strongest.

Fig. 05

Top regions by affinity

Spiritualism fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.30×
02Ohio~70K1.26×
03Maine~8K1.25×
04New York~100K1.15×
05Louisiana~30K1.15×
06Tennessee~40K1.14×
07Oregon~20K1.11×
08Connecticut~20K1.08×
09Georgia~60K1.07×
10Alabama~30K1.07×
11Kentucky~20K1.07×
12Indiana~30K1.05×
13Missouri~30K1.05×
14Arizona~40K1.04×
15Washington~40K1.04×
16Florida~100K1.03×
17Maryland~30K1.03×
18Oklahoma~20K1.03×
19West Virginia~8K1.03×
20Vermont~3K1.03×
21Pennsylvania~60K1.02×
22North Carolina~50K1.02×
23New Hampshire~7K1.02×
24Alaska~4K1.02×
25Rhode Island~6K1.01×
26Illinois~60K1.00×
27Michigan~50K1.00×
28Arkansas~10K1.00×
29Mississippi~10K1.00×
30Kansas~10K0.99×
31Virginia~40K0.98×
32South Carolina~30K0.98×
33Utah~20K0.98×
34New Mexico~8K0.98×
35Idaho~8K0.96×
36Washington, District of Columbia~5K0.95×
37Montana~5K0.95×
38South Dakota~4K0.95×
39North Dakota~3K0.95×
40Hawaii~7K0.93×
41California~200K0.92×
42Wisconsin~20K0.92×
43Nevada~20K0.92×
44Delaware~4K0.91×
45Minnesota~20K0.90×
46Iowa~10K0.90×
47Colorado~20K0.89×
48Nebraska~8K0.89×
49Texas~100K0.86×
50New Jersey~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Spiritualism, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiritualism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiritualism audience
#·InterestCategoryAffinity×
01Traditional Chinese medicineBusiness & Career10.68×
02Berlin WallTravel & Leisure6.39×
03BuddhismHealth5.71×
04HinduismPolitics & Society5.06×
05Web serverTechnology & Electronics4.64×
06Non-alcoholic beverageFood & Beverages4.38×
07Microwave ovenHome & Garden3.74×
08BohemianismFashion & Accessoires3.63×
09Mineral waterFood & Beverages3.60×
10Britney SpearsMusic & Radio3.57×
11HerbalismHealth3.04×
12Self-awarenessHealth2.77×
13Sustainable energyHome & Garden2.69×
14Renewable energyBusiness & Career2.62×
15PhilanthropyArts & Culture2.33×
16TraditionPolitics & Society2.24×
17Charitable organizationPolitics & Society2.24×
18PharmacyBusiness & Career2.20×
19Nonprofit organizationPolitics & Society1.77×
20Organic foodFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiritualism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiritualism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.59×
Community OrientationOPEN2.44×
SpiritualityBALANCE2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiritualism audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Early Adopter MentalityPOWER0.90×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spiritualism have in United States?

Spiritualism has an estimated audience of 1,728,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spiritualism fans?

74.6% of Spiritualism fans are female, 25.4% are male, with an average age of 37.1 years.

03

Which brands do Spiritualism fans like most?

Spiritualism fans show strongest brand affinity for Britney Spears (3.57×), Traditional Chinese medicine (10.68×), and Microwave oven (3.74×) over the country average.

04

Where do Spiritualism fans live in United States?

Spiritualism fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spiritualism fans also like?

Beyond Spiritualism itself, the audience over-indexes on Traditional Chinese medicine (10.68×), Microwave oven (3.74×), Non-alcoholic beverage (4.38×), and Buddhism (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Spiritualism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spiritualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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