Dark matter Audience in United States

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Dark matter has an estimated audience of 1,189,487 people in United States. 43.3% are female, 56.7% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Nationality, Home construction, Elsword, Minnesota, Justice.

The average Dark matter fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Home construction, Elsword, with strongest over-indexing on Nationality (9.64× the country average). Demographically, the Dark matter audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dark matter fans

Demographic split for Dark matter audience in United States
MetricValue
Female43.3%
Male56.7%
Average age35.7
Estimated audience size1,189,487

Audience persona

The typical Dark matter fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Dark matter in United States
RegionReachAffinity
California171,4641.31×
Texas128,6471.26×
New York88,0811.33×
Florida85,7111.06×
Illinois59,8081.51×
Pennsylvania39,7160.99×
Georgia38,2901.04×
North Carolina37,6561.05×
Washington34,6571.45×
Ohio34,5030.94×
New Jersey34,4021.14×
Virginia31,7291.1×
Massachusetts30,3621.3×
Michigan28,8860.93×
Arizona24,7681.02×
Colorado24,0021.28×
Tennessee23,9701×
Maryland22,2771.09×
Indiana18,6980.86×
Missouri17,6600.92×
Oregon17,2901.27×
Minnesota16,8740.99×
South Carolina16,1510.9×
Wisconsin15,8300.88×
Connecticut13,5191.13×
Louisiana13,0020.85×
Kentucky12,5040.84×
Utah12,1921.14×
Alabama11,5110.69×
Oklahoma11,3770.86×
Nevada11,3020.98×
New Mexico10,6951.79×
Kansas8,3100.89×
Arkansas8,0000.82×
Iowa7,4410.76×
Mississippi6,2080.63×
Idaho5,5000.92×
New Hampshire5,0401.08×
Washington, District of Columbia4,7781.34×
Hawaii4,5650.89×
Nebraska4,5430.76×
Maine4,0630.95×
West Virginia3,9070.71×
Rhode Island3,5790.95×
Delaware2,9340.89×
Montana2,8460.86×
Alaska2,0700.81×
Vermont1,8740.9×
South Dakota1,7680.64×
North Dakota1,5080.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark matter audience
BrandAffinityCategory
Nationality9.64×Politics & Society
Home construction3.08×Home & Garden
Elsword23.3×Games
Minnesota2.4×Travel & Leisure
Justice3.08×Politics & Society
JTV (Indonesia)5.05×
Buying and Selling Real Estate7.16×Home & Garden
Penn & Teller7.37×Movies & TV
EShakti8.55×Shopping
Erie County, New York6.24×Travel & Leisure
Nebraska1.74×Travel & Leisure
Dental hygienist4.1×Health
South Yorkshire8.21×Travel & Leisure
Mackenzie Foy4.37×Fashion & Accessoires
Magazine (band)3.61×Music & Radio
Buying a House3.88×Home & Garden
nbc chicago2.84×Movies & TV
James Madison University6.43×Business & Career
Mad About You6.26×Movies & TV
Panama1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark matter audience
TraitClusterScore
PatriotismCONSERVATISM2.28
Urban LifestyleOPEN2.09
ExtroversionTHRILL1.98
TraditionCONSERVATISM1.88
MindfulnessBALANCE1.87
Early Adopter MentalityPOWER1.81

Worldwide distribution

Worldwide audience distribution share by country for Dark matter
CountryShare
United States19.9%
Germany16.5%
Brazil5.7%

See Dark matter audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Dark matter have in United States?

Dark matter has an estimated audience of 1,189,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark matter fans?

43.3% of Dark matter fans are female, 56.7% are male, with an average age of 35.7 years.

Which brands do Dark matter fans like most?

Dark matter fans show strongest brand affinity for Nationality (9.64×), Home construction (3.08×), and Elsword (23.3×) over the country average.

Where do Dark matter fans live in United States?

Dark matter fans in United States are most concentrated in California (reach 171,464), Texas (reach 128,647), and New York (reach 88,081). These three regions account for the largest share of the active audience.

What other brands do Dark matter fans also like?

Beyond Dark matter itself, the audience over-indexes on Home construction (3.08×), Elsword (23.3×), Minnesota (2.4×), and Justice (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.