Rascasse Audience Intelligence

Dark matter Audience in United States

A data profile of the people who buy, follow and care about Dark matter in United States — modelled from more than twelve digital signal sources. Dark matter has an estimated audience of 1,188,096 people in United States.

#401among TV series in United States#1527among Movie / TV Show / Series in United States#3673in Movies & TV

The average Dark matter fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kristen Bell, Web server, Berlin Wall, with strongest over-indexing on Kristen Bell (25.07× the country average).

Demographically, the Dark matter audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dark matter fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Kristen Bell.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dark matter profile in United States.

Audience size
1.2M
in United States
Gender
43.3%♀
56.7% male
Age
35.7
average years
Country rank
#21023
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dark matter viewers

43.3% are female, 56.7% are male, average age 35.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Dark matter audience in United States
MetricValue
Female43.3%
Male56.7%
Average age35.7
Estimated audience size1,188,096
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Dark matter audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Dark matter audience comes from United States.

Worldwide audience distribution share by country for Dark matter
CountryShare
Germany21.1%
United States15.5%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dark matter audience in United States is strongest.

Fig. 05

Top regions by affinity

Dark matter fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K2.38×
02Illinois~60K1.44×
03Washington~30K1.34×
04Texas~100K1.26×
05Oregon~20K1.26×
06Washington, District of Columbia~4K1.26×
07Colorado~20K1.22×
08Massachusetts~30K1.20×
09California~200K1.19×
10New York~80K1.19×
11Utah~10K1.17×
12Connecticut~10K1.07×
13New Hampshire~5K1.06×
14New Jersey~30K1.05×
15Virginia~30K1.04×
16Arizona~30K1.04×
17Maryland~20K1.03×
18Florida~80K0.99×
19Idaho~6K0.99×
20North Carolina~40K0.98×
21Maine~4K0.98×
22Georgia~40K0.97×
23Montana~3K0.97×
24Pennsylvania~40K0.96×
25Tennessee~20K0.96×
26Minnesota~20K0.96×
27Rhode Island~4K0.96×
28Alaska~2K0.95×
29Vermont~2K0.95×
30Nevada~10K0.94×
31Missouri~20K0.91×
32Ohio~30K0.90×
33Michigan~30K0.90×
34Oklahoma~10K0.90×
35Kansas~8K0.90×
36Hawaii~5K0.90×
37Delaware~3K0.90×
38Wisconsin~20K0.88×
39Alabama~10K0.87×
40South Dakota~2K0.87×
41South Carolina~20K0.86×
42Indiana~20K0.85×
43Louisiana~10K0.85×
44Kentucky~10K0.84×
45Arkansas~8K0.84×
46Nebraska~5K0.81×
47Iowa~8K0.80×
48West Virginia~4K0.79×
49North Dakota~2K0.76×
50Mississippi~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Dark matter, United States
0.70×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dark matter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dark matter audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports47.73×
02Kristen BellMovies & TV25.07×
03Search for extraterrestrial intelligencePolitics & Society18.10×
04Extrasensory perceptionHealth14.71×
05Humanoid robotTechnology & Electronics13.70×
06Web serverTechnology & Electronics11.91×
07Lyric poetryLiterature11.22×
08Berlin WallTravel & Leisure10.43×
09BoJack HorsemanMovies & TV9.02×
10Karl MarxLiterature8.47×
11ImprovisationMusic & Radio6.83×
12AMC (TV channel)Movies & TV5.63×
13Tom HardyMovies & TV5.57×
14Non-alcoholic beverageFood & Beverages5.32×
15Chat roomInternet & Social Media5.11×
16Pittsburgh PiratesSports4.30×
17Milwaukee BrewersSports3.86×
18Detroit TigersSports3.61×
19Britney SpearsMusic & Radio2.90×
20Online newspaperNews2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dark matter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dark matter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
IndividualismJOY2.10×
Early Adopter MentalityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dark matter audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Social Media UsageJOY0.50×
Design AffinityPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dark matter have in United States?

Dark matter has an estimated audience of 1,188,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dark matter viewers?

43.3% of Dark matter fans are female, 56.7% are male, with an average age of 35.7 years.

03

Which brands do Dark matter fans like most?

Dark matter fans show strongest brand affinity for Kristen Bell (25.07×), Web server (11.91×), and Berlin Wall (10.43×) over the country average.

04

Where do Dark matter fans live in United States?

Dark matter fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dark matter fans also like?

Beyond Dark matter itself, the audience over-indexes on Web server (11.91×), Berlin Wall (10.43×), Non-alcoholic beverage (5.32×), and AMC (TV channel) (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Dark matter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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