Mocktail Audience in Germany
Mocktail has an estimated audience of 253,168 people in Germany. 58.3% are female, 41.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Unique Gifts, Progressive rock, Birthday Gifts, Stradivarius.
The average Mocktail fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Unique Gifts, Progressive rock, with strongest over-indexing on Artistic inspiration (1.6× the country average). Demographically, the Mocktail audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Mocktail fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 39.3 |
| Estimated audience size | 253,168 |
Audience persona
The typical Mocktail fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,877 | 1.19× |
| Bayern | 43,243 | 1.06× |
| Baden-Württemberg | 35,800 | 1.04× |
| Niedersachsen | 26,081 | 1.06× |
| Hessen | 23,709 | 1.23× |
| Berlin | 13,909 | 1.23× |
| Sachsen | 13,518 | 1.09× |
| Rheinland-Pfalz | 13,027 | 1.03× |
| Schleswig-Holstein | 9,112 | 1× |
| Hamburg | 7,899 | 1.38× |
| Brandenburg | 6,805 | 0.87× |
| Thüringen | 5,667 | 0.88× |
| Sachsen-Anhalt | 5,435 | 0.83× |
| Saarland | 2,411 | 0.78× |
| Mecklenburg-Vorpommern | 2,136 | 0.44× |
| Bremen | 1,957 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.6× | Arts & Culture |
| Unique Gifts | 1.68× | Shopping |
| Progressive rock | 1.85× | Music & Radio |
| Birthday Gifts | 1.9× | Kids & Family |
| Stradivarius | 1.69× | Shopping |
| Socialist Federal Republic of Yugoslavia | 4.48× | Politics & Society |
| Mothercare | 1.89× | Kids & Family |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Este, Veneto | 2.03× | Travel & Leisure |
| Sixx | 2.06× | Movies & TV |
| Eco Friendly Living | 2.4× | Home & Garden |
| Information sensitivity | 3.14× | Technology & Electronics |
| Loincloth | 1.54× | Fashion & Accessoires |
| Bank account | 1.53× | Business & Career |
| Châtel, Haute-Savoie | 17.88× | Travel & Leisure |
| Oliver Kahn | 1.62× | Sports |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Cachorro | 1.51× | Pets & Animals |
| Keeper (password manager) | 1.66× | Technology & Electronics |
| New Era (Namibia) | 1.65× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.73 |
| Convenience Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.42 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 10.4% |
| Germany | 6.2% |
See Mocktail audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mocktail have in Germany?
Mocktail has an estimated audience of 253,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mocktail fans?
58.3% of Mocktail fans are female, 41.7% are male, with an average age of 39.3 years.
Which brands do Mocktail fans like most?
Mocktail fans show strongest brand affinity for Artistic inspiration (1.6×), Unique Gifts (1.68×), and Progressive rock (1.85×) over the country average.
Where do Mocktail fans live in Germany?
Mocktail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,877), Bayern (reach 43,243), and Baden-Württemberg (reach 35,800). These three regions account for the largest share of the active audience.
What other brands do Mocktail fans also like?
Beyond Mocktail itself, the audience over-indexes on Unique Gifts (1.68×), Progressive rock (1.85×), Birthday Gifts (1.9×), and Stradivarius (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.