Rascasse Audience Intelligence

Mocktail Audience in Germany

A data profile of the people who buy, follow and care about Mocktail in Germany — modelled from more than twelve digital signal sources. Mocktail has an estimated audience of 271,354 people in Germany.

#6498among Topic in Germany#903in Food & Beverages

The average Mocktail fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Smoothie, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (29.59× the country average).

Demographically, the Mocktail audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mocktail fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mocktail profile in Germany.

Audience size
271K
in Germany
Gender
60.4%♀
39.6% male
Age
39.5
average years
Country rank
#18655
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mocktail fans

60.4% are female, 39.6% are male, average age 39.5.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Mocktail audience in Germany
MetricValue
Female60.4%
Male39.6%
Average age39.5
Estimated audience size271,354
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Mocktail audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Mocktail audience comes from Germany.

Worldwide audience distribution share by country for Mocktail
CountryShare
United States27.6%
India10.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mocktail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mocktail fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.29×
02Hessen~20K1.15×
03Berlin~10K1.14×
04Nordrhein-Westfalen~60K1.11×
05Sachsen~10K1.08×
06Bayern~40K1.04×
07Schleswig-Holstein~10K1.04×
08Niedersachsen~30K1.03×
09Baden-Württemberg~40K1.02×
10Rheinland-Pfalz~10K1.02×
11Thüringen~6K0.93×
12Bremen~2K0.93×
13Brandenburg~8K0.92×
14Sachsen-Anhalt~6K0.89×
15Saarland~3K0.86×
16Mecklenburg-Vorpommern~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Mocktail, Germany
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mocktail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mocktail audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages29.59×
02HerbalismHealth6.06×
03SmoothieFood & Beverages6.00×
04EthiopiaTravel & Leisure3.56×
05Mineral waterFood & Beverages3.53×
06BiochemistryBusiness & Career3.18×
07CocktailFood & Beverages2.48×
08RefrigeratorHome & Garden2.43×
09Distilled beverageFood & Beverages1.87×
10Shih TzuPets & Animals1.85×
11BeaglePets & Animals1.83×
12High schoolBusiness & Career1.83×
13French BulldogPets & Animals1.81×
14Siberian HuskyPets & Animals1.80×
15Chihuahua (dog)Pets & Animals1.76×
16Labrador RetrieverPets & Animals1.74×
17DessertsFood & Beverages1.58×
18BarsTravel & Leisure1.58×
19Wetter.comHome & Garden1.58×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mocktail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mocktail audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Convenience OrientationPREMIUM1.48×
Healthy LifestyleBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mocktail audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Price SensitivityPREMIUM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mocktail have in Germany?

Mocktail has an estimated audience of 271,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mocktail fans?

60.4% of Mocktail fans are female, 39.6% are male, with an average age of 39.5 years.

03

Which brands do Mocktail fans like most?

Mocktail fans show strongest brand affinity for Non-alcoholic beverage (29.59×), Smoothie (6×), and Tagesschau (1.52×) over the country average.

04

Where do Mocktail fans live in Germany?

Mocktail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mocktail fans also like?

Beyond Mocktail itself, the audience over-indexes on Smoothie (6×), Tagesschau (1.52×), Herbalism (6.06×), and Cocktail (2.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Mocktail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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