Mocktail Audience in United States
Mocktail has an estimated audience of 1,210,199 people in United States. 59.3% are female, 40.7% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Elsword, Nationality, Goop, Governor of Michigan, Kansas.
The average Mocktail fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Nationality, Goop, with strongest over-indexing on Elsword (19.26× the country average). Demographically, the Mocktail audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Mocktail fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.9 |
| Estimated audience size | 1,210,199 |
Audience persona
The typical Mocktail fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 139,789 | 1.05× |
| Texas | 114,807 | 1.1× |
| New York | 87,228 | 1.29× |
| Florida | 82,683 | 1.01× |
| Illinois | 44,223 | 1.1× |
| Pennsylvania | 41,806 | 1.03× |
| Georgia | 41,593 | 1.12× |
| North Carolina | 37,274 | 1.02× |
| New Jersey | 34,039 | 1.11× |
| Michigan | 33,909 | 1.07× |
| Ohio | 33,075 | 0.89× |
| Virginia | 31,503 | 1.07× |
| Massachusetts | 26,800 | 1.12× |
| Washington | 25,739 | 1.06× |
| Maryland | 24,628 | 1.18× |
| Arizona | 23,255 | 0.94× |
| Tennessee | 22,703 | 0.94× |
| Colorado | 20,281 | 1.06× |
| Wisconsin | 19,846 | 1.09× |
| Missouri | 19,411 | 1× |
| Indiana | 19,190 | 0.87× |
| Minnesota | 18,168 | 1.05× |
| South Carolina | 17,726 | 0.97× |
| Louisiana | 15,957 | 1.02× |
| Oregon | 15,311 | 1.1× |
| Connecticut | 13,386 | 1.1× |
| Alabama | 13,165 | 0.78× |
| Nevada | 11,687 | 1× |
| Kentucky | 11,605 | 0.76× |
| Oklahoma | 10,942 | 0.81× |
| Iowa | 9,704 | 0.97× |
| Utah | 9,531 | 0.88× |
| Kansas | 8,836 | 0.93× |
| Mississippi | 8,065 | 0.81× |
| Arkansas | 7,773 | 0.78× |
| Nebraska | 6,117 | 1.01× |
| Hawaii | 5,945 | 1.14× |
| Idaho | 5,871 | 0.97× |
| New Mexico | 5,427 | 0.89× |
| Washington, District of Columbia | 5,230 | 1.44× |
| New Hampshire | 5,058 | 1.06× |
| Maine | 4,679 | 1.08× |
| Rhode Island | 4,453 | 1.16× |
| West Virginia | 3,439 | 0.61× |
| Delaware | 3,363 | 1.01× |
| Montana | 3,112 | 0.93× |
| Alaska | 2,775 | 1.07× |
| South Dakota | 2,655 | 0.95× |
| North Dakota | 2,084 | 0.84× |
| Vermont | 2,041 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.26× | Games |
| Nationality | 1.67× | Politics & Society |
| Goop | 4.16× | Internet & Social Media |
| Governor of Michigan | 5.25× | Politics & Society |
| Kansas | 1.77× | Travel & Leisure |
| Regional styles of Mexican music | 1.9× | Music & Radio |
| Bank account | 1.63× | Business & Career |
| Mathcore | 5.2× | Music & Radio |
| Mothercare | 2.01× | Kids & Family |
| Grinch | 2.36× | Movies & TV |
| Vocal harmony | 2.5× | Music & Radio |
| Historic site | 2.29× | Arts & Culture |
| headspace | 4.89× | Health |
| Wok | 3.42× | Food & Beverages |
| JDSU | 1.58× | Business & Career |
| Grace Slick | 4.29× | Music & Radio |
| Hibachi | 3.83× | Food & Beverages |
| Fairy godmother | 3.55× | Literature |
| Google Home | 3.06× | Technology & Electronics |
| Cherish (group) | 4.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.61 |
| Indulgence | JOY | 1.48 |
| Extroversion | THRILL | 1.35 |
| Design Affinity | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 10.4% |
| Germany | 6.2% |
See Mocktail audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mocktail have in United States?
Mocktail has an estimated audience of 1,210,199 people in United States, concentrated in California and Texas.
What is the gender split and age of Mocktail fans?
59.3% of Mocktail fans are female, 40.7% are male, with an average age of 40.9 years.
Which brands do Mocktail fans like most?
Mocktail fans show strongest brand affinity for Elsword (19.26×), Nationality (1.67×), and Goop (4.16×) over the country average.
Where do Mocktail fans live in United States?
Mocktail fans in United States are most concentrated in California (reach 139,789), Texas (reach 114,807), and New York (reach 87,228). These three regions account for the largest share of the active audience.
What other brands do Mocktail fans also like?
Beyond Mocktail itself, the audience over-indexes on Nationality (1.67×), Goop (4.16×), Governor of Michigan (5.25×), and Kansas (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.