Rascasse Audience Intelligence

Mocktail Audience in United States

A data profile of the people who buy, follow and care about Mocktail in United States — modelled from more than twelve digital signal sources. Mocktail has an estimated audience of 1,121,425 people in United States.

#8278among Topic in United States#1241in Food & Beverages

The average Mocktail fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Non-alcoholic beverage, Smoothie, Cocktail, with strongest over-indexing on Non-alcoholic beverage (10.68× the country average).

Demographically, the Mocktail audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mocktail fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mocktail profile in United States.

Audience size
1.1M
in United States
Gender
61.7%♀
38.3% male
Age
41.0
average years
Country rank
#21884
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mocktail fans

61.7% are female, 38.3% are male, average age 41.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Mocktail audience in United States
MetricValue
Female61.7%
Male38.3%
Average age41.0
Estimated audience size1,121,425
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Mocktail audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Mocktail audience comes from United States.

Worldwide audience distribution share by country for Mocktail
CountryShare
United States27.6%
India10.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mocktail audience in United States is strongest.

Fig. 05

Top regions by affinity

Mocktail fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.21×
02Washington, District of Columbia~4K1.13×
03Hawaii~6K1.12×
04Maryland~20K1.11×
05Maine~5K1.11×
06Alaska~3K1.11×
07Wisconsin~20K1.10×
08Rhode Island~4K1.10×
09Georgia~40K1.06×
10Minnesota~20K1.06×
11Connecticut~10K1.06×
12Michigan~30K1.05×
13New Jersey~30K1.05×
14New Hampshire~5K1.05×
15Delaware~4K1.05×
16South Dakota~3K1.05×
17Texas~100K1.04×
18Pennsylvania~40K1.04×
19Massachusetts~20K1.03×
20Colorado~20K1.03×
21Nebraska~6K1.03×
22Illinois~40K1.02×
23North Carolina~40K1.02×
24Louisiana~20K1.02×
25Vermont~2K1.02×
26Virginia~30K1.01×
27Missouri~20K1.01×
28Iowa~10K1.01×
29Nevada~10K1.00×
30Montana~3K1.00×
31California~100K0.99×
32Florida~80K0.99×
33Idaho~6K0.99×
34North Dakota~2K0.99×
35South Carolina~20K0.98×
36Oregon~10K0.97×
37Kansas~9K0.97×
38New Mexico~6K0.97×
39Washington~20K0.95×
40Arizona~20K0.92×
41Tennessee~20K0.92×
42Mississippi~9K0.91×
43Indiana~20K0.89×
44Ohio~30K0.88×
45Alabama~10K0.87×
46Utah~9K0.87×
47Arkansas~9K0.87×
48Kentucky~10K0.86×
49Oklahoma~10K0.84×
50West Virginia~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Mocktail, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mocktail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mocktail audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages10.68×
02SmoothieFood & Beverages4.61×
03Apple cider vinegarFood & Beverages2.91×
04Mineral waterFood & Beverages2.73×
05CappuccinoFood & Beverages2.65×
06Web serverTechnology & Electronics2.50×
07VinegarFood & Beverages2.44×
08CocktailFood & Beverages2.26×
09Microwave ovenHome & Garden2.26×
10EspressoFood & Beverages1.97×
11Wine tastingFood & Beverages1.94×
12PastryFood & Beverages1.79×
13Fast casual restaurantsFood & Beverages1.74×
14Street foodFood & Beverages1.70×
15Trader Joe'sShopping1.69×
16InnovationBusiness & Career1.58×
17PhilanthropyArts & Culture1.58×
18Britney SpearsMusic & Radio1.56×
19Discount storesShopping1.52×
20MilkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mocktail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mocktail audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Convenience OrientationPREMIUM1.33×
Healthy LifestyleBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mocktail audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mocktail have in United States?

Mocktail has an estimated audience of 1,121,425 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mocktail fans?

61.7% of Mocktail fans are female, 38.3% are male, with an average age of 41.0 years.

03

Which brands do Mocktail fans like most?

Mocktail fans show strongest brand affinity for Non-alcoholic beverage (10.68×), Smoothie (4.61×), and Cocktail (2.26×) over the country average.

04

Where do Mocktail fans live in United States?

Mocktail fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mocktail fans also like?

Beyond Mocktail itself, the audience over-indexes on Smoothie (4.61×), Cocktail (2.26×), Trader Joe's (1.69×), and Microwave oven (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Mocktail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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