Rascasse Audience Intelligence

Homestay Target Market in United States

A data profile of the people who buy, follow and care about Homestay in United States — modelled from more than twelve digital signal sources. Homestay has an estimated audience of 1,019,915 people in United States.

#2383among Brand in United States#1750in Travel & Leisure

The average Homestay fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Google Flights, Andouille, Home exchange, with strongest over-indexing on Google Flights (13.47× the country average).

Demographically, the Homestay audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homestay fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homestay profile in United States.

Audience size
1M
in United States
Gender
64.2%♀
35.8% male
Age
42.6
average years
Country rank
#23358
Brand in United States
Fig. 01

Search interest · 12-month trend

+469%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Homestay

64.2% are female, 35.8% are male, average age 42.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Homestay audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.6
Estimated audience size1,019,915
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Homestay audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Homestay audience comes from United States.

Worldwide audience distribution share by country for Homestay
CountryShare
Malaysia12.5%
Vietnam12.3%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homestay audience in United States is strongest.

Fig. 05

Top regions by affinity

Homestay customers by region in United States
#RegionReachAffinity×
01Wyoming~9K6.24×
02Ohio~100K3.73×
03Tennessee~60K3.28×
04Kansas~10K1.93×
05California~200K1.92×
06New York~90K1.74×
07Colorado~20K1.56×
08New Hampshire~5K1.35×
09New Jersey~30K1.31×
10Texas~90K1.15×
11Kentucky~10K1.06×
12Hawaii~4K1.04×
13Washington, District of Columbia~3K1.02×
14Mississippi~8K1.01×
15Washington~20K0.98×
16North Carolina~30K0.96×
17Florida~60K0.93×
18Alaska~2K0.92×
19Connecticut~9K0.91×
20Oregon~10K0.90×
21Michigan~20K0.88×
22Idaho~4K0.86×
23Montana~2K0.86×
24Massachusetts~20K0.84×
25New Mexico~4K0.84×
26Georgia~20K0.80×
27Virginia~20K0.80×
28North Dakota~2K0.79×
29Maine~3K0.78×
30South Dakota~2K0.77×
31Delaware~2K0.76×
32Arkansas~6K0.75×
33Oklahoma~8K0.73×
34West Virginia~3K0.73×
35Rhode Island~2K0.73×
36Maryland~10K0.71×
37South Carolina~10K0.71×
38Nebraska~3K0.71×
39Illinois~20K0.69×
40Nevada~6K0.69×
41Pennsylvania~20K0.68×
42Arizona~10K0.68×
43Missouri~10K0.67×
44Iowa~5K0.67×
45Utah~6K0.66×
46Minnesota~9K0.65×
47Wisconsin~9K0.64×
48Alabama~8K0.64×
49Indiana~10K0.62×
50Louisiana~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Homestay, United States
0.62×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homestay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homestay audience
#·InterestCategoryAffinity×
01AndouilleFood & Beverages96.72×
02Home exchangeHome & Garden58.40×
03Air IndiaTravel & Leisure20.24×
04LAN AirlinesTravel & Leisure16.41×
05Google FlightsTravel & Leisure13.47×
06Baby StuffTopic12.92×
07Student exchange programBusiness & Career11.22×
08HospitalHealth2.73×
09Closeout (sale)Fashion & Accessoires2.63×
10Made in USABusiness & Career2.35×
11Image sensorTechnology & Electronics2.32×
12ChristmasKids & Family2.25×
13PregnancyKids & Family2.20×
14OffspringHome & Garden2.18×
15ChildbirthKids & Family2.11×
16American AirlinesTravel & Leisure1.81×
17United AirlinesTravel & Leisure1.77×
18AirbnbTravel & Leisure1.59×
19Bank of AmericaBusiness & Career1.53×
20AldiShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homestay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homestay audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.44×
TravellingTHRILL1.41×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homestay audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
Early Adopter MentalityPOWER0.98×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Homestay's target market in United States?

Homestay's target market in United States covers an estimated 1,019,915 people, concentrated in California and Ohio.

02

What is the gender split and age of Homestay customers?

64.2% of the Homestay audience are female, 35.8% are male, with an average age of 42.6 years.

03

Which brands do Homestay fans like most?

Homestay fans show strongest brand affinity for Google Flights (13.47×), Andouille (96.72×), and Home exchange (58.4×) over the country average.

04

Where do Homestay fans live in United States?

Homestay fans in United States are most concentrated in California (reach ~200K), Ohio (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Homestay fans also like?

Beyond Homestay itself, the audience over-indexes on Andouille (96.72×), Home exchange (58.4×), Air India (20.24×), and Christmas (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Homestay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homestay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →