Homestay Audience in United States

Homestay logo

Homestay has an estimated audience of 935,430 people in United States. 64.2% are female, 35.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, Andouille, Home exchange, Air India, Christmas.

The average Homestay fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, Andouille, Home exchange, with strongest over-indexing on Google Flights (13.47× the country average). Demographically, the Homestay audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Homestay fans

Demographic split for Homestay audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.6
Estimated audience size935,430

Audience persona

The typical Homestay fan in United States is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Homestay in United States
RegionReachAffinity
California177,5751.73×
Texas88,9291.11×
Florida71,5391.13×
New York62,9931.21×
Georgia33,0811.15×
Washington31,5731.68×
Illinois30,7890.99×
Virginia29,4981.29×
North Carolina29,1101.03×
Pennsylvania27,2530.87×
Massachusetts25,4491.38×
Ohio22,7640.79×
New Jersey21,8950.92×
Michigan21,0230.86×
Colorado19,5861.33×
Tennessee18,6991×
Arizona16,9970.89×
Maryland16,1691.01×
Oregon15,8591.48×
Indiana13,4500.79×
Minnesota13,1100.98×
Missouri13,1010.87×
Wisconsin12,8300.91×
South Carolina12,4560.89×
Oklahoma10,3901×
Mississippi9,8311.28×
Kentucky9,7920.83×
Alabama8,7230.67×
Nevada8,4340.93×
Connecticut7,7510.83×
Utah7,6850.92×
Arkansas7,4730.97×
Louisiana7,2990.61×
Hawaii7,0851.76×
Kansas6,4140.87×
Iowa5,2090.68×
Washington, District of Columbia4,6491.65×
New Mexico4,5660.97×
Idaho4,3270.92×
Nebraska3,2400.69×
Maine2,9940.89×
West Virginia2,8450.65×
Montana2,8391.09×
New Hampshire2,7580.75×
Alaska2,4211.21×
Delaware1,9080.74×
Rhode Island1,8640.63×
Vermont1,7681.08×
Wyoming1,3540.98×
South Dakota1,2210.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homestay audience
BrandAffinityCategory
Google Flights13.47×Travel & Leisure
Andouille96.72×Food & Beverages
Home exchange58.4×Home & Garden
Air India20.24×Travel & Leisure
Christmas2.25×Kids & Family
Student exchange program11.22×Business & Career
Hospital2.73×Health
American Airlines1.81×Travel & Leisure
Baby Stuff12.92×
Pregnancy2.2×Kids & Family
Image sensor2.32×Technology & Electronics
Childbirth2.11×Kids & Family
Airbnb1.59×Travel & Leisure
Offspring2.18×Home & Garden
Final Destination1.93×Movies & TV
Made in USA2.35×Business & Career
Bank of America1.53×Business & Career
Aldi1.5×Shopping
Closeout (sale)2.63×Fashion & Accessoires
United Airlines1.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homestay audience
TraitClusterScore
TravellingTHRILL2.75
Design AffinityPREMIUM2.43
SustainabilityBALANCE1.98
Sports ActivityPOWER1.97
Community OrientationOPEN1.7
Quality AwarenessPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Homestay
CountryShare
Malaysia12.9%
Vietnam12.7%
India10.4%

See Homestay audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Homestay have in United States?

Homestay has an estimated audience of 935,430 people in United States, concentrated in California and Texas.

What is the gender split and age of Homestay fans?

64.2% of Homestay fans are female, 35.8% are male, with an average age of 42.6 years.

Which brands do Homestay fans like most?

Homestay fans show strongest brand affinity for Google Flights (13.47×), Andouille (96.72×), and Home exchange (58.4×) over the country average.

Where do Homestay fans live in United States?

Homestay fans in United States are most concentrated in California (reach 177,575), Texas (reach 88,929), and Florida (reach 71,539). These three regions account for the largest share of the active audience.

What other brands do Homestay fans also like?

Beyond Homestay itself, the audience over-indexes on Andouille (96.72×), Home exchange (58.4×), Air India (20.24×), and Christmas (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homestay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.