Rascasse Audience Intelligence

Saturn (store) Target Market in Germany

A data profile of the people who buy, follow and care about Saturn (store) in Germany — modelled from more than twelve digital signal sources. Saturn (store) has an estimated audience of 710,196 people in Germany.

#7among Electronics in Germany#1151among Brand in Germany#259in Shopping

The average Saturn (store) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Medimax, Media Markt, AutoScout24, with strongest over-indexing on Medimax (31.76× the country average).

Demographically, the Saturn (store) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saturn (store) fan in Germany is more male, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Medimax.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saturn (store) profile in Germany.

Audience size
710K
in Germany
Gender
37.5%♀
62.5% male
Age
36.5
average years
Country rank
#8755
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saturn (store)

37.5% are female, 62.5% are male, average age 36.5.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Saturn (store) audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age36.5
Estimated audience size710,196
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Saturn (store) audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Saturn (store) audience comes from Germany.

Worldwide audience distribution share by country for Saturn (store)
CountryShare
Germany46.1%
United States15.3%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saturn (store) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saturn (store) customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.87×
02Nordrhein-Westfalen~300K1.72×
03Bremen~10K1.65×
04Hamburg~20K1.31×
05Hessen~70K1.11×
06Sachsen~40K1.00×
07Rheinland-Pfalz~40K0.97×
08Bayern~100K0.88×
09Schleswig-Holstein~20K0.86×
10Baden-Württemberg~90K0.83×
11Thüringen~20K0.80×
12Sachsen-Anhalt~10K0.72×
13Saarland~7K0.70×
14Niedersachsen~50K0.69×
15Brandenburg~20K0.69×
16Mecklenburg-Vorpommern~6K0.40×
Fig. 06

Affinity by region

Affinity by region — Saturn (store), Germany
0.40×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saturn (store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saturn (store) audience
#·InterestCategoryAffinity×
01MedimaxTechnology & Electronics31.76×
02Media MarktShopping14.56×
03KaufDaShopping5.75×
04Electronic engineeringBusiness & Career5.60×
05VoucherShopping5.50×
06GrouponInternet & Social Media4.89×
07AutoScout24Cars & Mobility4.85×
08SavingBusiness & Career4.60×
09IdealoShopping4.44×
10Netto Marken-DiscountShopping3.16×
11HornbachShopping3.04×
12WunschgutscheinShopping2.95×
13KauflandShopping2.92×
14FreewareTechnology & Electronics2.56×
15REWEShopping2.51×
16CommerzbankBusiness & Career2.46×
17Deutsche BahnCars & Mobility2.44×
18EBayShopping2.31×
19Obi (store)Shopping2.23×
20WhatsAppInternet & Social Media2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saturn (store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saturn (store) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.77×
Need for SecurityCONSERVATISM1.70×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saturn (store) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
Early Adopter MentalityPOWER1.03×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saturn (store)'s target market in Germany?

Saturn (store)'s target market in Germany covers an estimated 710,196 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saturn (store) customers?

37.5% of the Saturn (store) audience are female, 62.5% are male, with an average age of 36.5 years.

03

Which brands do Saturn (store) fans like most?

Saturn (store) fans show strongest brand affinity for Medimax (31.76×), Media Markt (14.56×), and AutoScout24 (4.85×) over the country average.

04

Where do Saturn (store) fans live in Germany?

Saturn (store) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Saturn (store) fans also like?

Beyond Saturn (store) itself, the audience over-indexes on Media Markt (14.56×), AutoScout24 (4.85×), Netto Marken-Discount (3.16×), and Idealo (4.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in Germany

See Saturn (store) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saturn (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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