Saturn (store) Audience in Germany
Saturn (store) has an estimated audience of 7,758,028 people in Germany. 37.5% are female, 62.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medimax, Media Markt, AutoScout24, Netto Marken-Discount, Idealo.
The average Saturn (store) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medimax, Media Markt, AutoScout24, with strongest over-indexing on Medimax (31.76× the country average). Demographically, the Saturn (store) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Saturn (store) fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 36.5 |
| Estimated audience size | 7,758,028 |
Audience persona
The typical Saturn (store) fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Medimax.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,053,547 | 1.8× |
| Bayern | 1,115,911 | 0.89× |
| Baden-Württemberg | 925,415 | 0.87× |
| Hessen | 650,065 | 1.1× |
| Berlin | 625,262 | 1.8× |
| Niedersachsen | 538,949 | 0.72× |
| Sachsen | 378,928 | 1× |
| Rheinland-Pfalz | 374,475 | 0.96× |
| Schleswig-Holstein | 249,490 | 0.9× |
| Hamburg | 244,306 | 1.39× |
| Brandenburg | 165,982 | 0.69× |
| Thüringen | 150,827 | 0.76× |
| Sachsen-Anhalt | 136,148 | 0.68× |
| Bremen | 90,097 | 1.36× |
| Saarland | 65,049 | 0.68× |
| Mecklenburg-Vorpommern | 58,568 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medimax | 31.76× | Technology & Electronics |
| Media Markt | 14.56× | Shopping |
| AutoScout24 | 4.85× | Cars & Mobility |
| Netto Marken-Discount | 3.16× | Shopping |
| Idealo | 4.44× | Shopping |
| Kaufland | 2.92× | Shopping |
| Aral AG | 3.01× | Cars & Mobility |
| Hornbach | 3.04× | Shopping |
| REWE | 2.51× | Shopping |
| Globus Baumarkt | 2.73× | Shopping |
| Electronic engineering | 5.6× | Business & Career |
| Deutsche Bahn | 2.44× | Cars & Mobility |
| Obi (store) | 2.23× | Shopping |
| EBay | 2.31× | Shopping |
| Saving | 4.6× | Business & Career |
| Commerzbank | 2.46× | Business & Career |
| Groupon | 4.89× | Internet & Social Media |
| Wunschgutschein | 2.95× | Shopping |
| KaufDa | 5.75× | Shopping |
| Freeware | 2.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.35 |
| Community Orientation | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.9% |
| United States | 16.0% |
| United Kingdom | 2.8% |
See Saturn (store) audiences in other countries
More Electronics audiences in Germany
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
- Cyberport (1,305,298)
Frequently asked questions
How many fans does Saturn (store) have in Germany?
Saturn (store) has an estimated audience of 7,758,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saturn (store) fans?
37.5% of Saturn (store) fans are female, 62.5% are male, with an average age of 36.5 years.
Which brands do Saturn (store) fans like most?
Saturn (store) fans show strongest brand affinity for Medimax (31.76×), Media Markt (14.56×), and AutoScout24 (4.85×) over the country average.
Where do Saturn (store) fans live in Germany?
Saturn (store) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,053,547), Bayern (reach 1,115,911), and Baden-Württemberg (reach 925,415). These three regions account for the largest share of the active audience.
What other brands do Saturn (store) fans also like?
Beyond Saturn (store) itself, the audience over-indexes on Media Markt (14.56×), AutoScout24 (4.85×), Netto Marken-Discount (3.16×), and Idealo (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saturn (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.