Medimax Audience in Germany
Medimax has an estimated audience of 1,224,803 people in Germany. 38.4% are female, 61.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Brandenburg, Sachsen. Top brand affinities: Gil Ofarim, Progressive rock, Google Photos, Stradivarius, Israel.
The average Medimax fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Sachsen. Top brand affinities include Gil Ofarim, Progressive rock, Google Photos, with strongest over-indexing on Gil Ofarim (1.74× the country average). Demographically, the Medimax audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Medimax fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.6 |
| Estimated audience size | 1,224,803 |
Audience persona
The typical Medimax fan in Germany is more male, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,333 | 0.64× |
| Brandenburg | 136,502 | 3.59× |
| Sachsen | 121,747 | 2.03× |
| Sachsen-Anhalt | 120,477 | 3.8× |
| Berlin | 92,816 | 1.69× |
| Hessen | 49,161 | 0.53× |
| Thüringen | 40,955 | 1.31× |
| Baden-Württemberg | 35,855 | 0.21× |
| Niedersachsen | 31,571 | 0.27× |
| Bayern | 24,709 | 0.13× |
| Mecklenburg-Vorpommern | 18,504 | 0.79× |
| Schleswig-Holstein | 16,892 | 0.38× |
| Rheinland-Pfalz | 11,834 | 0.19× |
| Hamburg | 7,434 | 0.27× |
| Saarland | 1,055 | 0.07× |
| Bremen | 994 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.74× | Music & Radio |
| Progressive rock | 2.12× | Music & Radio |
| Google Photos | 3.79× | Technology & Electronics |
| Stradivarius | 1.79× | Shopping |
| Israel | 1.75× | Travel & Leisure |
| Corfu (regional unit) | 2.83× | Travel & Leisure |
| Este, Veneto | 1.94× | Travel & Leisure |
| KLIX (AM) | 1.87× | Music & Radio |
| Loincloth | 2.13× | Fashion & Accessoires |
| Stucco | 1.79× | Home & Garden |
| Corona (band) | 1.67× | Music & Radio |
| Video izle | 1.95× | |
| Home Delivery | 1.52× | Food & Beverages |
| Metamorphoses | 1.75× | Literature |
| Kurt Weill | 4.95× | Music & Radio |
| Emil Nolde | 2.69× | Arts & Culture |
| Vocal harmony | 3.81× | Music & Radio |
| Keeper (password manager) | 2.1× | Technology & Electronics |
| Gudrun Sjödén | 1.5× | Fashion & Accessoires |
| Hakone, Kanagawa | 3.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.13 |
| DIY Mentality | THRILL | 1.12 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Switzerland | 0.8% |
| India | 0.5% |
See Medimax audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Medimax have in Germany?
Medimax has an estimated audience of 1,224,803 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.
What is the gender split and age of Medimax fans?
38.4% of Medimax fans are female, 61.6% are male, with an average age of 36.6 years.
Which brands do Medimax fans like most?
Medimax fans show strongest brand affinity for Gil Ofarim (1.74×), Progressive rock (2.12×), and Google Photos (3.79×) over the country average.
Where do Medimax fans live in Germany?
Medimax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,333), Brandenburg (reach 136,502), and Sachsen (reach 121,747). These three regions account for the largest share of the active audience.
What other brands do Medimax fans also like?
Beyond Medimax itself, the audience over-indexes on Progressive rock (2.12×), Google Photos (3.79×), Stradivarius (1.79×), and Israel (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medimax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.