Rascasse Audience Intelligence

Medimax Target Market in Germany

A data profile of the people who buy, follow and care about Medimax in Germany — modelled from more than twelve digital signal sources. Medimax has an estimated audience of 1,251,618 people in Germany.

#680among Brand in Germany#270in Technology & Electronics

The average Medimax fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Sachsen-Anhalt.

Top brand affinities include Saturn (store), Woolworths, Google Drive, with strongest over-indexing on Saturn (store) (31.76× the country average).

Demographically, the Medimax audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medimax fan in Germany is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Saturn (store).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medimax profile in Germany.

Audience size
1.3M
in Germany
Gender
37.7%♀
62.3% male
Age
36.9
average years
Country rank
#5289
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Medimax

37.7% are female, 62.3% are male, average age 36.9.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Medimax audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age36.9
Estimated audience size1,251,618
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Medimax audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Medimax audience comes from Germany.

Worldwide audience distribution share by country for Medimax
CountryShare
Germany93.8%
Switzerland0.8%
India0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medimax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medimax customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K3.93×
02Brandenburg~100K3.59×
03Sachsen~100K2.04×
04Berlin~90K1.64×
05Thüringen~40K1.31×
06Mecklenburg-Vorpommern~20K0.79×
07Nordrhein-Westfalen~200K0.61×
08Hessen~50K0.51×
09Schleswig-Holstein~20K0.42×
10Bremen~4K0.34×
11Saarland~5K0.31×
12Niedersachsen~30K0.27×
13Hamburg~8K0.27×
14Baden-Württemberg~40K0.21×
15Rheinland-Pfalz~10K0.21×
16Bayern~30K0.13×
Fig. 06

Affinity by region

Affinity by region — Medimax, Germany
0.13×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medimax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medimax audience
#·InterestCategoryAffinity×
01Saturn (store)Shopping31.76×
02Keira KnightleyMovies & TV6.49×
03FlickrInternet & Social Media6.44×
04Christoph WaltzMovies & TV6.07×
05Google DriveTechnology & Electronics5.14×
06WoolworthsShopping4.98×
07Media MarktShopping3.91×
08Bauer sucht FrauMovies & TV3.79×
09BeetlejuiceMovies & TV3.35×
10EssoCars & Mobility2.97×
11Netto Marken-DiscountShopping2.81×
12CHECK24Business & Career2.62×
13FRITZ!BoxTechnology & Electronics2.49×
14Google MapsInternet & Social Media2.47×
15NatureHome & Garden2.10×
16VacationsTravel & Leisure2.06×
17FamilyKids & Family1.77×
18Müller (company)Food & Beverages1.68×
19REWEShopping1.65×
20AldiShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medimax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medimax audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
PatriotismCONSERVATISM1.25×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medimax audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
CreativityOPEN0.68×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Medimax's target market in Germany?

Medimax's target market in Germany covers an estimated 1,251,618 people, concentrated in Nordrhein-Westfalen and Brandenburg.

02

What is the gender split and age of Medimax customers?

37.7% of the Medimax audience are female, 62.3% are male, with an average age of 36.9 years.

03

Which brands do Medimax fans like most?

Medimax fans show strongest brand affinity for Saturn (store) (31.76×), Woolworths (4.98×), and Google Drive (5.14×) over the country average.

04

Where do Medimax fans live in Germany?

Medimax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Brandenburg (reach ~100K), and Sachsen-Anhalt (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Medimax fans also like?

Beyond Medimax itself, the audience over-indexes on Woolworths (4.98×), Google Drive (5.14×), Netto Marken-Discount (2.81×), and Google Maps (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Medimax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medimax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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