Saturn (store) Audience in United States

Saturn (store) logo

Saturn (store) has an estimated audience of 2,263,552 people in United States. 66.2% are female, 33.8% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Christmas shopping, Hobby Lobby, Sales promotion, Dishwasher, Closeout (sale).

The average Saturn (store) fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christmas shopping, Hobby Lobby, Sales promotion, with strongest over-indexing on Christmas shopping (11.6× the country average). Demographically, the Saturn (store) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Electronics

Demographics of Saturn (store) fans

Demographic split for Saturn (store) audience in United States
MetricValue
Female66.2%
Male33.8%
Average age44.2
Estimated audience size2,263,552

Audience persona

The typical Saturn (store) fan in United States is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Christmas shopping.

Top regions in United States

Top regions ranked by reach for Saturn (store) in United States
RegionReachAffinity
California268,6131.08×
Texas235,9401.21×
Florida154,0901.01×
New York115,7310.91×
Georgia77,7641.12×
Iowa75,2134.03×
Virginia72,9691.32×
Pennsylvania72,2080.95×
Illinois70,1130.93×
North Carolina68,6791.01×
Ohio65,0580.93×
Arizona55,4921.2×
Alabama54,0821.71×
Michigan54,0620.91×
New Jersey52,7210.92×
Washington51,2811.13×
Tennessee41,9870.92×
Indiana41,7931.01×
Massachusetts37,6340.84×
Missouri35,2780.97×
Maryland34,4550.89×
Colorado33,7640.95×
South Carolina31,5710.93×
Minnesota28,1030.87×
Wisconsin26,8690.79×
Louisiana25,7460.88×
Oregon25,2270.97×
Oklahoma24,9520.99×
Kentucky24,9440.88×
Nevada21,1030.96×
Mississippi20,4061.09×
Utah20,1721×
Connecticut19,2200.85×
Arkansas16,8850.91×
Kansas16,6650.93×
West Virginia11,0731.05×
New Mexico10,8940.96×
Idaho10,3680.91×
Nebraska9,6620.85×
Hawaii8,7710.9×
New Hampshire7,2550.81×
Maine5,9230.73×
Washington, District of Columbia5,6990.84×
Rhode Island5,5730.77×
Montana4,7890.76×
Delaware4,6470.74×
Alaska4,4140.91×
South Dakota4,0580.78×
North Dakota4,0040.86×
Vermont2,4360.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saturn (store) audience
BrandAffinityCategory
Christmas shopping11.6×Shopping
Hobby Lobby2×Home & Garden
Sales promotion1.74×Shopping
Dishwasher4.79×Home & Garden
Closeout (sale)3.74×Fashion & Accessoires
God1.89×Politics & Society
Coupons1.74×Shopping
Best Buy1.89×Shopping
Point of sale2.76×Shopping
Dollar General1.82×Shopping
Macy's1.77×Shopping
Perfection2.33×Business & Career
Day2.02×Business & Career
EBay1.54×Shopping
Symptom1.89×Health
Texas Roadhouse1.59×Food & Beverages
Capital One1.56×Business & Career
Dresses1.53×Fashion & Accessoires
Nordstrom rack1.83×Fashion & Accessoires
Bible1.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saturn (store) audience
TraitClusterScore
Price SensitivityPREMIUM1.53
ExtroversionTHRILL1.32
CreativityOPEN1.31
Family OrientationCONSERVATISM1.27
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Saturn (store)
CountryShare
Germany54.9%
United States16.0%
United Kingdom2.8%

See Saturn (store) audiences in other countries

More Electronics audiences in United States

Frequently asked questions

How many fans does Saturn (store) have in United States?

Saturn (store) has an estimated audience of 2,263,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Saturn (store) fans?

66.2% of Saturn (store) fans are female, 33.8% are male, with an average age of 44.2 years.

Which brands do Saturn (store) fans like most?

Saturn (store) fans show strongest brand affinity for Christmas shopping (11.6×), Hobby Lobby (2×), and Sales promotion (1.74×) over the country average.

Where do Saturn (store) fans live in United States?

Saturn (store) fans in United States are most concentrated in California (reach 268,613), Texas (reach 235,940), and Florida (reach 154,090). These three regions account for the largest share of the active audience.

What other brands do Saturn (store) fans also like?

Beyond Saturn (store) itself, the audience over-indexes on Hobby Lobby (2×), Sales promotion (1.74×), Dishwasher (4.79×), and Closeout (sale) (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturn (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.