Catalonia Audience in Germany
A data profile of the people who buy, follow and care about Catalonia in Germany — modelled from more than twelve digital signal sources. Catalonia has an estimated audience of 547,787 people in Germany.
The average Catalonia fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include La Liga, Copa Libertadores, FIFA World Cup, with strongest over-indexing on La Liga (4.24× the country average).
Demographically, the Catalonia audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Catalonia fan in Germany is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for La Liga.
At a glance
The key figures that characterise the Catalonia profile in Germany.
Search interest · 12-month trend
Demographics of Catalonia fans
45.4% are female, 54.6% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.3 |
| Estimated audience size | 547,787 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Geography
Where the Catalonia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.16× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 03 | Berlin | ~30K | 1.12× | |
| 04 | Baden-Württemberg | ~80K | 1.11× | |
| 05 | Hamburg | ~10K | 1.09× | |
| 06 | Bayern | ~90K | 1.06× | |
| 07 | Rheinland-Pfalz | ~30K | 1.06× | |
| 08 | Sachsen | ~30K | 1.01× | |
| 09 | Brandenburg | ~20K | 1.00× | |
| 10 | Saarland | ~7K | 0.97× | |
| 11 | Niedersachsen | ~50K | 0.96× | |
| 12 | Schleswig-Holstein | ~20K | 0.95× | |
| 13 | Thüringen | ~10K | 0.92× | |
| 14 | Bremen | ~4K | 0.92× | |
| 15 | Sachsen-Anhalt | ~10K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Catalonia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa Libertadores | Sports | 17.03× | ||
| 02 | Lanzarote | Travel & Leisure | 8.63× | ||
| 03 | Tenerife | Travel & Leisure | 7.54× | ||
| 04 | Atlético Madrid | Sports | 5.82× | ||
| 05 | Iberia (airline) | Travel & Leisure | 5.81× | ||
| 06 | Adventure park | Kids & Family | 5.80× | ||
| 07 | La Liga | Sports | 4.24× | ||
| 08 | Tottenham Hotspur F.C. | Sports | 3.75× | ||
| 09 | Ligue 1 | Sports | 3.64× | ||
| 10 | Skyscanner | Travel & Leisure | 2.70× | ||
| 11 | Esso | Cars & Mobility | 2.42× | ||
| 12 | Ryanair | Travel & Leisure | 2.22× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.90× | ||
| 14 | Desserts | Food & Beverages | 1.88× | ||
| 15 | Vacations | Travel & Leisure | 1.83× | ||
| 16 | Online newspaper | News | 1.83× | ||
| 17 | Nature | Home & Garden | 1.78× | ||
| 18 | Family | Kids & Family | 1.61× | ||
| 19 | Tagesschau | Movies & TV | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Personality of the Catalonia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.74× | |
| Spirituality | BALANCE | 1.66× | |
| Extroversion | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| DIY Mentality | THRILL | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× |
Frequently asked questions
How many fans does Catalonia have in Germany?
Catalonia has an estimated audience of 547,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Catalonia fans?
45.4% of Catalonia fans are female, 54.6% are male, with an average age of 39.3 years.
Which brands do Catalonia fans like most?
Catalonia fans show strongest brand affinity for La Liga (4.24×), Copa Libertadores (17.03×), and FIFA World Cup (1.51×) over the country average.
Where do Catalonia fans live in Germany?
Catalonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Catalonia fans also like?
Beyond Catalonia itself, the audience over-indexes on Copa Libertadores (17.03×), FIFA World Cup (1.51×), Ryanair (2.22×), and Atlético Madrid (5.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Catalonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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