A data profile of the people who buy, follow and care about Portugal in France — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 5,460,321 people in France.
The average Portugal fan in France is 41.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Lisbon, Midi Libre, EBay, with strongest over-indexing on Lisbon (6.13× the country average).
Demographically, the Portugal audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Portugal fan in France is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Lisbon.
The key figures that characterise the Portugal profile in France.
63.0% are female, 37.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.6 |
| Estimated audience size | 5,460,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Portugal audience comes from France.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
Where the Portugal audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.34× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.12× | |
| 04 | Centre-Val de Loire | ~200K | 1.09× | |
| 05 | Grand Est | ~500K | 1.04× | |
| 06 | Hauts-de-France | ~500K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.99× | |
| 08 | Occitanie | ~500K | 0.98× | |
| 09 | Pays de la Loire | ~300K | 0.97× | |
| 10 | Provence-Alpes-Côte d'Azur | ~400K | 0.91× | |
| 11 | Brittany | ~200K | 0.90× | |
| 12 | Normandy | ~200K | 0.89× | |
| 13 | Corsica | ~20K | 0.65× |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lisbon | Travel & Leisure | 6.13× | ||
| 02 | Iberia (airline) | Travel & Leisure | 4.46× | ||
| 03 | Smallable | Beauty & Wellness | 3.69× | ||
| 04 | S.L. Benfica | Sports | 3.65× | ||
| 05 | Showroomprive | Fashion & Accessoires | 3.02× | ||
| 06 | Permanent residency | Business & Career | 3.00× | ||
| 07 | Tinder | Internet & Social Media | 3.00× | ||
| 08 | Kitchen garden | Home & Garden | 3.00× | ||
| 09 | Midi Libre | News | 2.51× | ||
| 10 | Center Parcs | Travel & Leisure | 2.17× | ||
| 11 | Volotea | Travel & Leisure | 2.12× | ||
| 12 | Internet & Social Media | 2.08× | |||
| 13 | King Jouet | Shopping | 1.97× | ||
| 14 | EBay | Shopping | 1.94× | ||
| 15 | Country music | Music & Radio | 1.91× | ||
| 16 | Real property | Home & Garden | 1.71× | ||
| 17 | Kitchen | Home & Garden | 1.63× | ||
| 18 | Apartment | Business & Career | 1.62× | ||
| 19 | Innovation | Business & Career | 1.61× | ||
| 20 | Energy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.72× | |
| Indulgence | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Portugal has an estimated audience of 5,460,321 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.0% of Portugal fans are female, 37.0% are male, with an average age of 41.6 years.
Portugal fans show strongest brand affinity for Lisbon (6.13×), Midi Libre (2.51×), and EBay (1.94×) over the country average.
Portugal fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Portugal itself, the audience over-indexes on Midi Libre (2.51×), EBay (1.94×), Iberia (airline) (4.46×), and Real property (1.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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