Portugal Audience in France
Portugal has an estimated audience of 5,460,321 people in France. 63.0% are female, 37.0% are male, average age 41.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Portugal fan in France is 41.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Portugal audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Portugal fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.6 |
| Estimated audience size | 5,460,321 |
Audience persona
The typical Portugal fan in France is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,313,397 | 1.34× |
| Auvergne-Rhône-Alpes | 721,032 | 1.12× |
| Nouvelle-Aquitaine | 542,024 | 1.13× |
| Hauts-de-France | 485,023 | 1.01× |
| Occitanie | 460,159 | 0.98× |
| Grand Est | 458,140 | 1.04× |
| Provence-Alpes-Côte d'Azur | 370,541 | 0.91× |
| Pays de la Loire | 294,888 | 0.97× |
| Brittany | 239,057 | 0.9× |
| Normandy | 236,263 | 0.89× |
| Centre-Val de Loire | 223,134 | 1.09× |
| Bourgogne-Franche-Comté | 218,708 | 0.99× |
| Corsica | 17,235 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.84 |
| Mindfulness | BALANCE | 2.12 |
| Community Orientation | OPEN | 1.77 |
| Indulgence | JOY | 1.77 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
See Portugal audiences in other countries
More Country audiences in France
Frequently asked questions
How many fans does Portugal have in France?
Portugal has an estimated audience of 5,460,321 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Portugal fans?
63.0% of Portugal fans are female, 37.0% are male, with an average age of 41.6 years.
Which brands do Portugal fans like most?
Portugal fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do Portugal fans live in France?
Portugal fans in France are most concentrated in Île-de-France (reach 1,313,397), Auvergne-Rhône-Alpes (reach 721,032), and Nouvelle-Aquitaine (reach 542,024). These three regions account for the largest share of the active audience.
What other brands do Portugal fans also like?
Beyond Portugal itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.