A data profile of the people who buy, follow and care about Portugal in Mexico — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 4,640,696 people in Mexico.
The average Portugal fan in Mexico is 30.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (96.26× the country average).
Demographically, the Portugal audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Portugal fan in Mexico is balanced, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Portugal profile in Mexico.
52.5% are female, 47.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 30.6 |
| Estimated audience size | 4,640,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Portugal audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
Where the Portugal audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~200K | 1.38× | |
| 02 | Jalisco | ~400K | 1.27× | |
| 03 | Veracruz (state) | ~300K | 1.19× | |
| 04 | Baja California | ~200K | 1.17× | |
| 05 | Nuevo Leon | ~300K | 1.15× | |
| 06 | Puebla | ~300K | 1.15× | |
| 07 | Guanajuato | ~300K | 1.15× | |
| 08 | Yucatan | ~100K | 1.15× | |
| 09 | Michoacan de Ocampo | ~200K | 1.11× | |
| 10 | State of Mexico | ~700K | 1.10× | |
| 11 | Chihuahua | ~200K | 1.09× | |
| 12 | Guerrero | ~100K | 1.05× | |
| 13 | Aguascalientes | ~60K | 1.04× | |
| 14 | Coahuila de Zaragoza | ~100K | 1.03× | |
| 15 | Hidalgo | ~100K | 1.01× | |
| 16 | Morelos | ~80K | 0.98× | |
| 17 | Baja California Sur | ~40K | 0.98× | |
| 18 | Tlaxcala | ~50K | 0.95× | |
| 19 | Nayarit | ~40K | 0.94× | |
| 20 | Tamaulipas | ~100K | 0.92× | |
| 21 | Durango | ~60K | 0.88× | |
| 22 | Zacatecas | ~50K | 0.87× | |
| 23 | Campeche | ~30K | 0.86× | |
| 24 | Colima | ~30K | 0.86× | |
| 25 | Quintana Roo | ~70K | 0.81× | |
| 26 | Distrito Federal | ~500K | 0.79× | |
| 27 | Oaxaca | ~80K | 0.61× | |
| 28 | Sinaloa | ~60K | 0.53× |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 163.98× | ||
| 02 | Valentine's Day | Kids & Family | 123.71× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 113.11× | ||
| 04 | Shopping and fashion | Shopping | 96.26× | ||
| 05 | Love & Sex | Kids & Family | 90.96× | ||
| 06 | Game consoles | Technology & Electronics | 64.69× | ||
| 07 | Catholic Church | Politics & Society | 47.16× | ||
| 08 | Sarcasm | Politics & Society | 35.46× | ||
| 09 | Travel agency | Travel & Leisure | 31.18× | ||
| 10 | Broadcasting of sports events | Movies & TV | 30.40× | ||
| 11 | Mobile game | Games | 28.18× | ||
| 12 | Dentistry | Business & Career | 26.89× | ||
| 13 | Breastfeeding | Kids & Family | 20.65× | ||
| 14 | El País | News | 20.27× | ||
| 15 | Freeware | Technology & Electronics | 19.88× | ||
| 16 | Machu Picchu | Travel & Leisure | 18.71× | ||
| 17 | Banana | Food & Beverages | 18.32× | ||
| 18 | Doctor of Medicine | Business & Career | 17.15× | ||
| 19 | Multi-level marketing | Business & Career | 17.15× | ||
| 20 | Sexology | Kids & Family | 15.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 10.20× | |
| Travelling | THRILL | 8.70× | |
| Design Affinity | PREMIUM | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 0.93× |
Portugal has an estimated audience of 4,640,696 people in Mexico, concentrated in State of Mexico and Distrito Federal.
52.5% of Portugal fans are female, 47.5% are male, with an average age of 30.6 years.
Portugal fans show strongest brand affinity for Shopping and fashion (96.26×), Costa Rica (163.98×), and Game consoles (64.69×) over the country average.
Portugal fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~500K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Portugal itself, the audience over-indexes on Costa Rica (163.98×), Game consoles (64.69×), Valentine's Day (123.71×), and Catholic Church (47.16×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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