Portugal Audience in Mexico
Portugal has an estimated audience of 4,640,696 people in Mexico. 52.5% are female, 47.5% are male, average age 30.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, MSN, Freeware, Puma, Catholic Church.
The average Portugal fan in Mexico is 30.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, MSN, Freeware, with strongest over-indexing on Mobile payment (5.26× the country average). Demographically, the Portugal audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Portugal fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 30.6 |
| Estimated audience size | 4,640,696 |
Audience persona
The typical Portugal fan in Mexico is balanced, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 701,631 | 1.1× |
| Distrito Federal | 479,111 | 0.78× |
| Jalisco | 434,181 | 1.27× |
| Veracruz (state) | 324,279 | 1.19× |
| Nuevo Leon | 320,732 | 1.15× |
| Puebla | 283,455 | 1.15× |
| Guanajuato | 253,267 | 1.15× |
| Baja California | 225,604 | 1.17× |
| Chiapas | 193,033 | 1.39× |
| Michoacan de Ocampo | 177,800 | 1.11× |
| Chihuahua | 175,262 | 1.09× |
| Coahuila de Zaragoza | 143,026 | 1.03× |
| Tamaulipas | 142,568 | 0.92× |
| Guerrero | 123,283 | 1.05× |
| Hidalgo | 114,138 | 1.02× |
| Yucatan | 111,235 | 1.15× |
| Morelos | 78,799 | 0.98× |
| Oaxaca | 78,004 | 0.61× |
| Quintana Roo | 73,333 | 0.81× |
| Sinaloa | 64,269 | 0.52× |
| Aguascalientes | 61,124 | 1.04× |
| Durango | 56,543 | 0.88× |
| Zacatecas | 51,081 | 0.87× |
| Tlaxcala | 50,491 | 0.95× |
| Nayarit | 42,273 | 0.94× |
| Baja California Sur | 36,461 | 0.98× |
| Campeche | 30,177 | 0.85× |
| Colima | 25,585 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.26× | Business & Career |
| MSN | 3.12× | News |
| Freeware | 3.83× | Technology & Electronics |
| Puma | 2.63× | Fashion & Accessoires |
| Catholic Church | 2.69× | Politics & Society |
| Love & Sex | 5.73× | Kids & Family |
| Sarcasm | 3.07× | Politics & Society |
| Doctor of Medicine | 4.77× | Business & Career |
| General practitioner | 5.2× | Health |
| Pedro Pascal | 2.87× | Movies & TV |
| Dentistry | 3.2× | Business & Career |
| Travel agency | 2.79× | Travel & Leisure |
| Anti-aging cream | 3.36× | Beauty & Wellness |
| Game consoles | 2.07× | Technology & Electronics |
| Breastfeeding | 3.89× | Kids & Family |
| Human rights | 5.21× | Politics & Society |
| Valentine's Day | 4.84× | Kids & Family |
| Statistics | 5.34× | Business & Career |
| TikTok | 1.52× | Internet & Social Media |
| Radio | 1.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.22 |
| Mindfulness | BALANCE | 1.99 |
| Quality Awareness | PREMIUM | 1.98 |
| Risk Appetite | THRILL | 1.94 |
| Career Orientation | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
See Portugal audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does Portugal have in Mexico?
Portugal has an estimated audience of 4,640,696 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Portugal fans?
52.5% of Portugal fans are female, 47.5% are male, with an average age of 30.6 years.
Which brands do Portugal fans like most?
Portugal fans show strongest brand affinity for Mobile payment (5.26×), MSN (3.12×), and Freeware (3.83×) over the country average.
Where do Portugal fans live in Mexico?
Portugal fans in Mexico are most concentrated in State of Mexico (reach 701,631), Distrito Federal (reach 479,111), and Jalisco (reach 434,181). These three regions account for the largest share of the active audience.
What other brands do Portugal fans also like?
Beyond Portugal itself, the audience over-indexes on MSN (3.12×), Freeware (3.83×), Puma (2.63×), and Catholic Church (2.69×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.