Rascasse Audience Intelligence

Sprint Corporation Target Market in United States

A data profile of the people who buy, follow and care about Sprint Corporation in United States — modelled from more than twelve digital signal sources. Sprint Corporation has an estimated audience of 2,580,053 people in United States.

#12among Mobile phone operator in United States#1174among Brand in United States#434in Technology & Electronics

The average Sprint Corporation fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MetroPCS, Boost Mobile, T-Mobile, with strongest over-indexing on MetroPCS (36.27× the country average).

Demographically, the Sprint Corporation audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprint Corporation fan in United States is balanced, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for MetroPCS.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprint Corporation profile in United States.

Audience size
2.6M
in United States
Gender
46.4%♀
53.6% male
Age
35.1
average years
Country rank
#11635
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprint Corporation

46.4% are female, 53.6% are male, average age 35.1.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Sprint Corporation audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.1
Estimated audience size2,580,053
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Sprint Corporation audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Sprint Corporation audience comes from United States.

Worldwide audience distribution share by country for Sprint Corporation
CountryShare
United States51.8%
Germany10.0%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprint Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprint Corporation customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.67×
02Ohio~100K1.46×
03Tennessee~70K1.44×
04South Carolina~60K1.44×
05Louisiana~50K1.44×
06Maryland~60K1.43×
07Texas~300K1.38×
08Michigan~90K1.32×
09Florida~200K1.29×
10Virginia~80K1.22×
11Nevada~30K1.20×
12California~300K1.19×
13Missouri~50K1.19×
14Arizona~60K1.16×
15West Virginia~10K1.16×
16Illinois~100K1.15×
17Alabama~40K1.13×
18Kansas~20K1.13×
19North Carolina~90K1.11×
20Delaware~8K1.10×
21New York~200K1.08×
22Indiana~50K1.08×
23Kentucky~30K1.08×
24Mississippi~20K1.08×
25Massachusetts~50K1.03×
26New Jersey~70K1.02×
27Rhode Island~8K1.01×
28Washington, District of Columbia~8K1.00×
29Pennsylvania~80K0.96×
30Oklahoma~30K0.94×
31Connecticut~20K0.94×
32Minnesota~30K0.93×
33Colorado~40K0.91×
34Nebraska~10K0.90×
35Oregon~30K0.89×
36Hawaii~10K0.89×
37Washington~50K0.88×
38Arkansas~20K0.88×
39New Mexico~10K0.88×
40Wisconsin~30K0.84×
41New Hampshire~8K0.79×
42Utah~20K0.78×
43Idaho~10K0.77×
44Iowa~20K0.76×
45Alaska~4K0.68×
46North Dakota~3K0.65×
47Vermont~3K0.65×
48Maine~6K0.62×
49South Dakota~3K0.58×
50Montana~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Sprint Corporation, United States
0.55×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprint Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprint Corporation audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics36.27×
02Circuit de Spa-FrancorchampsSports20.00×
03Hidden cameraHome & Garden16.12×
04Mobile phone accessoriesTechnology & Electronics8.39×
05Boost MobileTechnology & Electronics8.29×
06GizmodoTechnology & Electronics7.80×
07Consumer CellularTechnology & Electronics6.58×
08TinderInternet & Social Media6.44×
09Office suppliesBusiness & Career6.26×
10RokuMovies & TV5.90×
11The HillsMovies & TV5.88×
12NvidiaTechnology & Electronics5.42×
13Straight TalkTechnology & Electronics4.98×
14T-MobileTechnology & Electronics3.64×
15Digital photographyBusiness & Career3.57×
16Game consolesTechnology & Electronics2.55×
17Android (operating system)Technology & Electronics2.35×
18Mobile gameGames2.14×
19Pizza HutFood & Beverages1.96×
20Domino's PizzaFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprint Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprint Corporation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.99×
Need for SecurityCONSERVATISM1.61×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprint Corporation audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
SustainabilityBALANCE0.80×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprint Corporation's target market in United States?

Sprint Corporation's target market in United States covers an estimated 2,580,053 people, concentrated in California and Texas.

02

What is the gender split and age of Sprint Corporation customers?

46.4% of the Sprint Corporation audience are female, 53.6% are male, with an average age of 35.1 years.

03

Which brands do Sprint Corporation fans like most?

Sprint Corporation fans show strongest brand affinity for MetroPCS (36.27×), Boost Mobile (8.29×), and T-Mobile (3.64×) over the country average.

04

Where do Sprint Corporation fans live in United States?

Sprint Corporation fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sprint Corporation fans also like?

Beyond Sprint Corporation itself, the audience over-indexes on Boost Mobile (8.29×), T-Mobile (3.64×), Roku (5.9×), and Hidden camera (16.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Sprint Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprint Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →