Rascasse Audience Intelligence

Sprint Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Sprint Corporation in Germany — modelled from more than twelve digital signal sources. Sprint Corporation has an estimated audience of 497,220 people in Germany.

#18among Mobile phone operator in Germany#1538among Brand in Germany#510in Technology & Electronics

The average Sprint Corporation fan in Germany is 38.4 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Sachsen.

Top brand affinities include Independent record label, Ornamental plant, Lycamobile, with strongest over-indexing on Independent record label (65.7× the country average).

Demographically, the Sprint Corporation audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sprint Corporation fan in Germany is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Independent record label.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprint Corporation profile in Germany.

Audience size
497K
in Germany
Gender
34.0%♀
66.0% male
Age
38.4
average years
Country rank
#11801
Brand in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprint Corporation

34.0% are female, 66.0% are male, average age 38.4.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Sprint Corporation audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age38.4
Estimated audience size497,220
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Sprint Corporation audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Sprint Corporation audience comes from Germany.

Worldwide audience distribution share by country for Sprint Corporation
CountryShare
United States51.8%
Germany10.0%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprint Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sprint Corporation customers by region in Germany
#RegionReachAffinity×
01Brandenburg~60K4.14×
02Berlin~70K3.61×
03Sachsen~40K1.97×
04Sachsen-Anhalt~20K1.72×
05Mecklenburg-Vorpommern~10K1.50×
06Thüringen~7K0.65×
07Hessen~20K0.56×
08Bremen~2K0.55×
09Bayern~40K0.50×
10Saarland~3K0.50×
11Baden-Württemberg~30K0.47×
12Hamburg~5K0.45×
13Rheinland-Pfalz~10K0.44×
14Nordrhein-Westfalen~40K0.41×
15Schleswig-Holstein~7K0.41×
16Niedersachsen~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Sprint Corporation, Germany
0.40×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprint Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprint Corporation audience
#·InterestCategoryAffinity×
01Independent record labelMusic & Radio65.70×
02LycamobileTechnology & Electronics17.68×
03Multiplayer online battle arenaGames11.44×
04AlienwareTechnology & Electronics9.96×
05Ornamental plantHome & Garden8.04×
06SteamGames5.31×
07Internet service providerTechnology & Electronics5.16×
08Real-time strategyGames4.02×
09Family carCars & Mobility3.66×
10Massively multiplayer online gamesGames3.64×
11RefrigeratorHome & Garden3.11×
12GymnasticsSports3.08×
13Netto Marken-DiscountShopping2.88×
14Game consolesTechnology & Electronics2.80×
15RedditInternet & Social Media2.27×
16ToysGames2.20×
17Online newspaperNews2.03×
18TagesschauMovies & TV1.97×
19Google MapsInternet & Social Media1.72×
20Deutsche BahnCars & Mobility1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprint Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprint Corporation audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.58×
Need for SecurityCONSERVATISM1.62×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprint Corporation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Sports ActivityPOWER0.76×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprint Corporation's target market in Germany?

Sprint Corporation's target market in Germany covers an estimated 497,220 people, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Sprint Corporation customers?

34.0% of the Sprint Corporation audience are female, 66.0% are male, with an average age of 38.4 years.

03

Which brands do Sprint Corporation fans like most?

Sprint Corporation fans show strongest brand affinity for Independent record label (65.7×), Ornamental plant (8.04×), and Lycamobile (17.68×) over the country average.

04

Where do Sprint Corporation fans live in Germany?

Sprint Corporation fans in Germany are most concentrated in Berlin (reach ~70K), Brandenburg (reach ~60K), and Sachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sprint Corporation fans also like?

Beyond Sprint Corporation itself, the audience over-indexes on Ornamental plant (8.04×), Lycamobile (17.68×), Steam (5.31×), and Netto Marken-Discount (2.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Sprint Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sprint Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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