Top 15 Loyalty cards in United States
This curated ranking covers the 15 largest loyalty cards in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Swagbucks, Wyndham Rewards and Payback lead the list with a combined estimated audience of 2,874,180 people. Across all 15 entries the average audience size is 225,527, and the largest, Swagbucks, reaches around 1,942,723 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Swagbucks |
1,942,723 | 28.0% | Loyalty card | Shopping |
| 2 |  Wyndham Rewards |
697,959 | 67.5% | Loyalty card | Shopping |
| 3 |  Payback |
233,498 | 3.2% | Loyalty card | Shopping |
| 4 |  ShopBack |
145,938 | 6.1% | Loyalty card | Shopping |
| 5 |  IKEA Family |
117,052 | 4.3% | Loyalty card | Shopping |
| 6 |  Membership Rewards |
95,061 | 44.4% | Loyalty card | Shopping |
| 7 |  Miles & More |
88,775 | 2.2% | Loyalty card | Shopping |
| 8 |  Flybuys (Australia) |
32,346 | 2.3% | Loyalty card | Shopping |
| 9 |  Club Premier (loyalty program) |
28,352 | 11.4% | Loyalty card | Shopping |
| 10 |  Discover Card |
768 | 0.4% | Loyalty card | Shopping |
| 11 |  Nectar loyalty card |
141 | 0.0% | Loyalty card | Shopping |
| 12 |  Eni Live |
126 | 0.2% | Loyalty card | Cars & Mobility |
| 13 |  ADAC Clubkarte |
71 | 1.3% | Loyalty card | Shopping |
| 14 |  Aral Plus |
64 | 1.3% | Loyalty card | Shopping |
| 15 |  DeutschlandCard |
42 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in United States?
Swagbucks currently leads with an estimated audience of 1,942,723 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.