Byron Bay, New South Wales Audience in United States
Byron Bay, New South Wales has an estimated audience of 357,972 people in United States. 69.4% are female, 30.6% are male, average age 34.8. Top brand affinities: Wyndham Rewards, Snow White and the Huntsman, Liam Hemsworth, Rosie Huntington-Whiteley, Kia Sportage.
Top brand affinities include Wyndham Rewards, Snow White and the Huntsman, Liam Hemsworth, with strongest over-indexing on Wyndham Rewards (96.52× the country average). Demographically, the Byron Bay, New South Wales audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Byron Bay, New South Wales fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 34.8 |
| Estimated audience size | 357,972 |
Audience persona
The typical Byron Bay, New South Wales fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Wyndham Rewards.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wyndham Rewards | 96.52× | Shopping |
| Snow White and the Huntsman | 73.5× | Movies & TV |
| Liam Hemsworth | 23.06× | Movies & TV |
| Rosie Huntington-Whiteley | 24.29× | Fashion & Accessoires |
| Kia Sportage | 20× | Cars & Mobility |
| Dave Franco | 12.54× | Movies & TV |
| Contemporary art gallery | 11.84× | Arts & Culture |
| Gerard Butler | 10.66× | Movies & TV |
| Designer clothing | 5.47× | Fashion & Accessoires |
| Urban Outfitters | 5.28× | Shopping |
| Boho-chic | 4.99× | Fashion & Accessoires |
| Josh Hutcherson | 10.46× | Movies & TV |
| Elsa Pataky | 14.85× | Movies & TV |
| Paul Walker | 9.62× | Movies & TV |
| Ian McShane | 20× | Movies & TV |
| Bachelor of Business Administration | 25.21× | Business & Career |
| El Corte Inglés | 16.53× | Shopping |
| Gambling | 2.89× | Games |
| Makeup Tutorials | 4.41× | Beauty & Wellness |
| Millie Bobby Brown | 4.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.24 |
| Sustainability | BALANCE | 1.81 |
| Pet Ownership | JOY | 1.66 |
| Mindfulness | BALANCE | 1.57 |
| Travelling | THRILL | 1.52 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 57.9% |
| United States | 8.2% |
| Spain | 5.1% |
See Byron Bay, New South Wales audiences in other countries
- Byron Bay, New South Wales — Germany
- Byron Bay, New South Wales — United Kingdom
- Byron Bay, New South Wales — France
- Byron Bay, New South Wales — Italy
- Byron Bay, New South Wales — Spain
- Byron Bay, New South Wales — Brazil
- Byron Bay, New South Wales — Japan
- Byron Bay, New South Wales — South Korea
- Byron Bay, New South Wales — India
More City audiences in United States
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- Chicago (42,550,164)
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How to read this data
Audience size is the estimated number of people in United States who actively search for Byron Bay, New South Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.