Byron Bay, New South Wales Audience in United States
Byron Bay, New South Wales has an estimated audience of 357,972 people in United States. 69.4% are female, 30.6% are male, average age 34.8. Top brand affinities: Hocus Pocus, Stamp collecting, Hog Hunting, Natural rubber, Home equity.
Top brand affinities include Hocus Pocus, Stamp collecting, Hog Hunting, with strongest over-indexing on Hocus Pocus (23.06× the country average). Demographically, the Byron Bay, New South Wales audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Byron Bay, New South Wales fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 34.8 |
| Estimated audience size | 357,972 |
Audience persona
The typical Byron Bay, New South Wales fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Hocus Pocus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hocus Pocus | 23.06× | Movies & TV |
| Stamp collecting | 16.53× | Home & Garden |
| Hog Hunting | 9.62× | Sports |
| Natural rubber | 3.97× | Cars & Mobility |
| Home equity | 3.46× | Home & Garden |
| Khulna University | 35.24× | Business & Career |
| Elsword | 20× | Games |
| Mangaka | 5.22× | Literature |
| Mothercare | 3.73× | Kids & Family |
| Google Photos | 2.6× | Technology & Electronics |
| Nebraska Cornhuskers football | 3.77× | Sports |
| Historic site | 4.24× | Arts & Culture |
| University of Colorado Denver | 15.97× | Business & Career |
| Cachorro | 5× | Pets & Animals |
| Regional styles of Mexican music | 2.22× | Music & Radio |
| edureka | 25.21× | Business & Career |
| JDSU | 2.08× | Business & Career |
| Urban horticulture | 2.34× | Home & Garden |
| Mount Kilimanjaro | 10.16× | Travel & Leisure |
| Kingdom of Judah | 4.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.24 |
| Sustainability | BALANCE | 1.81 |
| Pet Ownership | JOY | 1.66 |
| Mindfulness | BALANCE | 1.57 |
| Travelling | THRILL | 1.52 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 57.9% |
| United States | 8.2% |
| Spain | 5.1% |
See Byron Bay, New South Wales audiences in other countries
- Byron Bay, New South Wales — Germany
- Byron Bay, New South Wales — United Kingdom
- Byron Bay, New South Wales — France
- Byron Bay, New South Wales — Italy
- Byron Bay, New South Wales — Spain
- Byron Bay, New South Wales — Brazil
- Byron Bay, New South Wales — Japan
- Byron Bay, New South Wales — South Korea
- Byron Bay, New South Wales — India
More City audiences in United States
- New York City (93,869,939)
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- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Byron Bay, New South Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.