Sherdog Audience in United States

Sherdog has an estimated audience of 426,697 people in United States. 9.1% are female, 90.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Wyndham Rewards, Nate Diaz, Autism Awareness, Diabetes mellitus awareness, Judo.

The average Sherdog fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wyndham Rewards, Nate Diaz, Autism Awareness, with strongest over-indexing on Wyndham Rewards (148.48× the country average). Demographically, the Sherdog audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Martial art

Demographics of Sherdog fans

Demographic split for Sherdog audience in United States
MetricValue
Female9.1%
Male90.9%
Average age34.9
Estimated audience size426,697

Audience persona

The typical Sherdog fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Wyndham Rewards.

Top regions in United States

Top regions ranked by reach for Sherdog in United States
RegionReachAffinity
California66,8551.42×
Texas24,7200.67×
Florida23,2940.81×
New York19,4580.82×
Illinois14,3961.01×
Ohio12,9680.99×
Michigan11,9251.07×
Arizona10,6471.22×
Pennsylvania10,6000.74×
Kentucky10,1371.89×
Washington9,9911.17×
New Jersey8,9980.83×
Georgia8,8960.68×
Missouri8,6961.26×
Minnesota8,4891.39×
Indiana8,2131.05×
Utah8,1962.14×
North Carolina7,4970.58×
Virginia6,7750.65×
Hawaii6,5893.59×
Nevada6,4701.57×
Tennessee6,0950.71×
Massachusetts6,0190.72×
Colorado6,0070.89×
Oregon5,9801.22×
Wisconsin5,1020.79×
Idaho4,1491.94×
Maryland3,8610.53×
Oklahoma3,8550.81×
Alabama3,7340.63×
Louisiana3,5210.64×
Iowa3,5161×
Connecticut3,3560.78×
South Carolina2,8230.44×
New Mexico2,6841.25×
Nebraska2,6491.24×
Kansas2,3480.7×
West Virginia2,2701.14×
Arkansas1,9450.55×
Mississippi1,8440.52×
South Dakota1,8271.85×
Alaska1,3841.52×
Montana1,3421.13×
New Hampshire9740.58×
Rhode Island9350.69×
Delaware8180.7×
Maine7460.49×
North Dakota5800.66×
Vermont4040.54×
Washington, District of Columbia3780.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sherdog audience
BrandAffinityCategory
Wyndham Rewards148.48×Shopping
Nate Diaz98.17×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Judo16.77×Sports
Georges St-Pierre32.72×Sports
Anthony Joshua20×Sports
Aikido24.71×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Randy Couture60.18×Sports
Khabib Nurmagomedov32.22×Sports
Grappling10×Sports
Income tax13.19×Business & Career
Livemusic5.71×Music & Radio
Broadcasting of sports events9.07×Movies & TV
Taekwondo11.85×Sports
Karate10.3×Sports
Jon Jones13.77×Sports
Ligue 116.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sherdog audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Risk AppetiteTHRILL1.55
IndulgenceJOY1.39
Early Adopter MentalityPOWER1.36
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Sherdog
CountryShare
United States39.0%
Canada6.9%
United Kingdom6.5%

See Sherdog audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Sherdog have in United States?

Sherdog has an estimated audience of 426,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Sherdog fans?

9.1% of Sherdog fans are female, 90.9% are male, with an average age of 34.9 years.

Which brands do Sherdog fans like most?

Sherdog fans show strongest brand affinity for Wyndham Rewards (148.48×), Nate Diaz (98.17×), and Autism Awareness (19.03×) over the country average.

Where do Sherdog fans live in United States?

Sherdog fans in United States are most concentrated in California (reach 66,855), Texas (reach 24,720), and Florida (reach 23,294). These three regions account for the largest share of the active audience.

What other brands do Sherdog fans also like?

Beyond Sherdog itself, the audience over-indexes on Nate Diaz (98.17×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Judo (16.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.