Rascasse Audience Intelligence

Sherdog Audience in United States

A data profile of the people who buy, follow and care about Sherdog in United States — modelled from more than twelve digital signal sources. Sherdog has an estimated audience of 424,334 people in United States.

#64among Martial art in United States#1296among Website / Newspaper / Magazine in United States#3985in Sports

The average Sherdog fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Nate Diaz, Randy Couture, Wyndham Rewards, with strongest over-indexing on Nate Diaz (91.36× the country average).

Demographically, the Sherdog audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sherdog fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Nate Diaz.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sherdog profile in United States.

Audience size
424K
in United States
Gender
9.1%♀
90.9% male
Age
34.9
average years
Country rank
#40262
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sherdog

9.1% are female, 90.9% are male, average age 34.9.

Fig. 02

Gender split

9.1%
Female
90.9%
Male
Demographic split for Sherdog audience in United States
MetricValue
Female9.1%
Male90.9%
Average age34.9
Estimated audience size424,334
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Sherdog audience in United States
Age bracketShare%
16-1923%
20-2930%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Sherdog audience comes from United States.

Worldwide audience distribution share by country for Sherdog
CountryShare
United States39.0%
Canada6.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sherdog audience in United States is strongest.

Fig. 05

Top regions by affinity

Sherdog fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K3.76×
02Utah~7K1.78×
03Idaho~4K1.72×
04Kentucky~9K1.70×
05South Dakota~2K1.55×
06Nevada~6K1.53×
07Minnesota~9K1.50×
08California~60K1.36×
09New Mexico~3K1.36×
10Alaska~1K1.36×
11Oregon~6K1.24×
12Washington~10K1.22×
13Nebraska~3K1.19×
14Missouri~8K1.17×
15West Virginia~2K1.17×
16Arizona~10K1.16×
17Montana~1K1.15×
18Iowa~4K1.14×
19Indiana~8K1.07×
20Ohio~10K1.04×
21Michigan~10K1.00×
22Illinois~10K0.95×
23Colorado~6K0.95×
24New Jersey~9K0.87×
25North Dakota<1K0.87×
26Oklahoma~4K0.86×
27Rhode Island~1K0.86×
28Wisconsin~5K0.85×
29Florida~20K0.84×
30Connecticut~4K0.82×
31Arkansas~3K0.81×
32Vermont<1K0.80×
33Pennsylvania~10K0.79×
34Kansas~3K0.79×
35New York~20K0.78×
36Tennessee~7K0.78×
37Massachusetts~6K0.74×
38Delaware<1K0.73×
39Virginia~7K0.70×
40New Hampshire~1K0.70×
41Alabama~4K0.68×
42Louisiana~4K0.68×
43Mississippi~2K0.67×
44Maine~1K0.67×
45Georgia~9K0.65×
46Texas~20K0.64×
47North Carolina~7K0.55×
48Maryland~4K0.55×
49Washington, District of Columbia<1K0.54×
50South Carolina~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Sherdog, United States
0.52×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sherdog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sherdog audience
#·InterestCategoryAffinity×
01Randy CoutureSports124.49×
02Nate DiazSports91.36×
03Wyndham RewardsShopping82.59×
04United States national football teamSports28.41×
05AikidoSports21.14×
06Aston Villa F.C.Sports20.00×
07Leicester City F.C.Sports20.00×
08Ligue 1Sports19.85×
09Chiwetel EjioforMovies & TV18.52×
10ONE ChampionshipSports17.09×
11FIFA Club World CupSports15.40×
12JudoSports14.08×
13Anthony JoshuaSports12.19×
14KarateSports11.18×
15TaekwondoSports11.16×
16Conor McGregorSports11.14×
17Broadcasting of sports eventsMovies & TV10.00×
18Ronda RouseySports9.45×
19GrapplingSports9.00×
20Mixed martial artsSports4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sherdog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sherdog audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
IndulgenceJOY2.03×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sherdog audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.47×
Design AffinityPREMIUM0.61×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sherdog have in United States?

Sherdog has an estimated audience of 424,334 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sherdog fans?

9.1% of Sherdog fans are female, 90.9% are male, with an average age of 34.9 years.

03

Which brands do Sherdog fans like most?

Sherdog fans show strongest brand affinity for Nate Diaz (91.36×), Randy Couture (124.49×), and Wyndham Rewards (82.59×) over the country average.

04

Where do Sherdog fans live in United States?

Sherdog fans in United States are most concentrated in California (reach ~60K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sherdog fans also like?

Beyond Sherdog itself, the audience over-indexes on Randy Couture (124.49×), Wyndham Rewards (82.59×), United States national football team (28.41×), and Judo (14.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sherdog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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