Sherdog Audience in United States

Sherdog logo

Sherdog has an estimated audience of 426,697 people in United States. 9.1% are female, 90.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Penn & Teller, Mackenzie Foy, Nationality, Emperor Entertainment Group.

The average Sherdog fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Penn & Teller, Mackenzie Foy, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Sherdog audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Martial art

Demographics of Sherdog fans

Demographic split for Sherdog audience in United States
MetricValue
Female9.1%
Male90.9%
Average age34.9
Estimated audience size426,697

Audience persona

The typical Sherdog fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Sherdog in United States
RegionReachAffinity
California66,8551.42×
Texas24,7200.67×
Florida23,2940.81×
New York19,4580.82×
Illinois14,3961.01×
Ohio12,9680.99×
Michigan11,9251.07×
Arizona10,6471.22×
Pennsylvania10,6000.74×
Kentucky10,1371.89×
Washington9,9911.17×
New Jersey8,9980.83×
Georgia8,8960.68×
Missouri8,6961.26×
Minnesota8,4891.39×
Indiana8,2131.05×
Utah8,1962.14×
North Carolina7,4970.58×
Virginia6,7750.65×
Hawaii6,5893.59×
Nevada6,4701.57×
Tennessee6,0950.71×
Massachusetts6,0190.72×
Colorado6,0070.89×
Oregon5,9801.22×
Wisconsin5,1020.79×
Idaho4,1491.94×
Maryland3,8610.53×
Oklahoma3,8550.81×
Alabama3,7340.63×
Louisiana3,5210.64×
Iowa3,5161×
Connecticut3,3560.78×
South Carolina2,8230.44×
New Mexico2,6841.25×
Nebraska2,6491.24×
Kansas2,3480.7×
West Virginia2,2701.14×
Arkansas1,9450.55×
Mississippi1,8440.52×
South Dakota1,8271.85×
Alaska1,3841.52×
Montana1,3421.13×
New Hampshire9740.58×
Rhode Island9350.69×
Delaware8180.7×
Maine7460.49×
North Dakota5800.66×
Vermont4040.54×
Washington, District of Columbia3780.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sherdog audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Penn & Teller15.84×Movies & TV
Mackenzie Foy14.35×Fashion & Accessoires
Nationality3.75×Politics & Society
Emperor Entertainment Group20×Business & Career
Dental hygienist10.65×Health
Alaska2.61×Travel & Leisure
Cadillac CT620×Cars & Mobility
Pro-Ject5.45×Music & Radio
Dog breed1.53×Pets & Animals
Yoga Journal20×Sports
Historic site4.69×Arts & Culture
Minnesota1.91×Travel & Leisure
Elsword17.5×Games
Home construction1.52×Home & Garden
Keene, New Hampshire20×Travel & Leisure
Nebraska Cornhuskers7.32×Sports
Nebraska2.08×Travel & Leisure
Litter box1.56×Pets & Animals
Captain America (1990 film)3.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sherdog audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Risk AppetiteTHRILL1.55
IndulgenceJOY1.39
Early Adopter MentalityPOWER1.36
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Sherdog
CountryShare
United States39.0%
Canada6.9%
United Kingdom6.5%

See Sherdog audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Sherdog have in United States?

Sherdog has an estimated audience of 426,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Sherdog fans?

9.1% of Sherdog fans are female, 90.9% are male, with an average age of 34.9 years.

Which brands do Sherdog fans like most?

Sherdog fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Penn & Teller (15.84×), and Mackenzie Foy (14.35×) over the country average.

Where do Sherdog fans live in United States?

Sherdog fans in United States are most concentrated in California (reach 66,855), Texas (reach 24,720), and Florida (reach 23,294). These three regions account for the largest share of the active audience.

What other brands do Sherdog fans also like?

Beyond Sherdog itself, the audience over-indexes on Penn & Teller (15.84×), Mackenzie Foy (14.35×), Nationality (3.75×), and Emperor Entertainment Group (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.