A data profile of the people who buy, follow and care about Sherdog in United Kingdom — modelled from more than twelve digital signal sources. Sherdog has an estimated audience of 69,484 people in United Kingdom.
The average Sherdog fan in United Kingdom is 35.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Northern Ireland.
Top brand affinities include Eddie Hearn, Shawn Michaels, Aikido, with strongest over-indexing on Eddie Hearn (31.01× the country average).
Demographically, the Sherdog audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Sherdog fan in United Kingdom is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Eddie Hearn.
The key figures that characterise the Sherdog profile in United Kingdom.
13.4% are female, 86.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 13.4% |
| Male | 86.6% |
| Average age | 35.0 |
| Estimated audience size | 69,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Sherdog audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.0% |
| Canada | 6.9% |
| United Kingdom | 6.4% |
Where the Sherdog audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~4K | 1.61× | |
| 02 | England | ~50K | 0.81× | |
| 03 | Scotland | ~5K | 0.81× | |
| 04 | Wales | ~3K | 0.75× |
The strongest cross-interests of the Sherdog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shawn Michaels | Sports | 41.56× | ||
| 02 | Daniel Cormier | Sports | 40.88× | ||
| 03 | Eddie Hearn | Sports | 31.01× | ||
| 04 | Michael Bisping | Sports | 28.65× | ||
| 05 | Aikido | Sports | 20.11× | ||
| 06 | L'Équipe | Sports | 20.00× | ||
| 07 | La Gazzetta dello Sport | Sports | 20.00× | ||
| 08 | 2. Bundesliga | Sports | 20.00× | ||
| 09 | Bologna F.C. 1909 | Sports | 20.00× | ||
| 10 | Italy national football team | Sports | 16.58× | ||
| 11 | Brazil national football team | Sports | 11.71× | ||
| 12 | FIFA Club World Cup | Sports | 9.64× | ||
| 13 | Judo | Sports | 8.45× | ||
| 14 | Karate | Sports | 6.81× | ||
| 15 | Self-defense | Sports | 6.77× | ||
| 16 | Grappling | Sports | 6.51× | ||
| 17 | Broadcasting of sports events | Movies & TV | 6.03× | ||
| 18 | Boylesports | Games | 5.23× | ||
| 19 | Anthony Joshua | Sports | 4.72× | ||
| 20 | Sky Bet | Games | 3.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Career Orientation | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.59× | |
| Mindfulness | BALANCE | 0.62× | |
| Community Orientation | OPEN | 0.68× |
Sherdog has an estimated audience of 69,484 people in United Kingdom, concentrated in England and Scotland.
13.4% of Sherdog fans are female, 86.6% are male, with an average age of 35.0 years.
Sherdog fans show strongest brand affinity for Eddie Hearn (31.01×), Shawn Michaels (41.56×), and Aikido (20.11×) over the country average.
Sherdog fans in United Kingdom are most concentrated in England (reach ~50K), Scotland (reach ~5K), and Northern Ireland (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Sherdog itself, the audience over-indexes on Shawn Michaels (41.56×), Aikido (20.11×), Daniel Cormier (40.88×), and Italy national football team (16.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sherdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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