Orlando International Airport Audience in United States

Orlando International Airport logo

Orlando International Airport has an estimated audience of 2,999,992 people in United States. 62.5% are female, 37.5% are male, average age 43.7. Top regions: Florida, New York, Texas. Top brand affinities: San Jacinto, California, The Gruffalo (film), Meals on Wheels, Governor of Michigan, Goop.

The average Orlando International Airport fan in United States is 43.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include San Jacinto, California, The Gruffalo (film), Meals on Wheels, with strongest over-indexing on San Jacinto, California (30.36× the country average). Demographically, the Orlando International Airport audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Orlando International Airport fans

Demographic split for Orlando International Airport audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.7
Estimated audience size2,999,992

Audience persona

The typical Orlando International Airport fan in United States is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for San Jacinto, California.

Top regions in United States

Top regions ranked by reach for Orlando International Airport in United States
RegionReachAffinity
Florida2,249,99424.08×
New York133,9510.8×
Texas119,1880.46×
California110,6390.34×
Pennsylvania73,4690.73×
Ohio63,0290.68×
Illinois62,7170.63×
Georgia62,5490.68×
New Jersey61,2970.8×
Virginia58,0750.79×
North Carolina53,1510.59×
Massachusetts50,8290.86×
Michigan49,9280.64×
Indiana35,4590.65×
Tennessee34,7280.58×
Maryland33,0010.64×
Colorado29,0030.61×
Connecticut26,8430.89×
Wisconsin26,2300.58×
Minnesota24,3880.57×
Washington24,3870.41×
Missouri23,1050.48×
South Carolina22,9950.51×
Kentucky20,8260.55×
Louisiana15,9520.41×
Utah14,5100.54×
Arizona13,6030.22×
Alabama13,2460.32×
Iowa12,5050.51×
Oklahoma10,8700.33×
New Hampshire10,8650.92×
Kansas10,7270.45×
Nevada10,6330.37×
Oregon9,8140.29×
Arkansas9,2530.37×
Maine8,8380.82×
Mississippi8,4470.34×
Nebraska7,6570.51×
Rhode Island7,4460.78×
Washington, District of Columbia6,9590.77×
West Virginia6,2660.45×
Delaware5,7340.69×
Idaho5,5440.37×
New Mexico4,1240.27×
Hawaii4,0930.32×
Vermont3,7950.72×
South Dakota2,8590.41×
North Dakota2,8270.46×
Montana2,1440.26×
Alaska1,5700.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orlando International Airport audience
BrandAffinityCategory
San Jacinto, California30.36×Travel & Leisure
The Gruffalo (film)35.68×Movies & TV
Meals on Wheels11.03×Food & Beverages
Governor of Michigan13.16×Politics & Society
Goop8.76×Internet & Social Media
Nationality3.18×Politics & Society
Elsword24.1×Games
Wok9.41×Food & Beverages
JDM Cars11.45×Cars & Mobility
Voter registration6.69×Politics & Society
Natural rubber2.68×Cars & Mobility
headspace11.94×Health
Cherish (group)12.04×Music & Radio
Fairy godmother7.89×Literature
Google Home6.5×Technology & Electronics
Vocal harmony4.43×Music & Radio
Hipster9.32×Politics & Society
Harlow11.3×Travel & Leisure
TV Fanatic10.14×Movies & TV
Hibachi7.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orlando International Airport audience
TraitClusterScore
TravellingTHRILL1.52
Career OrientationPOWER1.43
IndulgenceJOY1.34
PatriotismCONSERVATISM1.33
Quality AwarenessPREMIUM1.32
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Orlando International Airport
CountryShare
United States57.3%
United Kingdom10.0%
Brazil5.9%

See Orlando International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Orlando International Airport have in United States?

Orlando International Airport has an estimated audience of 2,999,992 people in United States, concentrated in Florida and New York.

What is the gender split and age of Orlando International Airport fans?

62.5% of Orlando International Airport fans are female, 37.5% are male, with an average age of 43.7 years.

Which brands do Orlando International Airport fans like most?

Orlando International Airport fans show strongest brand affinity for San Jacinto, California (30.36×), The Gruffalo (film) (35.68×), and Meals on Wheels (11.03×) over the country average.

Where do Orlando International Airport fans live in United States?

Orlando International Airport fans in United States are most concentrated in Florida (reach 2,249,994), New York (reach 133,951), and Texas (reach 119,188). These three regions account for the largest share of the active audience.

What other brands do Orlando International Airport fans also like?

Beyond Orlando International Airport itself, the audience over-indexes on The Gruffalo (film) (35.68×), Meals on Wheels (11.03×), Governor of Michigan (13.16×), and Goop (8.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orlando International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.