Star Alliance Audience in Germany
Star Alliance has an estimated audience of 552,515 people in Germany. 46.2% are female, 53.8% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Lufthansa, Eurowings, Airline, SunExpress, Ryanair.
The average Star Alliance fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Lufthansa, Eurowings, Airline, with strongest over-indexing on Lufthansa (3.93× the country average). Demographically, the Star Alliance audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Star Alliance fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.3 |
| Estimated audience size | 552,515 |
Audience persona
The typical Star Alliance fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Lufthansa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 137,093 | 1.54× |
| Nordrhein-Westfalen | 116,694 | 0.97× |
| Hessen | 94,334 | 2.24× |
| Baden-Württemberg | 84,774 | 1.12× |
| Niedersachsen | 40,669 | 0.76× |
| Berlin | 39,698 | 1.61× |
| Rheinland-Pfalz | 25,019 | 0.9× |
| Hamburg | 21,101 | 1.69× |
| Sachsen | 18,901 | 0.7× |
| Schleswig-Holstein | 16,672 | 0.84× |
| Brandenburg | 14,029 | 0.82× |
| Thüringen | 6,737 | 0.48× |
| Sachsen-Anhalt | 6,276 | 0.44× |
| Bremen | 4,311 | 0.91× |
| Mecklenburg-Vorpommern | 4,221 | 0.4× |
| Saarland | 3,945 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lufthansa | 3.93× | Travel & Leisure |
| Eurowings | 2.71× | Travel & Leisure |
| Airline | 3.68× | Travel & Leisure |
| SunExpress | 4.3× | Travel & Leisure |
| Ryanair | 1.95× | Travel & Leisure |
| REWE | 1.61× | Shopping |
| Netto Marken-Discount | 1.67× | Shopping |
| Aegean Airlines | 6.78× | Travel & Leisure |
| AutoScout24 | 1.69× | Cars & Mobility |
| Deutsche Bahn | 1.61× | Cars & Mobility |
| Kaufland | 1.55× | Shopping |
| 1.52× | Internet & Social Media | |
| Swiss International Air Lines | 5.64× | Travel & Leisure |
| AnadoluJet | 17.67× | Travel & Leisure |
| Airbnb | 1.61× | Travel & Leisure |
| TUI | 2.25× | Travel & Leisure |
| Scoot | 16.13× | Travel & Leisure |
| Cologne | 1.7× | Travel & Leisure |
| Singapore Changi Airport | 14.07× | Travel & Leisure |
| Postbank | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Travelling | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 7.4% |
| China | 5.6% |
See Star Alliance audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Star Alliance have in Germany?
Star Alliance has an estimated audience of 552,515 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Star Alliance fans?
46.2% of Star Alliance fans are female, 53.8% are male, with an average age of 42.3 years.
Which brands do Star Alliance fans like most?
Star Alliance fans show strongest brand affinity for Lufthansa (3.93×), Eurowings (2.71×), and Airline (3.68×) over the country average.
Where do Star Alliance fans live in Germany?
Star Alliance fans in Germany are most concentrated in Bayern (reach 137,093), Nordrhein-Westfalen (reach 116,694), and Hessen (reach 94,334). These three regions account for the largest share of the active audience.
What other brands do Star Alliance fans also like?
Beyond Star Alliance itself, the audience over-indexes on Eurowings (2.71×), Airline (3.68×), SunExpress (4.3×), and Ryanair (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Alliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.