LightInTheBox Audience in United States

LightInTheBox logo

LightInTheBox has an estimated audience of 556,522 people in United States. 51.2% are female, 48.8% are male, average age 48.7. Top regions: Florida, California, Texas. Top brand affinities: Black Death (film), Secret (South Korean band), Beijing, A Goofy Movie, Quantum Leap.

The average LightInTheBox fan in United States is 48.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Black Death (film), Secret (South Korean band), Beijing, with strongest over-indexing on Black Death (film) (82.98× the country average). Demographically, the LightInTheBox audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of LightInTheBox fans

Demographic split for LightInTheBox audience in United States
MetricValue
Female51.2%
Male48.8%
Average age48.7
Estimated audience size556,522

Audience persona

The typical LightInTheBox fan in United States is balanced, around 48.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Death (film).

Top regions in United States

Top regions ranked by reach for LightInTheBox in United States
RegionReachAffinity
Florida46,3911.23×
California45,6560.75×
Texas40,0000.84×
New York35,0041.13×
Georgia19,1841.12×
Pennsylvania18,9781.01×
North Carolina17,5161.05×
Illinois17,4770.94×
Ohio17,0821×
Michigan14,9061.02×
New Jersey14,0981×
Virginia13,3200.98×
Tennessee12,3471.11×
Alabama11,3701.46×
Maryland11,3081.18×
Louisiana10,9491.53×
South Carolina10,8351.29×
Arizona10,7780.95×
Massachusetts10,3000.94×
Indiana9,9680.98×
Wisconsin9,3571.12×
Washington9,0400.81×
Missouri8,9070.99×
Colorado7,7550.88×
Kentucky6,8490.98×
Minnesota6,6880.84×
Mississippi6,2951.37×
Connecticut5,9431.06×
Oregon5,3680.84×
Oklahoma5,2450.85×
Nevada4,9500.92×
Arkansas4,8761.06×
Iowa4,4450.97×
Kansas3,7800.86×
Utah3,6350.73×
New Mexico2,8531.02×
Idaho2,7200.97×
West Virginia2,6901.04×
New Hampshire2,4621.12×
Nebraska2,3420.84×
Maine1,9700.99×
Rhode Island1,7120.97×
Delaware1,6751.09×
Montana1,6261.05×
Hawaii1,5740.66×
Washington, District of Columbia1,4570.87×
Alaska1,1020.93×
South Dakota1,0580.82×
North Dakota1,0540.92×
Vermont9200.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LightInTheBox audience
BrandAffinityCategory
Black Death (film)82.98×Movies & TV
Secret (South Korean band)44.17×Music & Radio
Beijing12.7×Travel & Leisure
A Goofy Movie34.17×Movies & TV
Quantum Leap22.99×Movies & TV
The Good Dinosaur24.57×Movies & TV
Jones Snowboards50.65×Sports
Pepco21.33×Fashion & Accessoires
Cook Out (restaurant)10.57×Food & Beverages
Get Him to the Greek34.59×Movies & TV
Salomon Snowboards30.97×Sports
Orient Watch31.8×Fashion & Accessoires
Bob Evans9.34×Food & Beverages
Girls' Life (magazine)41.73×Internet & Social Media
Mario & Luigi: Bowser's Inside Story49.89×Games
Interview (magazine)9.77×News
Newegg6.81×Shopping
White Denim31.34×Fashion & Accessoires
Jewel (singer)7.72×Music & Radio
Capital One1.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LightInTheBox audience
TraitClusterScore
Price SensitivityPREMIUM1.53
Quality AwarenessPREMIUM1.46
CreativityOPEN1.19
MindfulnessBALANCE1.18
Urban LifestyleOPEN1.14
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for LightInTheBox
CountryShare
United States14.6%
United Kingdom11.4%
Italy9.2%

See LightInTheBox audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does LightInTheBox have in United States?

LightInTheBox has an estimated audience of 556,522 people in United States, concentrated in Florida and California.

What is the gender split and age of LightInTheBox fans?

51.2% of LightInTheBox fans are female, 48.8% are male, with an average age of 48.7 years.

Which brands do LightInTheBox fans like most?

LightInTheBox fans show strongest brand affinity for Black Death (film) (82.98×), Secret (South Korean band) (44.17×), and Beijing (12.7×) over the country average.

Where do LightInTheBox fans live in United States?

LightInTheBox fans in United States are most concentrated in Florida (reach 46,391), California (reach 45,656), and Texas (reach 40,000). These three regions account for the largest share of the active audience.

What other brands do LightInTheBox fans also like?

Beyond LightInTheBox itself, the audience over-indexes on Secret (South Korean band) (44.17×), Beijing (12.7×), A Goofy Movie (34.17×), and Quantum Leap (22.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LightInTheBox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.