Rascasse Audience Intelligence

LightInTheBox Target Market in United States

A data profile of the people who buy, follow and care about LightInTheBox in United States — modelled from more than twelve digital signal sources. LightInTheBox has an estimated audience of 532,896 people in United States.

#3621among Brand in United States#1299in Fashion & Accessoires

The average LightInTheBox fan in United States is 48.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Black Death (film), Secret (South Korean band), Beijing, with strongest over-indexing on Black Death (film) (82.98× the country average).

Demographically, the LightInTheBox audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LightInTheBox fan in United States is balanced, around 48.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Death (film).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LightInTheBox profile in United States.

Audience size
533K
in United States
Gender
51.2%♀
48.8% male
Age
48.7
average years
Country rank
#35295
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LightInTheBox

51.2% are female, 48.8% are male, average age 48.7.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for LightInTheBox audience in United States
MetricValue
Female51.2%
Male48.8%
Average age48.7
Estimated audience size532,896
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the LightInTheBox audience in United States
Age bracketShare%
16-197%
20-297%
30-3913%
40-4926%
50+46%
Fig. 04

Worldwide distribution

14.8%

of the worldwide LightInTheBox audience comes from United States.

Worldwide audience distribution share by country for LightInTheBox
CountryShare
United States14.8%
United Kingdom11.8%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LightInTheBox audience in United States is strongest.

Fig. 05

Top regions by affinity

LightInTheBox customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.41×
02Alabama~10K1.34×
03Mississippi~6K1.28×
04South Carolina~10K1.24×
05Maryland~10K1.16×
06New Hampshire~3K1.16×
07Florida~40K1.14×
08Wisconsin~9K1.11×
09West Virginia~3K1.10×
10Montana~2K1.10×
11Delaware~2K1.10×
12Arkansas~5K1.08×
13Tennessee~10K1.07×
14New York~30K1.06×
15Alaska~1K1.06×
16Vermont~1K1.06×
17Georgia~20K1.05×
18Connecticut~6K1.05×
19Michigan~20K1.04×
20Maine~2K1.04×
21Rhode Island~2K1.03×
22Ohio~20K1.01×
23North Carolina~20K1.01×
24Iowa~5K1.01×
25New Mexico~3K1.01×
26Kentucky~7K1.00×
27Idaho~3K1.00×
28Pennsylvania~20K0.99×
29Missouri~9K0.99×
30North Dakota~1K0.99×
31New Jersey~10K0.97×
32Indiana~10K0.97×
33Virginia~10K0.95×
34Massachusetts~10K0.94×
35Kansas~4K0.94×
36South Dakota~1K0.94×
37Arizona~10K0.93×
38Nebraska~3K0.90×
39Colorado~8K0.89×
40Nevada~5K0.89×
41Minnesota~7K0.87×
42Oregon~6K0.87×
43Oklahoma~5K0.87×
44Washington, District of Columbia~1K0.87×
45Utah~4K0.81×
46Hawaii~2K0.81×
47Illinois~10K0.80×
48Washington~9K0.79×
49Texas~40K0.77×
50California~40K0.69×
Fig. 06

Affinity by region

Affinity by region — LightInTheBox, United States
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LightInTheBox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LightInTheBox audience
#·InterestCategoryAffinity×
01Black Death (film)Movies & TV82.98×
02Jones SnowboardsSports50.65×
03Mario & Luigi: Bowser's Inside StoryGames49.89×
04Secret (South Korean band)Music & Radio44.17×
05Girls' Life (magazine)Internet & Social Media41.73×
06Get Him to the GreekMovies & TV34.59×
07A Goofy MovieMovies & TV34.17×
08Orient WatchFashion & Accessoires31.80×
09White DenimFashion & Accessoires31.34×
10Salomon SnowboardsSports30.97×
11The Good DinosaurMovies & TV24.57×
12Quantum LeapMovies & TV22.99×
13PepcoFashion & Accessoires21.33×
14BeijingTravel & Leisure12.70×
15Cook Out (restaurant)Food & Beverages10.57×
16Interview (magazine)News9.77×
17Bob EvansFood & Beverages9.34×
18Jewel (singer)Music & Radio7.72×
19NeweggShopping6.81×
20Denny'sFood & Beverages4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LightInTheBox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LightInTheBox audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
CreativityOPEN1.23×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LightInTheBox audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Career OrientationPOWER0.91×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LightInTheBox's target market in United States?

LightInTheBox's target market in United States covers an estimated 532,896 people, concentrated in Florida and California.

02

What is the gender split and age of LightInTheBox customers?

51.2% of the LightInTheBox audience are female, 48.8% are male, with an average age of 48.7 years.

03

Which brands do LightInTheBox fans like most?

LightInTheBox fans show strongest brand affinity for Black Death (film) (82.98×), Secret (South Korean band) (44.17×), and Beijing (12.7×) over the country average.

04

Where do LightInTheBox fans live in United States?

LightInTheBox fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do LightInTheBox fans also like?

Beyond LightInTheBox itself, the audience over-indexes on Secret (South Korean band) (44.17×), Beijing (12.7×), A Goofy Movie (34.17×), and Quantum Leap (22.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See LightInTheBox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LightInTheBox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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