Rascasse Audience Intelligence

Mario & Luigi: Bowser's Inside Story Audience in United States

A data profile of the people who buy, follow and care about Mario & Luigi: Bowser's Inside Story in United States — modelled from more than twelve digital signal sources. Mario & Luigi: Bowser's Inside Story has an estimated audience of 101,036 people in United States.

#969among Video game in United States#1621among Video / Board Game in United States#2166in Games

The average Mario & Luigi: Bowser's Inside Story fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super Mario Galaxy, The Legend of Zelda, Super Mario World, with strongest over-indexing on Super Mario Galaxy (114.26× the country average).

Demographically, the Mario & Luigi: Bowser's Inside Story audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario & Luigi: Bowser's Inside Story fan in United States is balanced, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Super Mario Galaxy.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mario & Luigi: Bowser's Inside Story profile in United States.

Audience size
101K
in United States
Gender
53.9%♀
46.1% male
Age
33.5
average years
Country rank
#78027
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario & Luigi: Bowser's Inside Story fans

53.9% are female, 46.1% are male, average age 33.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Mario & Luigi: Bowser's Inside Story audience in United States
MetricValue
Female53.9%
Male46.1%
Average age33.5
Estimated audience size101,036
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Mario & Luigi: Bowser's Inside Story audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3924%
40-4913%
50+8%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Mario & Luigi: Bowser's Inside Story audience comes from United States.

Worldwide audience distribution share by country for Mario & Luigi: Bowser's Inside Story
CountryShare
United States31.3%
Canada10.1%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario & Luigi: Bowser's Inside Story audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario & Luigi: Bowser's Inside Story fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~4K1.20×
02North Carolina~4K1.20×
03Texas~10K1.18×
04Kentucky~1K1.18×
05New Jersey~3K1.17×
06West Virginia<1K1.11×
07Washington~2K1.10×
08Indiana~2K1.10×
09Utah<1K1.10×
10California~10K1.09×
11Virginia~3K1.09×
12Mississippi<1K1.09×
13Idaho<1K1.09×
14Oregon~1K1.08×
15Pennsylvania~4K1.07×
16Michigan~3K1.07×
17Ohio~3K1.06×
18Arizona~2K1.06×
19Oklahoma~1K1.05×
20Arkansas<1K1.05×
21New York~6K1.04×
22Kansas<1K1.04×
23Maryland~2K1.03×
24Connecticut~1K1.03×
25Alabama~1K1.02×
26Georgia~3K1.01×
27Missouri~2K1.01×
28Alaska<1K1.01×
29North Dakota<1K1.01×
30South Carolina~2K1.00×
31Nevada<1K1.00×
32Tennessee~2K0.99×
33Louisiana~1K0.99×
34Delaware<1K0.99×
35South Dakota<1K0.99×
36Florida~7K0.98×
37Massachusetts~2K0.98×
38Iowa<1K0.97×
39Maine<1K0.96×
40New Mexico<1K0.95×
41Hawaii<1K0.94×
42Rhode Island<1K0.94×
43Vermont<1K0.94×
44Wisconsin~1K0.93×
45Nebraska<1K0.93×
46New Hampshire<1K0.92×
47Montana<1K0.91×
48Minnesota~1K0.89×
49Washington, District of Columbia<1K0.85×
50Colorado~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Mario & Luigi: Bowser's Inside Story, United States
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario & Luigi: Bowser's Inside Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario & Luigi: Bowser's Inside Story audience
#·InterestCategoryAffinity×
01Super Mario GalaxyGames114.26×
02LightInTheBoxFashion & Accessoires49.89×
03Super Mario WorldGames44.20×
04Hyrule WarriorsGames42.85×
05Mario KartGames20.00×
06Build-A-Bear WorkshopKids & Family20.00×
07Zachary LeviMovies & TV20.00×
08Bad SantaMovies & TV20.00×
09EVA AirTravel & Leisure17.30×
10Cathay PacificTravel & Leisure17.24×
11High School DxDMovies & TV17.06×
12International educationBusiness & Career15.36×
13Sonic the Hedgehog (series)Games13.52×
14The Legend of ZeldaGames13.44×
15Super Mario Bros.Games11.02×
16Sesame StreetKids & Family9.48×
17Spirit HalloweenKids & Family6.34×
18Teddy bearKids & Family6.31×
19World of WarcraftGames5.73×
20PokémonGames4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario & Luigi: Bowser's Inside Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario & Luigi: Bowser's Inside Story audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Quality AwarenessPREMIUM1.72×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario & Luigi: Bowser's Inside Story audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Healthy LifestyleBALANCE0.89×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario & Luigi: Bowser's Inside Story have in United States?

Mario & Luigi: Bowser's Inside Story has an estimated audience of 101,036 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario & Luigi: Bowser's Inside Story fans?

53.9% of Mario & Luigi: Bowser's Inside Story fans are female, 46.1% are male, with an average age of 33.5 years.

03

Which brands do Mario & Luigi: Bowser's Inside Story fans like most?

Mario & Luigi: Bowser's Inside Story fans show strongest brand affinity for Super Mario Galaxy (114.26×), The Legend of Zelda (13.44×), and Super Mario World (44.2×) over the country average.

04

Where do Mario & Luigi: Bowser's Inside Story fans live in United States?

Mario & Luigi: Bowser's Inside Story fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Mario & Luigi: Bowser's Inside Story fans also like?

Beyond Mario & Luigi: Bowser's Inside Story itself, the audience over-indexes on The Legend of Zelda (13.44×), Super Mario World (44.2×), LightInTheBox (49.89×), and Mario Kart (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mario & Luigi: Bowser's Inside Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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