LightInTheBox Audience in Germany
LightInTheBox has an estimated audience of 324,695 people in Germany. 57.8% are female, 42.2% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beijing, Discount stores, Germany, REWE, QVC.
The average LightInTheBox fan in Germany is 47.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beijing, Discount stores, Germany, with strongest over-indexing on Beijing (17.39× the country average). Demographically, the LightInTheBox audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Price Sensitivity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of LightInTheBox fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 47.0 |
| Estimated audience size | 324,695 |
Audience persona
The typical LightInTheBox fan in Germany is more female, around 47.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Beijing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,128 | 0.86× |
| Bayern | 50,677 | 0.97× |
| Baden-Württemberg | 41,559 | 0.94× |
| Niedersachsen | 29,373 | 0.93× |
| Hessen | 21,007 | 0.85× |
| Sachsen | 19,629 | 1.23× |
| Rheinland-Pfalz | 16,763 | 1.03× |
| Brandenburg | 12,998 | 1.29× |
| Thüringen | 12,789 | 1.55× |
| Berlin | 12,408 | 0.85× |
| Sachsen-Anhalt | 11,414 | 1.36× |
| Schleswig-Holstein | 9,325 | 0.8× |
| Mecklenburg-Vorpommern | 7,758 | 1.25× |
| Hamburg | 5,078 | 0.69× |
| Saarland | 3,297 | 0.83× |
| Bremen | 1,581 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beijing | 17.39× | Travel & Leisure |
| Discount stores | 1.96× | Shopping |
| Germany | 1.5× | Travel & Leisure |
| REWE | 1.98× | Shopping |
| QVC | 3.04× | Movies & TV |
| Blouse | 3.41× | Fashion & Accessoires |
| Gadget | 3.58× | Technology & Electronics |
| Kaufland | 1.94× | Shopping |
| Dresses | 2.38× | Fashion & Accessoires |
| Street One | 3.42× | Fashion & Accessoires |
| Skirt | 2.8× | Fashion & Accessoires |
| Software | 1.51× | Technology & Electronics |
| IKEA | 1.69× | Home & Garden |
| EBay | 1.75× | Shopping |
| Shoes | 1.66× | Fashion & Accessoires |
| Coupons | 2.39× | Shopping |
| Culture | 1.54× | Literature |
| Leisure | 1.59× | Travel & Leisure |
| Tchibo | 2.35× | Shopping |
| Hotels | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.84 |
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.23 |
| Community Orientation | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| United Kingdom | 11.4% |
| Italy | 9.2% |
See LightInTheBox audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does LightInTheBox have in Germany?
LightInTheBox has an estimated audience of 324,695 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LightInTheBox fans?
57.8% of LightInTheBox fans are female, 42.2% are male, with an average age of 47.0 years.
Which brands do LightInTheBox fans like most?
LightInTheBox fans show strongest brand affinity for Beijing (17.39×), Discount stores (1.96×), and Germany (1.5×) over the country average.
Where do LightInTheBox fans live in Germany?
LightInTheBox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,128), Bayern (reach 50,677), and Baden-Württemberg (reach 41,559). These three regions account for the largest share of the active audience.
What other brands do LightInTheBox fans also like?
Beyond LightInTheBox itself, the audience over-indexes on Discount stores (1.96×), Germany (1.5×), REWE (1.98×), and QVC (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LightInTheBox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.