Rascasse Audience Intelligence

Guide book Audience in United States

A data profile of the people who buy, follow and care about Guide book in United States — modelled from more than twelve digital signal sources. Guide book has an estimated audience of 7,269,365 people in United States.

#2948among Topic in United States#414in Travel & Leisure

The average Guide book fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Travel literature, MSN, Planet Fitness, with strongest over-indexing on Travel literature (5.71× the country average).

Demographically, the Guide book audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guide book fan in United States is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Travel literature.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guide book profile in United States.

Audience size
7.3M
in United States
Gender
57.2%♀
42.8% male
Age
45.4
average years
Country rank
#4866
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guide book fans

57.2% are female, 42.8% are male, average age 45.4.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Guide book audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.4
Estimated audience size7,269,365
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Guide book audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Guide book audience comes from United States.

Worldwide audience distribution share by country for Guide book
CountryShare
Japan23.6%
United States20.8%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guide book audience in United States is strongest.

Fig. 05

Top regions by affinity

Guide book fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.28×
02Vermont~20K1.28×
03North Dakota~20K1.21×
04South Dakota~20K1.18×
05Delaware~20K1.14×
06Montana~20K1.13×
07Rhode Island~30K1.10×
08West Virginia~40K1.05×
09Maine~30K1.05×
10Hawaii~30K1.03×
11New Hampshire~30K1.03×
12Washington, District of Columbia~20K1.02×
13Idaho~40K1.00×
14New Mexico~40K1.00×
15Louisiana~90K0.98×
16Nebraska~40K0.98×
17Mississippi~60K0.97×
18Arkansas~60K0.96×
19Colorado~100K0.95×
20Kansas~50K0.95×
21Oregon~80K0.94×
22Oklahoma~80K0.94×
23Washington~100K0.93×
24Utah~60K0.93×
25Iowa~60K0.93×
26Maryland~100K0.92×
27Kentucky~80K0.92×
28Connecticut~70K0.92×
29Massachusetts~100K0.91×
30South Carolina~100K0.91×
31Nevada~60K0.91×
32Wisconsin~100K0.89×
33Alabama~90K0.89×
34New York~400K0.88×
35Virginia~200K0.88×
36Missouri~100K0.88×
37Minnesota~90K0.88×
38Tennessee~100K0.87×
39Indiana~100K0.85×
40Georgia~200K0.84×
41Michigan~200K0.84×
42Arizona~100K0.84×
43Texas~500K0.83×
44Illinois~200K0.83×
45New Jersey~200K0.83×
46California~700K0.82×
47Pennsylvania~200K0.82×
48North Carolina~200K0.82×
49Ohio~200K0.78×
50Florida~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Guide book, United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guide book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guide book audience
#·InterestCategoryAffinity×
01Travel literatureTravel & Leisure5.71×
02John TravoltaMovies & TV3.27×
03Non-alcoholic beverageFood & Beverages2.52×
04Rail transportTravel & Leisure2.44×
05Diaper bagKids & Family2.22×
06InnovationBusiness & Career1.83×
07ClinicHealth1.82×
08MSNNews1.72×
09Online newspaperNews1.72×
10ReggaetonMusic & Radio1.71×
11CruisesTravel & Leisure1.70×
12MetaphysicsBusiness & Career1.67×
13ExpediaTravel & Leisure1.65×
14Ace HardwareHome & Garden1.64×
15Planet FitnessSports1.62×
16MexicoTravel & Leisure1.60×
17Hardware storeHome & Garden1.59×
18LodgingTravel & Leisure1.54×
19GeneticsKids & Family1.51×
20FolklorePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guide book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guide book audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.13×
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guide book audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guide book have in United States?

Guide book has an estimated audience of 7,269,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guide book fans?

57.2% of Guide book fans are female, 42.8% are male, with an average age of 45.4 years.

03

Which brands do Guide book fans like most?

Guide book fans show strongest brand affinity for Travel literature (5.71×), MSN (1.72×), and Planet Fitness (1.62×) over the country average.

04

Where do Guide book fans live in United States?

Guide book fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Guide book fans also like?

Beyond Guide book itself, the audience over-indexes on MSN (1.72×), Planet Fitness (1.62×), Rail transport (2.44×), and Mexico (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Guide book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guide book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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