Guide book Audience in United States

Guide book has an estimated audience of 7,269,365 people in United States. 57.2% are female, 42.8% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Guide book fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Guide book audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Guide book fans

Demographic split for Guide book audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.4
Estimated audience size7,269,365

Audience persona

The typical Guide book fan in United States is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Guide book in United States
RegionReachAffinity
California657,2500.82×
Texas568,6290.91×
New York339,2700.84×
Florida330,8110.67×
Georgia174,8840.78×
Illinois168,3940.7×
North Carolina149,1890.68×
Pennsylvania146,1940.6×
Michigan145,2240.76×
Virginia137,9200.78×
Washington136,2380.93×
Ohio118,8670.53×
Maryland105,3710.84×
New Jersey105,1160.57×
Tennessee102,5310.7×
Arizona95,3160.64×
South Carolina89,8210.82×
Massachusetts87,5230.61×
Colorado85,1990.74×
Louisiana85,0140.91×
Missouri76,2800.65×
Oklahoma73,1030.91×
Indiana72,9290.55×
Kentucky71,9440.79×
Oregon64,8380.78×
Wisconsin61,5250.56×
Minnesota59,7500.57×
Alabama56,9770.56×
Nevada55,5720.79×
Arkansas54,3640.91×
Mississippi53,5450.89×
Kansas52,4950.92×
Utah49,5780.76×
Iowa41,5300.69×
West Virginia41,0461.21×
Connecticut40,6980.56×
Idaho37,9041.04×
Alaska37,8102.43×
Hawaii36,2091.16×
Nebraska35,6650.98×
New Mexico35,4790.97×
North Dakota34,3162.3×
New Hampshire33,8211.18×
Montana32,9611.63×
Rhode Island32,6581.41×
South Dakota32,5331.94×
Delaware31,4961.57×
Wyoming30,6502.84×
Maine30,1271.16×
Vermont29,6502.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guide book audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.46×News
Income tax13.19×Business & Career
Avianca15.47×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Google Flights4.02×Travel & Leisure
Planet Fitness2.65×Sports
Diaper bag4.2×Kids & Family
Staples (Canada)3.03×Business & Career
FC Bayern Munich3.98×Sports
Great Clips3.5×Beauty & Wellness
Google Analytics9.19×Internet & Social Media
Hobby Lobby1.93×Home & Garden
Mexico2.1×Travel & Leisure
Payment card8.17×Fashion & Accessoires
Marco Antonio Solís13.5×Music & Radio
Reggaeton2.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guide book audience
TraitClusterScore
TravellingTHRILL2.23
Quality AwarenessPREMIUM1.52
PatriotismCONSERVATISM1.44
ExtroversionTHRILL1.41
Sports ActivityPOWER1.41
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Guide book
CountryShare
Japan23.6%
United States20.8%
Brazil8.0%

See Guide book audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Guide book have in United States?

Guide book has an estimated audience of 7,269,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Guide book fans?

57.2% of Guide book fans are female, 42.8% are male, with an average age of 45.4 years.

Which brands do Guide book fans like most?

Guide book fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Guide book fans live in United States?

Guide book fans in United States are most concentrated in California (reach 657,250), Texas (reach 568,629), and New York (reach 339,270). These three regions account for the largest share of the active audience.

What other brands do Guide book fans also like?

Beyond Guide book itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guide book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.