Guide book Audience in Germany
Guide book has an estimated audience of 634,109 people in Germany. 53.3% are female, 46.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: N'Golo Kanté, Software engineer, Progressive rock, Goes, Gil Ofarim.
The average Guide book fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include N'Golo Kanté, Software engineer, Progressive rock, with strongest over-indexing on N'Golo Kanté (26.94× the country average). Demographically, the Guide book audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Guide book fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.2 |
| Estimated audience size | 634,109 |
Audience persona
The typical Guide book fan in Germany is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for N'Golo Kanté.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,067 | 1.14× |
| Bayern | 121,255 | 1.19× |
| Baden-Württemberg | 97,864 | 1.13× |
| Niedersachsen | 63,447 | 1.03× |
| Hessen | 48,823 | 1.01× |
| Rheinland-Pfalz | 34,887 | 1.1× |
| Sachsen | 34,025 | 1.09× |
| Berlin | 28,430 | 1× |
| Schleswig-Holstein | 22,387 | 0.98× |
| Brandenburg | 17,715 | 0.9× |
| Thüringen | 15,994 | 0.99× |
| Hamburg | 14,345 | 1× |
| Sachsen-Anhalt | 12,834 | 0.78× |
| Mecklenburg-Vorpommern | 9,980 | 0.82× |
| Saarland | 7,079 | 0.91× |
| Bremen | 4,962 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N'Golo Kanté | 26.94× | Sports |
| Software engineer | 36.42× | Technology & Electronics |
| Progressive rock | 4.47× | Music & Radio |
| Goes | 1.61× | Travel & Leisure |
| Gil Ofarim | 1.54× | Music & Radio |
| Goop | 9.31× | Internet & Social Media |
| Stradivarius | 1.56× | Shopping |
| Christmas Gift | 1.59× | Kids & Family |
| Natural rubber | 2.05× | Cars & Mobility |
| Corona (band) | 2.1× | Music & Radio |
| Humulus lupulus | 13.22× | Food & Beverages |
| Esra Erol | 4.47× | Movies & TV |
| Kodi (software) | 2.1× | Technology & Electronics |
| Nationality | 2.07× | Politics & Society |
| Hard Knocks | 20× | Movies & TV |
| Eco Friendly Living | 2.48× | Home & Garden |
| Google Analytics | 1.67× | Internet & Social Media |
| Gudrun Sjödén | 2.02× | Fashion & Accessoires |
| Home Delivery | 1.8× | Food & Beverages |
| Este, Veneto | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.2 |
| Design Affinity | PREMIUM | 1.86 |
| Quality Awareness | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.53 |
| Indulgence | JOY | 1.52 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.6% |
| United States | 20.8% |
| Brazil | 8.0% |
See Guide book audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Guide book have in Germany?
Guide book has an estimated audience of 634,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guide book fans?
53.3% of Guide book fans are female, 46.7% are male, with an average age of 41.2 years.
Which brands do Guide book fans like most?
Guide book fans show strongest brand affinity for N'Golo Kanté (26.94×), Software engineer (36.42×), and Progressive rock (4.47×) over the country average.
Where do Guide book fans live in Germany?
Guide book fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,067), Bayern (reach 121,255), and Baden-Württemberg (reach 97,864). These three regions account for the largest share of the active audience.
What other brands do Guide book fans also like?
Beyond Guide book itself, the audience over-indexes on Software engineer (36.42×), Progressive rock (4.47×), Goes (1.61×), and Gil Ofarim (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guide book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.