Rascasse Audience Intelligence

Travel literature Audience in India

A data profile of the people who buy, follow and care about Travel literature in India — modelled from more than twelve digital signal sources. Travel literature has an estimated audience of 3,294,489 people in India.

#1200among Topic in India#150in Travel & Leisure

The average Travel literature fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Travel literature profile in India.

Audience size
3.3M
in India
Gender
26.5%♀
73.5% male
Age
34.5
average years
Country rank
#1856
Topic in India
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel literature fans

26.5% are female, 73.5% are male, average age 34.5.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Travel literature audience in India
MetricValue
Female26.5%
Male73.5%
Average age34.5
Estimated audience size3,294,489
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Travel literature audience in India
Age bracketShare%
16-1924%
20-2931%
30-3922%
40-4914%
50+10%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Travel literature audience comes from India.

Worldwide audience distribution share by country for Travel literature
CountryShare
United States17.4%
India8.4%
Turkey4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel literature audience in India is strongest.

Fig. 05

Top regions by affinity

Travel literature fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~2K1.70×
02Arunachal Pradesh~3K1.38×
03Manipur~5K1.19×
04Meghalaya~4K1.18×
05Goa~4K1.07×
06Tripura~5K1.05×
07Himachal Pradesh~10K0.97×
08Chhattisgarh~20K0.95×
09Uttarakhand~20K0.95×
10Jharkhand~30K0.94×
11Jammu and Kashmir~10K0.94×
12Andhra Pradesh~40K0.92×
13Odisha~30K0.92×
14Gujarat~80K0.91×
15Bihar~60K0.91×
16Telangana~40K0.91×
17Punjab (region)~40K0.91×
18Assam~30K0.91×
19Madhya Pradesh~60K0.90×
20Haryana~40K0.90×
21Rajasthan~60K0.85×
22Kerala~40K0.84×
23West Bengal~80K0.83×
24Karnataka~70K0.81×
25Tamil Nadu~60K0.81×
26Maharashtra~100K0.80×
27Uttar Pradesh~100K0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in India

See Travel literature audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Travel literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →