Adevărul Audience in Germany
Adevărul has an estimated audience of 363,355 people in Germany. 46.9% are female, 53.1% are male, average age 40.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Kerala, Rossmann, Pillow, Justice, Video izle.
The average Adevărul fan in Germany is 40.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Kerala, Rossmann, Pillow, with strongest over-indexing on Kerala (10.51× the country average). Demographically, the Adevărul audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Newspaper
Demographics of Adevărul fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.6 |
| Estimated audience size | 363,355 |
Audience persona
The typical Adevărul fan in Germany is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Kerala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 159,223 | 2.73× |
| Baden-Württemberg | 134,389 | 2.71× |
| Nordrhein-Westfalen | 78,977 | 0.99× |
| Hessen | 37,317 | 1.35× |
| Niedersachsen | 27,797 | 0.79× |
| Rheinland-Pfalz | 18,674 | 1.03× |
| Berlin | 18,543 | 1.14× |
| Sachsen | 9,306 | 0.52× |
| Thüringen | 7,524 | 0.81× |
| Schleswig-Holstein | 7,167 | 0.55× |
| Saarland | 5,917 | 1.33× |
| Hamburg | 4,200 | 0.51× |
| Brandenburg | 4,185 | 0.37× |
| Sachsen-Anhalt | 3,635 | 0.39× |
| Mecklenburg-Vorpommern | 3,055 | 0.44× |
| Bremen | 1,080 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 10.51× | Travel & Leisure |
| Rossmann | 1.53× | Shopping |
| Pillow | 2.5× | Home & Garden |
| Justice | 4.01× | Politics & Society |
| Video izle | 3.27× | |
| Natural rubber | 1.79× | Cars & Mobility |
| New Era (Namibia) | 2.99× | News |
| Medieval fantasy | 7.34× | Literature |
| Antoine Griezmann | 4.36× | Sports |
| Jersey (fabric) | 2.99× | Fashion & Accessoires |
| Esra Erol | 2.31× | Movies & TV |
| Slots Era | 7.17× | Games |
| Sighthound | 3.57× | Pets & Animals |
| Escape Games | 4.38× | Games |
| Eden Lake | 1.5× | Movies & TV |
| Life of Pi | 2.07× | Movies & TV |
| Leverage (TV series) | 1.83× | Movies & TV |
| International University of Business Agriculture and Technology | 1.53× | Business & Career |
| Test pilot | 2.71× | |
| Captain Fantastic (film) | 2.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.11 |
| Spirituality | BALANCE | 0.95 |
| Creativity | OPEN | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.7% |
| Italy | 16.8% |
| Canada | 12.0% |
See Adevărul audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Adevărul have in Germany?
Adevărul has an estimated audience of 363,355 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Adevărul fans?
46.9% of Adevărul fans are female, 53.1% are male, with an average age of 40.6 years.
Which brands do Adevărul fans like most?
Adevărul fans show strongest brand affinity for Kerala (10.51×), Rossmann (1.53×), and Pillow (2.5×) over the country average.
Where do Adevărul fans live in Germany?
Adevărul fans in Germany are most concentrated in Bayern (reach 159,223), Baden-Württemberg (reach 134,389), and Nordrhein-Westfalen (reach 78,977). These three regions account for the largest share of the active audience.
What other brands do Adevărul fans also like?
Beyond Adevărul itself, the audience over-indexes on Rossmann (1.53×), Pillow (2.5×), Justice (4.01×), and Video izle (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adevărul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.