Rascasse Audience Intelligence

Adevărul Target Market in Germany

A data profile of the people who buy, follow and care about Adevărul in Germany — modelled from more than twelve digital signal sources. Adevărul has an estimated audience of 357,939 people in Germany.

#85among Newspaper in Germany#1946among Brand in Germany#1064in Business & Career

The average Adevărul fan in Germany is 40.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Botafogo de Futebol e Regatas, Tottenham Hotspur F.C., 24 (TV series), with strongest over-indexing on Botafogo de Futebol e Regatas (102.36× the country average).

Demographically, the Adevărul audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adevărul fan in Germany is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Botafogo de Futebol e Regatas.

Category: Business & Career · Type: Brand · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adevărul profile in Germany.

Audience size
358K
in Germany
Gender
46.9%♀
53.1% male
Age
40.6
average years
Country rank
#15259
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adevărul

46.9% are female, 53.1% are male, average age 40.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Adevărul audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age40.6
Estimated audience size357,939
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Adevărul audience in Germany
Age bracketShare%
16-199%
20-2921%
30-3927%
40-4931%
50+12%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Adevărul audience comes from Germany.

Worldwide audience distribution share by country for Adevărul
CountryShare
Germany20.0%
Italy16.8%
Canada11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adevărul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adevărul customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.67×
02Bayern~200K2.66×
03Saarland~6K1.35×
04Hessen~40K1.34×
05Berlin~20K1.10×
06Rheinland-Pfalz~20K1.03×
07Nordrhein-Westfalen~70K0.97×
08Thüringen~8K0.85×
09Niedersachsen~30K0.79×
10Bremen~2K0.64×
11Schleswig-Holstein~8K0.60×
12Mecklenburg-Vorpommern~4K0.57×
13Sachsen~10K0.56×
14Hamburg~4K0.56×
15Sachsen-Anhalt~5K0.52×
16Brandenburg~5K0.48×
Fig. 06

Affinity by region

Affinity by region — Adevărul, Germany
0.48×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adevărul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adevărul audience
#·InterestCategoryAffinity×
01Botafogo de Futebol e RegatasSports102.36×
02Edgar Allan PoeLiterature25.53×
0324 (TV series)Movies & TV25.00×
04Travel literatureTravel & Leisure16.54×
05Bologna F.C. 1909Sports15.97×
06Tottenham Hotspur F.C.Sports12.21×
07NutritionistFood & Beverages11.93×
08Automobile DaciaCars & Mobility11.10×
09CarrefourShopping10.47×
10Conference and resort hotelsTravel & Leisure8.11×
11André RieuMusic & Radio7.97×
12Health insuranceBusiness & Career7.93×
13SunscreenBeauty & Wellness7.80×
14Wizz AirTravel & Leisure7.01×
15Celine DionMusic & Radio6.14×
16EssoCars & Mobility5.49×
17PillowHome & Garden4.62×
18Solar energyHome & Garden3.28×
19CHECK24Business & Career3.13×
20AutoScout24Cars & Mobility2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adevărul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adevărul audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.47×
Need for SecurityCONSERVATISM2.98×
Family OrientationCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adevărul audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.51×
Pet OwnershipJOY0.52×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adevărul's target market in Germany?

Adevărul's target market in Germany covers an estimated 357,939 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Adevărul customers?

46.9% of the Adevărul audience are female, 53.1% are male, with an average age of 40.6 years.

03

Which brands do Adevărul fans like most?

Adevărul fans show strongest brand affinity for Botafogo de Futebol e Regatas (102.36×), Tottenham Hotspur F.C. (12.21×), and 24 (TV series) (25×) over the country average.

04

Where do Adevărul fans live in Germany?

Adevărul fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Adevărul fans also like?

Beyond Adevărul itself, the audience over-indexes on Tottenham Hotspur F.C. (12.21×), 24 (TV series) (25×), Travel literature (16.54×), and Edgar Allan Poe (25.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Adevărul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adevărul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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