The Duchess Audience in United States

The Duchess has an estimated audience of 538,605 people in United States. 74.6% are female, 25.4% are male, average age 45.7. Top regions: California, Maryland, Texas. Top brand affinities: Matthew Goode, Maggie Smith, Autism Awareness, Kelly Osbourne, Maggie Gyllenhaal.

The average The Duchess fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include Matthew Goode, Maggie Smith, Autism Awareness, with strongest over-indexing on Matthew Goode (236.49× the country average). Demographically, the The Duchess audience skews more female with an average age of 45.7, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Duchess fans

Demographic split for The Duchess audience in United States
MetricValue
Female74.6%
Male25.4%
Average age45.7
Estimated audience size538,605

Audience persona

The typical The Duchess fan in United States is more female, around 45.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Matthew Goode.

Top regions in United States

Top regions ranked by reach for The Duchess in United States
RegionReachAffinity
California96,8211.63×
Maryland44,2694.78×
Texas44,0660.95×
New York41,4121.38×
Florida27,0910.74×
New Jersey26,7211.95×
Pennsylvania16,1710.89×
Illinois15,1360.84×
Georgia14,1600.85×
North Carolina13,5380.84×
Ohio13,0530.79×
Virginia12,9620.99×
Washington12,5671.16×
Michigan11,8520.84×
Tennessee9,9670.92×
Arizona9,4030.86×
Massachusetts9,1840.87×
Indiana8,1700.83×
Missouri7,8560.9×
Colorado7,8550.93×
South Carolina7,0740.87×
Alabama6,5760.87×
Wisconsin6,4980.8×
Oregon6,2891.02×
Louisiana6,2740.9×
Kentucky6,0550.9×
Minnesota5,9480.77×
Oklahoma5,9100.99×
Utah5,1331.06×
Connecticut4,4230.82×
Kansas4,1420.98×
Nevada4,1240.79×
Arkansas4,0590.91×
Mississippi3,9090.88×
Iowa3,4550.78×
Idaho2,7291.01×
Washington, District of Columbia2,3071.43×
New Mexico2,2200.82×
West Virginia2,0120.8×
Nebraska1,8770.69×
Maine1,7330.9×
New Hampshire1,7270.81×
Hawaii1,7010.73×
Rhode Island1,2670.74×
Montana1,2580.84×
Delaware1,0900.73×
Alaska1,0660.93×
South Dakota9180.74×
North Dakota8230.74×
Vermont8040.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Duchess audience
BrandAffinityCategory
Matthew Goode236.49×Movies & TV
Maggie Smith40.95×Movies & TV
Autism Awareness19.03×Health
Kelly Osbourne20×Music & Radio
Maggie Gyllenhaal37.28×Movies & TV
Diabetes mellitus awareness12.48×Health
Ralph Fiennes26.93×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Grace VanderWaal40.56×Music & Radio
Rachel Weisz20×Movies & TV
Daniel Day-Lewis20×Movies & TV
Christian Bale14.3×Movies & TV
Income tax13.19×Business & Career
Gary Oldman16.97×Movies & TV
Rami Malek16.07×Movies & TV
Michael Fassbender20×Movies & TV
Planet Fitness4.18×Sports
Sprouts Farmers Market7.95×Shopping
James McAvoy20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Duchess audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
SpiritualityBALANCE1.41
Quality AwarenessPREMIUM1.32
CreativityOPEN1.25
DIY MentalityTHRILL1.25
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for The Duchess
CountryShare
United States30.8%
United Kingdom15.5%
Spain9.3%

See The Duchess audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Duchess have in United States?

The Duchess has an estimated audience of 538,605 people in United States, concentrated in California and Maryland.

What is the gender split and age of The Duchess fans?

74.6% of The Duchess fans are female, 25.4% are male, with an average age of 45.7 years.

Which brands do The Duchess fans like most?

The Duchess fans show strongest brand affinity for Matthew Goode (236.49×), Maggie Smith (40.95×), and Autism Awareness (19.03×) over the country average.

Where do The Duchess fans live in United States?

The Duchess fans in United States are most concentrated in California (reach 96,821), Maryland (reach 44,269), and Texas (reach 44,066). These three regions account for the largest share of the active audience.

What other brands do The Duchess fans also like?

Beyond The Duchess itself, the audience over-indexes on Maggie Smith (40.95×), Autism Awareness (19.03×), Kelly Osbourne (20×), and Maggie Gyllenhaal (37.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Duchess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.