Rascasse Audience Intelligence

The Duchess Audience in United States

A data profile of the people who buy, follow and care about The Duchess in United States — modelled from more than twelve digital signal sources. The Duchess has an estimated audience of 527,296 people in United States.

#3103among Movie / TV Show / Series in United States#6621in Movies & TV

The average The Duchess fan in United States is 45.7 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, New York.

Top brand affinities include Matthew Goode, Bank of England, Ralph Fiennes, with strongest over-indexing on Matthew Goode (249.45× the country average).

Demographically, the The Duchess audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Duchess fan in United States is more female, around 45.7 years old, with strong Spirituality tendencies and a notable affinity for Matthew Goode.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Duchess profile in United States.

Audience size
527K
in United States
Gender
74.6%♀
25.4% male
Age
45.7
average years
Country rank
#35528
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Duchess viewers

74.6% are female, 25.4% are male, average age 45.7.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for The Duchess audience in United States
MetricValue
Female74.6%
Male25.4%
Average age45.7
Estimated audience size527,296
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the The Duchess audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

28.7%

of the worldwide The Duchess audience comes from United States.

Worldwide audience distribution share by country for The Duchess
CountryShare
United States28.7%
United Kingdom14.3%
Spain11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Duchess audience in United States is strongest.

Fig. 05

Top regions by affinity

The Duchess fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~90K10.20×
02New Jersey~40K2.64×
03Washington, District of Columbia~2K1.37×
04California~80K1.36×
05New York~40K1.36×
06Washington~10K1.00×
07Idaho~3K0.96×
08Utah~5K0.95×
09Alaska~1K0.94×
10Vermont<1K0.91×
11Oregon~6K0.90×
12Montana~1K0.90×
13Oklahoma~5K0.89×
14Virginia~10K0.88×
15Maine~2K0.88×
16Kansas~4K0.87×
17Arkansas~4K0.86×
18New Hampshire~2K0.86×
19West Virginia~2K0.84×
20South Dakota~1K0.84×
21North Dakota<1K0.84×
22Tennessee~9K0.83×
23Missouri~7K0.83×
24Louisiana~6K0.83×
25Mississippi~4K0.83×
26New Mexico~2K0.83×
27Delaware~1K0.82×
28Colorado~7K0.81×
29Alabama~6K0.81×
30Kentucky~5K0.81×
31Connecticut~4K0.81×
32Hawaii~2K0.81×
33Rhode Island~1K0.81×
34Massachusetts~8K0.80×
35South Carolina~6K0.80×
36Wisconsin~6K0.80×
37Texas~40K0.79×
38Pennsylvania~10K0.78×
39Arizona~9K0.78×
40Nebraska~2K0.77×
41North Carolina~10K0.76×
42Michigan~10K0.76×
43Iowa~3K0.76×
44Georgia~10K0.75×
45Indiana~7K0.74×
46Minnesota~6K0.74×
47Nevada~4K0.74×
48Illinois~10K0.73×
49Ohio~10K0.70×
50Florida~20K0.66×
Fig. 06

Affinity by region

Affinity by region — The Duchess, United States
0.66×1.00×10.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Duchess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Duchess audience
#·InterestCategoryAffinity×
01Bank of EnglandBusiness & Career600.43×
02Matthew GoodeMovies & TV249.45×
03Ralph FiennesMovies & TV65.57×
04Maggie SmithMovies & TV53.79×
05Maggie GyllenhaalMovies & TV50.41×
06Grace VanderWaalMusic & Radio44.54×
07George OrwellLiterature32.97×
08Kelly OsbourneMusic & Radio20.00×
09Ron PerlmanMovies & TV20.00×
10Michael FassbenderMovies & TV20.00×
11James McAvoyMovies & TV20.00×
12Michael CaineMovies & TV19.66×
13Miranda CosgroveMovies & TV16.15×
14Sprouts Farmers MarketShopping15.94×
15Alexander SkarsgårdMovies & TV14.44×
16Christian BaleMovies & TV13.47×
17Ethan HawkeMovies & TV13.23×
18Royal familyPolitics & Society12.08×
19Popeyes Louisiana KitchenFood & Beverages8.37×
20Robert RedfordMovies & TV7.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Duchess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Duchess audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.76×
Community OrientationOPEN1.69×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Duchess audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.43×
MindfulnessBALANCE0.81×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Duchess have in United States?

The Duchess has an estimated audience of 527,296 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of The Duchess viewers?

74.6% of The Duchess fans are female, 25.4% are male, with an average age of 45.7 years.

03

Which brands do The Duchess fans like most?

The Duchess fans show strongest brand affinity for Matthew Goode (249.45×), Bank of England (600.43×), and Ralph Fiennes (65.57×) over the country average.

04

Where do The Duchess fans live in United States?

The Duchess fans in United States are most concentrated in Maryland (reach ~90K), California (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Duchess fans also like?

Beyond The Duchess itself, the audience over-indexes on Bank of England (600.43×), Ralph Fiennes (65.57×), Maggie Smith (53.79×), and Maggie Gyllenhaal (50.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Duchess audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Duchess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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