Rascasse Audience Intelligence

Rapunzel (Disney) Audience in United States

A data profile of the people who buy, follow and care about Rapunzel (Disney) in United States — modelled from more than twelve digital signal sources. Rapunzel (Disney) has an estimated audience of 2,976,451 people in United States.

#482among Movie / TV Show / Series in United States#1372in Movies & TV

The average Rapunzel (Disney) fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Disneyland Paris, My Little Pony, with strongest over-indexing on Zootopia (34.69× the country average).

Demographically, the Rapunzel (Disney) audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rapunzel (Disney) fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapunzel (Disney) profile in United States.

Audience size
3M
in United States
Gender
72.9%♀
27.1% male
Age
32.1
average years
Country rank
#10384
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rapunzel (Disney) viewers

72.9% are female, 27.1% are male, average age 32.1.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Rapunzel (Disney) audience in United States
MetricValue
Female72.9%
Male27.1%
Average age32.1
Estimated audience size2,976,451
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Rapunzel (Disney) audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Rapunzel (Disney) audience comes from United States.

Worldwide audience distribution share by country for Rapunzel (Disney)
CountryShare
United States23.5%
Brazil13.4%
Mexico8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapunzel (Disney) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rapunzel (Disney) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.41×
02California~400K1.29×
03Texas~300K1.28×
04Florida~300K1.28×
05Arizona~80K1.27×
06Kentucky~40K1.16×
07Alabama~50K1.13×
08Louisiana~40K1.11×
09Oklahoma~40K1.11×
10Indiana~60K1.10×
11Nevada~30K1.09×
12Arkansas~30K1.08×
13Idaho~20K1.08×
14West Virginia~10K1.07×
15Georgia~100K1.06×
16Pennsylvania~100K1.05×
17Nebraska~20K1.05×
18Mississippi~30K1.04×
19Kansas~20K1.04×
20North Carolina~90K1.03×
21New Jersey~80K1.03×
22Missouri~50K1.03×
23Tennessee~60K1.02×
24South Carolina~50K1.01×
25Ohio~90K1.00×
26Massachusetts~60K1.00×
27New Mexico~10K1.00×
28Virginia~70K0.99×
29Iowa~20K0.99×
30Illinois~100K0.98×
31Michigan~80K0.98×
32Connecticut~30K0.97×
33Washington~60K0.96×
34North Dakota~6K0.95×
35New York~200K0.94×
36Maryland~50K0.92×
37Hawaii~10K0.92×
38Colorado~40K0.91×
39Wisconsin~40K0.91×
40Rhode Island~9K0.91×
41South Dakota~6K0.91×
42Minnesota~40K0.90×
43Oregon~30K0.90×
44Alaska~6K0.88×
45Delaware~7K0.87×
46New Hampshire~9K0.80×
47Maine~8K0.80×
48Montana~6K0.77×
49Vermont~4K0.71×
50Washington, District of Columbia~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Rapunzel (Disney), United States
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapunzel (Disney) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapunzel (Disney) audience
#·InterestCategoryAffinity×
01My Little PonyKids & Family38.75×
02ZootopiaMovies & TV34.69×
03Disneyland ParisTravel & Leisure28.99×
04Donald DuckMovies & TV25.12×
05Minnie MouseMovies & TV24.29×
06Kung Fu PandaMovies & TV20.82×
07Winnie-the-PoohKids & Family17.66×
08Finding NemoMovies & TV17.04×
09FuturamaMovies & TV16.09×
10Nick Jr.Movies & TV14.35×
11MegamindMovies & TV13.66×
12Meet the RobinsonsMovies & TV12.29×
13DumboMovies & TV8.89×
14Portrait paintingArts & Culture8.54×
15Disney StoreShopping8.09×
16MonstersMovies & TV7.88×
17Broadway theatreTravel & Leisure6.29×
18Disney PrincessKids & Family5.46×
19Watercolor paintingArts & Culture5.23×
20SupermanMovies & TV3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapunzel (Disney) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapunzel (Disney) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
Pet OwnershipJOY1.54×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapunzel (Disney) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Need for SecurityCONSERVATISM0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rapunzel (Disney) have in United States?

Rapunzel (Disney) has an estimated audience of 2,976,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rapunzel (Disney) viewers?

72.9% of Rapunzel (Disney) fans are female, 27.1% are male, with an average age of 32.1 years.

03

Which brands do Rapunzel (Disney) fans like most?

Rapunzel (Disney) fans show strongest brand affinity for Zootopia (34.69×), Disneyland Paris (28.99×), and My Little Pony (38.75×) over the country average.

04

Where do Rapunzel (Disney) fans live in United States?

Rapunzel (Disney) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rapunzel (Disney) fans also like?

Beyond Rapunzel (Disney) itself, the audience over-indexes on Disneyland Paris (28.99×), My Little Pony (38.75×), Minnie Mouse (24.29×), and Nick Jr. (14.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rapunzel (Disney) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapunzel (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →