Rascasse Audience Intelligence

Wakefield Audience in United States

A data profile of the people who buy, follow and care about Wakefield in United States — modelled from more than twelve digital signal sources. Wakefield has an estimated audience of 348,730 people in United States.

#5107among POI in United States#3691in Travel & Leisure

The average Wakefield fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, Virginia.

Top brand affinities include Kyle Lowry, Christian Pulisic, Mortgage loans, with strongest over-indexing on Kyle Lowry (60.43× the country average).

Demographically, the Wakefield audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wakefield fan in United States is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kyle Lowry.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wakefield profile in United States.

Audience size
349K
in United States
Gender
61.0%♀
39.0% male
Age
40.2
average years
Country rank
#44714
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wakefield fans

61.0% are female, 39.0% are male, average age 40.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Wakefield audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.2
Estimated audience size348,730
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Wakefield audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4923%
50+23%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Wakefield audience comes from United States.

Worldwide audience distribution share by country for Wakefield
CountryShare
United Kingdom62.9%
United States23.4%
South Africa2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wakefield audience in United States is strongest.

Fig. 05

Top regions by affinity

Wakefield fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K10.55×
02Rhode Island~10K9.16×
03New Hampshire~9K6.35×
04Nebraska~4K2.40×
05Kansas~5K1.89×
06Virginia~20K1.86×
07Maine~2K1.53×
08New York~30K1.40×
09North Carolina~10K1.26×
10Washington, District of Columbia~1K1.05×
11Connecticut~3K0.96×
12Vermont<1K0.84×
13Alabama~4K0.78×
14Alaska<1K0.73×
15North Dakota<1K0.69×
16South Dakota<1K0.67×
17Arkansas~2K0.65×
18Montana<1K0.65×
19Iowa~2K0.63×
20Maryland~4K0.62×
21Delaware<1K0.59×
22West Virginia<1K0.57×
23Hawaii<1K0.57×
24New Mexico<1K0.56×
25Michigan~5K0.55×
26Idaho<1K0.54×
27Wisconsin~3K0.51×
28Mississippi~1K0.50×
29Tennessee~3K0.49×
30Arizona~3K0.47×
31Minnesota~2K0.44×
32New Jersey~4K0.43×
33South Carolina~2K0.43×
34Oklahoma~2K0.42×
35Kentucky~2K0.40×
36Oregon~2K0.40×
37Utah~1K0.40×
38Georgia~4K0.39×
39Missouri~2K0.39×
40Louisiana~2K0.39×
41Nevada~1K0.39×
42Colorado~2K0.38×
43Pennsylvania~4K0.37×
44Ohio~4K0.35×
45Indiana~2K0.35×
46Illinois~4K0.34×
47Washington~2K0.33×
48Florida~7K0.29×
49California~10K0.25×
50Texas~7K0.25×
Fig. 06

Affinity by region

Affinity by region — Wakefield, United States
0.25×1.00×10.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wakefield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wakefield audience
#·InterestCategoryAffinity×
01Kyle LowrySports60.43×
02Christian PulisicSports15.49×
03Dwight HowardSports15.49×
04Colgate UniversityBusiness & Career15.49×
05Aston Villa F.C.Sports15.49×
06Tobias HarrisSports15.49×
07Leicester City F.C.Sports15.49×
08Crystal Palace F.C.Sports15.49×
09Kevin LoveSports15.49×
10Fry's ElectronicsShopping15.41×
11Ligue 1Sports11.77×
12Single-family detached homeHome & Garden5.70×
13Sustainable energyHome & Garden4.55×
14Weather forecastingHome & Garden4.20×
15Renewable energyBusiness & Career4.00×
16QVCMovies & TV3.98×
17FedExBusiness & Career3.34×
18Mortgage loansBusiness & Career3.14×
19AirbnbTravel & Leisure2.18×
20PinterestInternet & Social Media2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wakefield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wakefield audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
PatriotismCONSERVATISM1.76×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wakefield audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.80×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wakefield have in United States?

Wakefield has an estimated audience of 348,730 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Wakefield fans?

61.0% of Wakefield fans are female, 39.0% are male, with an average age of 40.2 years.

03

Which brands do Wakefield fans like most?

Wakefield fans show strongest brand affinity for Kyle Lowry (60.43×), Christian Pulisic (15.49×), and Mortgage loans (3.14×) over the country average.

04

Where do Wakefield fans live in United States?

Wakefield fans in United States are most concentrated in Massachusetts (reach ~70K), New York (reach ~30K), and Virginia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wakefield fans also like?

Beyond Wakefield itself, the audience over-indexes on Christian Pulisic (15.49×), Mortgage loans (3.14×), Dwight Howard (15.49×), and Colgate University (15.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wakefield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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