Wakefield Audience in United States

Wakefield has an estimated audience of 348,730 people in United States. 61.0% are female, 39.0% are male, average age 40.2. Top regions: Massachusetts, New York, Virginia. Top brand affinities: Beetlejuice, Autism Awareness, Diabetes mellitus awareness, CarGurus, Capital One.

The average Wakefield fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Virginia. Top brand affinities include Beetlejuice, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Beetlejuice (10.15× the country average). Demographically, the Wakefield audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Wakefield fans

Demographic split for Wakefield audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.2
Estimated audience size348,730

Audience persona

The typical Wakefield fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Wakefield in United States
RegionReachAffinity
Massachusetts70,41210.25×
New York28,1071.44×
Virginia17,4362.05×
North Carolina15,4911.48×
California10,3440.27×
Rhode Island9,3468.42×
New Hampshire8,1555.93×
Texas7,7540.26×
Florida7,1040.3×
Michigan4,3530.48×
Georgia4,3260.4×
Kansas4,3231.57×
Pennsylvania4,1970.36×
Alabama4,1070.84×
Maryland4,0290.67×
Illinois3,9770.34×
New Jersey3,8420.43×
Ohio3,7140.35×
Nebraska3,7002.12×
Connecticut3,5311.01×
Tennessee3,4960.5×
Arizona3,3750.47×
Wisconsin2,5000.48×
Arkansas2,1360.74×
Minnesota2,0870.42×
South Carolina2,0690.39×
Washington2,0020.29×
Colorado1,8790.34×
Missouri1,8560.33×
Indiana1,7860.28×
Maine1,7161.37×
Iowa1,5170.53×
Washington, District of Columbia1,2071.15×
Oregon1,1930.3×
Kentucky1,1780.27×
Louisiana1,0240.23×
Oklahoma9740.25×
Mississippi7890.27×
New Mexico7040.4×
Nevada7020.21×
Utah6520.21×
Vermont4550.74×
West Virginia4260.26×
Idaho3950.23×
South Dakota3430.43×
Hawaii2610.17×
Delaware2350.24×
Montana1950.2×
North Dakota1530.21×
Alaska1420.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wakefield audience
BrandAffinityCategory
Beetlejuice10.15×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CarGurus9.2×Cars & Mobility
Capital One6.02×Business & Career
Microblogging12.67×Technology & Electronics
Bruce Willis10.09×Movies & TV
DeviantArt9.69×Internet & Social Media
Singer-songwriter5.51×Music & Radio
Kyle Lowry52.47×Sports
Humble Bundle50.68×Games
Indeed.com5.06×Business & Career
Google Maps4.59×Internet & Social Media
Halo (series)17.42×Games
Income tax13.19×Business & Career
Harrison Ford11.82×Movies & TV
Nicolas Cage12.97×Movies & TV
Emma Stone10.69×Movies & TV
Aaron Rodgers6.47×Sports
MSN3.85×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wakefield audience
TraitClusterScore
Career OrientationPOWER1.42
DIY MentalityTHRILL1.31
TravellingTHRILL1.31
Need for SecurityCONSERVATISM1.25
Design AffinityPREMIUM1.21
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Wakefield
CountryShare
United Kingdom63.0%
United States23.5%
South Africa2.9%

See Wakefield audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wakefield have in United States?

Wakefield has an estimated audience of 348,730 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Wakefield fans?

61.0% of Wakefield fans are female, 39.0% are male, with an average age of 40.2 years.

Which brands do Wakefield fans like most?

Wakefield fans show strongest brand affinity for Beetlejuice (10.15×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Wakefield fans live in United States?

Wakefield fans in United States are most concentrated in Massachusetts (reach 70,412), New York (reach 28,107), and Virginia (reach 17,436). These three regions account for the largest share of the active audience.

What other brands do Wakefield fans also like?

Beyond Wakefield itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), CarGurus (9.2×), and Capital One (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wakefield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.