Reality Audience in United States

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Reality has an estimated audience of 34,631,388 people in United States. 56.9% are female, 43.1% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Lulu 黃路梓茵, Grammarly, Home staging, Jeep Wagoneer.

The average Reality fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Lulu 黃路梓茵, Grammarly, with strongest over-indexing on Israel (3.13× the country average). Demographically, the Reality audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Reality fans

Demographic split for Reality audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.1
Estimated audience size34,631,388

Audience persona

The typical Reality fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Reality in United States
RegionReachAffinity
California3,657,3910.96×
Texas3,086,3321.04×
Florida2,491,3531.06×
New York1,904,3310.98×
Georgia1,291,8951.21×
North Carolina1,229,5581.18×
Pennsylvania1,185,5781.02×
Illinois1,133,5500.98×
Ohio1,074,5231.01×
Michigan939,5811.04×
Virginia833,9830.99×
Tennessee810,4411.17×
New Jersey788,3700.9×
Arizona747,7131.06×
Washington645,3980.93×
Indiana602,1020.95×
Missouri601,3381.08×
Alabama596,6241.23×
Maryland592,7101×
Louisiana584,2871.31×
South Carolina547,1561.05×
Massachusetts534,0080.78×
Wisconsin498,4420.96×
Minnesota488,1580.98×
Kentucky483,3741.11×
Colorado458,7690.84×
Oklahoma416,1441.08×
Oregon400,3321.01×
Mississippi382,3661.34×
Arkansas350,6461.23×
Nevada333,0970.99×
Connecticut313,5460.9×
Iowa308,5431.08×
Kansas297,3121.09×
Utah248,7130.8×
New Mexico184,3431.06×
West Virginia171,4071.06×
Nebraska162,0320.93×
Idaho161,9430.93×
Hawaii140,7270.95×
Maine126,8491.02×
New Hampshire102,5450.75×
Rhode Island95,8690.87×
Washington, District of Columbia93,4210.9×
Delaware84,2420.88×
Montana84,1520.88×
South Dakota74,3180.93×
Alaska73,3880.99×
North Dakota65,7400.92×
Vermont48,6960.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reality audience
BrandAffinityCategory
Israel3.13×Travel & Leisure
Lulu 黃路梓茵3.47×Movies & TV
Grammarly3.47×Business & Career
Home staging3.47×Home & Garden
Jeep Wagoneer3.47×Cars & Mobility
Kendra Scott1.65×Fashion & Accessoires
Nebraska Cornhuskers football2.01×Sports
Grinch2.23×Movies & TV
TeachHUB1.98×Business & Career
Urban horticulture1.65×Home & Garden
Glossier2.38×Beauty & Wellness
Wikia1.5×Internet & Social Media
Strategic human resource planning3.47×Business & Career
The Nice Guys2.87×Movies & TV
Nipsey Hussle1.98×Music & Radio
Jeep Grand Cherokee (WJ)2.08×Cars & Mobility
Jill Scott1.9×Music & Radio
JibJab1.89×Internet & Social Media
Steampunk1.6×Fashion & Accessoires
Corona (band)1.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reality audience
TraitClusterScore
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.17
IndividualismJOY1.09
Need for SecurityCONSERVATISM1.08
MindfulnessBALANCE1.04
SpiritualityBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Reality
CountryShare
United States28.9%
Italy5.5%
United Kingdom4.7%

See Reality audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Reality have in United States?

Reality has an estimated audience of 34,631,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Reality fans?

56.9% of Reality fans are female, 43.1% are male, with an average age of 40.1 years.

Which brands do Reality fans like most?

Reality fans show strongest brand affinity for Israel (3.13×), Lulu 黃路梓茵 (3.47×), and Grammarly (3.47×) over the country average.

Where do Reality fans live in United States?

Reality fans in United States are most concentrated in California (reach 3,657,391), Texas (reach 3,086,332), and Florida (reach 2,491,353). These three regions account for the largest share of the active audience.

What other brands do Reality fans also like?

Beyond Reality itself, the audience over-indexes on Lulu 黃路梓茵 (3.47×), Grammarly (3.47×), Home staging (3.47×), and Jeep Wagoneer (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.