Rascasse Audience Intelligence

Reality Audience in United States

A data profile of the people who buy, follow and care about Reality in United States — modelled from more than twelve digital signal sources. Reality has an estimated audience of 34,631,388 people in United States.

#517among Topic in United States#40in Politics & Society

The average Reality fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Demi Moore, Real property, with strongest over-indexing on Genetics (1.92× the country average).

Demographically, the Reality audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reality fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reality profile in United States.

Audience size
34.6M
in United States
Gender
56.9%♀
43.1% male
Age
40.1
average years
Country rank
#732
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reality fans

56.9% are female, 43.1% are male, average age 40.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Reality audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.1
Estimated audience size34,631,388
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Reality audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Reality audience comes from United States.

Worldwide audience distribution share by country for Reality
CountryShare
United States28.9%
Italy5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reality audience in United States is strongest.

Fig. 05

Top regions by affinity

Reality fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K1.30×
02Mississippi~400K1.29×
03Alabama~600K1.23×
04Arkansas~400K1.23×
05Georgia~1M1.14×
06North Carolina~1M1.14×
07West Virginia~200K1.12×
08Kentucky~500K1.11×
09Kansas~300K1.11×
10Tennessee~800K1.10×
11Oklahoma~400K1.09×
12Iowa~300K1.07×
13South Carolina~600K1.06×
14New Mexico~200K1.06×
15Alaska~80K1.06×
16Missouri~600K1.05×
17North Dakota~70K1.03×
18Arizona~700K1.02×
19Maine~100K1.02×
20South Dakota~80K1.01×
21Florida~2.5M1.00×
22Michigan~900K1.00×
23Oregon~400K1.00×
24Texas~3M0.99×
25Pennsylvania~1M0.99×
26Ohio~1M0.99×
27Virginia~800K0.99×
28Indiana~600K0.98×
29Nevada~300K0.98×
30Minnesota~500K0.97×
31Montana~90K0.97×
32Maryland~600K0.96×
33Wisconsin~500K0.96×
34Idaho~200K0.96×
35Delaware~90K0.96×
36Nebraska~200K0.95×
37California~3.5M0.94×
38Illinois~1M0.94×
39New York~2M0.92×
40Hawaii~100K0.92×
41Rhode Island~100K0.92×
42Vermont~50K0.89×
43Washington~600K0.88×
44Connecticut~300K0.88×
45New Jersey~800K0.87×
46New Hampshire~100K0.85×
47Washington, District of Columbia~90K0.85×
48Colorado~500K0.83×
49Utah~200K0.80×
50Massachusetts~500K0.75×
Fig. 06

Affinity by region

Affinity by region — Reality, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reality audience
#·InterestCategoryAffinity×
01Demi MooreMovies & TV3.47×
02Twin PeaksMovies & TV3.08×
03Billy Bob ThorntonMovies & TV3.06×
04Drudge ReportSports2.75×
05New York PostNews2.39×
06Diane KeatonMovies & TV2.18×
07Bruce WillisMovies & TV2.10×
08Real propertyHome & Garden2.06×
09Political scienceBusiness & Career2.03×
10GeneticsKids & Family1.92×
11Chuck NorrisMovies & TV1.89×
12Talk radioMusic & Radio1.83×
13Made in USABusiness & Career1.74×
14BeetlejuiceMovies & TV1.61×
15Britney SpearsMusic & Radio1.61×
16Michael JacksonMusic & Radio1.59×
17DentistryBusiness & Career1.59×
18FolklorePolitics & Society1.57×
19Ace HardwareHome & Garden1.57×
20TraditionPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reality audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
IndividualismJOY1.30×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reality have in United States?

Reality has an estimated audience of 34,631,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reality fans?

56.9% of Reality fans are female, 43.1% are male, with an average age of 40.1 years.

03

Which brands do Reality fans like most?

Reality fans show strongest brand affinity for Genetics (1.92×), Demi Moore (3.47×), and Real property (2.06×) over the country average.

04

Where do Reality fans live in United States?

Reality fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Reality fans also like?

Beyond Reality itself, the audience over-indexes on Demi Moore (3.47×), Real property (2.06×), Drudge Report (2.75×), and Twin Peaks (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Reality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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